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Creating Intelligent Hyperlocal Campaigns (BrandWeek)
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Posted: 03/31/2011
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You’ve heard it before: to be an effective marketer you have to reach your audience with the right message at the right place at the right time. With this most basic of marketing principles in mind, more and more businesses are turning their attention to hyperlocal advertising and marketing. As technology continues to evolve, it is easier than ever to pinpoint a customer’s exact location. Pair that with the consumer’s growing interest in being tapped for local marketing and you have a powerful combination. The Mobile Marketing Association found that most mobile users are “interested in allowing their phone to automatically share their location in exchange for perks, such as free use of mobile applications and mobile coupons.” The key is to tap into your current customer base and make your move before your competitors to ensure the most success.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Developers Build Native Mobile Web Applications With Titanium 1.0 (Info World)
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Posted: 04/29/2010
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Appcelerator recently released Titanium 1.0, a cross-platform development system for mobile and desktop applications. The open source system is compatible with JavaScript, PHP, and Ruby, which eliminates the need for mobile application builders to learn the Objective-C language for iPhone or Google's Java language for Android systems. A translator enables building mobile and desktop applications that will run natively on different systems. The system supports development for PCs, Macintosh, and Linux while mobile platforms include Apple iPhone and Google Android. Plans include Research In Motion Blackberry support within the year. Scott Schwarzhoff, vice president of marketing for Appcelerator attributes Titanium’s competitive advantage over other cross-platform development frameworks to its ability to “offer native performance as well as native UI (user interface) and access to device capabilities.” Eliminating the barrier of learning Objective-C makes Titanium highly attractive to developers. Appcelerator will also develop a version of Titanium for Apple's new iPad.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Digital River Is Getting Social With Ecommerce (Electronic Commerce Guide)
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Posted: 12/16/2010
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Digital River, a global ecommerce service provider, recently launched SocialStream, a new social media tool. Using the tool, Digital River customers can rapidly set in motion new e-store promotions and then manage them over different Facebook and Twitter accounts. Ecommerce-Guide.com reported Jim Wehmann, senior vice president of global marketing for Digital River saying that “Social Stream lets marketers and e-store owners optimize social media campaigns with just a few clicks from within the standard Digital River interface they already know and use.” While SocialStream is certainly not the first ecommerce service offering of its kind, the package’s most significant advantage is that it provides e-store owners with access to social analytics. The ability to report critical commerce data relating to social media activities like unique clicks, conversions and revenue generated for each social campaign for each social account allows companies to validate the success of each campaign.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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eBags’ Sales Spike Due To More Targeted Advertising (Internet Retailer)
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Posted: 01/21/2010
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Thanks to revved up sales starting Cyber Monday, reasonable product prices and some savvy marketing, eBags reported a 40.3% increase in holiday traffic over 2008. eBags, a leading online retailer of bags and accessories, also reported a 32% increase in sales, enjoying four of its top five best-selling days in its 10-year history. Peter Cobb, co-founder and senior vice president of marketing, attributes the boon to eliminating inefficient keyword spending and launching personalized e-mail marketing campaigns. Based on shoppers’ previous purchases, eBags offered products its customers really cared about, resulting in a 25% increase in email returns. The online retailer ramped up the campaign by establishing firm targets for sales resulting from particular keywords, resulting in a 45% increase.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Encouraging Online Consumers To Trade Caution For Confidence (Practical eCommerce)
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Posted: 06/17/2010
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Cautious “digital window shopping” may be a thing of the past thanks to a revelation by McAfee Secure. According to McAfee, the lapse between online consumers placing items in virtual shopping carts and completing purchases is nearly two days. Implementing a few cost, service, and security tips such as retailers’ use of coupons, size-based shipping discounts on orders, and price guarantees can help retail websites attract more confident consumers. Accepting multiple forms of payment, including product data links on website checkout pages, encrypting transactions, displaying “trust marks” showing website safety and reliability, and maintaining an organized, well-designed site will all help ensure both loyal consumers and timely transactions.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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