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A Candid Conversation with OpenID’s David Recordon (.net)
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Posted: 10/08/2009
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Six Apart’s David Recordon, co-developer of OpenID, sat down with Oliver Lindberg to discuss his vision for the open web. The web is becoming more social and Recordon emphasizes that critical build-outs must enable users to interact between multiple sites without asking them to recreate accounts requiring repetitive data and tasks. OpenID enables users to sign in to thousands of online services with the same digital identity, which ultimately means users can access and share information from across various platforms. With its focus on user experience and usability, as well as benchmarking successful efforts like
Facebook Connect, OpenID is carving a path toward mainstream technology by engaging major stakeholders like Microsoft and Google. A few months ago Recordan announced the Open Web Foundation, whose initial goal is to create open specifications for the web that anyone can implement for free.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Transforming Innovation: New Technology. New Speed. New Price. New Customers. (Massachusetts Institute of Technology)
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Posted: 10/08/2009
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Technology continues to transform the face of innovation at breakneck speed. Where it used to take major moxie, manpower and minutes to launch comprehensive testing campaigns, the newfound ability to incorporate new Web features faster and immediately measure consumer response means companies can now achieve rapid fire results for next to nothing cost. The result? Innovation–the lifeblood of growth–is not only more efficient and cheaper, it also more accurately pinpoints behavior to identify exactly what consumers want. Sophisticated tracking systems enable businesses–from web-based companies to retailers–to exploit new information technology to conduct testing and collect meaningful consumer data to ultimately capture even more consumer spending.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Playing it Safe: Conservative Web Site Design (Fast Company)
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Posted: 10/08/2009
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There is one critical factor to Web site design that cannot be ignored: the reader rules. Designing Web sites with a conservative approach first addresses readers’ expectations, with just the perfect dose of panache to make your site sizzle. The conservative rule of thumb? Organize your information in a way that flows effectively. Fast moving elements like flash should take center stage while slower moving elements like columns and news bites should flank the outer rails. Smashing Magazine sampled 50 top Web sites to pinpoint the definition of 'readability' and establish some basic guidelines for effective type layout, including font type, font size and link styling. So the next time you try to equate "conservative" with "boring" consider this: sometimes slow and steady really does win the race.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction
Region:
Global
Audience:
Business to Business
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Write It. Snap it. Post it. Done. Posterous Launches Mobile App PicPosterous (Fast Company)
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Posted: 09/25/2009
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Touted as the simplest blogging tool to date, Posterous makes it easier for bloggers to post content to multiple accounts with just one step: by emailing post@posterous.com. Anytime users send a document or upload a photo or link, Posterous autoposts the content to any other accounts users specify, including other administered blogs and emailing posts to subscribers. Add the photoblogging app PicPosterous to the mix for yet an even easier way to upload photos and video to your sites quickly. By replacing your built-in camera app and using Apple’s in-app emailing, you snap photos continuously and post them live instead of having to wait until the end of an event. With ease and speed at the forefront of this power-tool app, this may just be the app to woo even non-experts.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Peer Groups & Communities
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A Sweet Flight: Chocolate Takes to the Sky (Chief Marketer)
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Posted: 09/25/2009
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Sweetriot, a New-York based candy company, will take to the skies this spring to hawk their $3 chocolate bar on Virgin America. “It's a good way to get the chocolate bars into people's hands,” notes Sarah Endline, company mastermind and chief rioter. In addition to being available online at www.sweetriot.com, the new product also has limited distribution at retail stores like Whole Foods. The company participates in sampling events and is cultivating a sweet relationship with its vivacious, well-educated customer base via social media outlets like Facebook and Twitter. Endline also contributes to the company’s blog, highlighting consumer events like the Fancy Food Show and engaging customers to vote on artwork that captures the best spirit for the company’s holiday tins.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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