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Finding Common Ground: Insights on Engineering and Design (BusinessWeek)
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Posted: 06/05/2009
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Microsoft Research Principal Scientist Bill Buxton is calling for engineers and user-experience designers to find some common ground. Faced with ongoing questions from well-intentioned engineers regarding design, Buxton acknowledges the answers are more complicated than becoming a designer themselves or simply learning to “do” design as many engineers suggest. First, Buxton counsels that professional competence equal to the task must be added to your team. While the UX and engineering tasks certainly go hand-in-hand, expert proficiency is difficult to come by for each discipline, making it often impossible to jump seamlessly between the two. Buxton advises a four-layered approach: Design awareness, Design literacy, Design thinking, and Design practice to achieve results and solutions worthy of your customers.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Online Communities Strengthen Brand Power (Chief Marketer)
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Posted: 05/24/2009
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No matter your product or service, building online brands means building virtual communities that cultivate customer loyalty and provide lasting value. Shaping customer experiences that allows for custom-control, targeted e-mail follow-ups and strategic communications will not only maximize the time your customers spend with your brand, it will also increase your messaging impact and build mindshare, too. It never hurts to make the experience enjoyable, too, through elements like compelling visual design, intuitive navigation and user-generated content. Take for instance, the Pen Collective, by eROI and Wacom. The group now boasts more than 3000 active members, due to the brand’s intuitive mix of tutorials, testimonials, wit and social networking to create an inimitable personal connection to the brand.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Crutchfield Optimizes First Impression (MarketingVOX)
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Posted: 05/13/2009
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This case study explores how online retailers can turn the average welcome email into a powerful conversion driving tool. A Retail Welcome Email Benchmark study estimates that only 76% of the biggest online retailers are even utilizing a welcome email—which is not to assume that the ones being sent are effective. The welcome email can be used to educate the recipient about your brand and what benefits they receive as a subscriber. In the case of Crutchfield, an online electronics retailer, they transformed their welcome email from a text only email to one that highlighted the differentiating factors of their brand. The redesign added images and was more consistent with the look of the newsletters recipients would receive. Crutchfield’s approach represents a changing trend with up to 89% of retailers sending HTML welcome emails, up 11% from 2007.
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Industry:
Retail & Products
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Web Analytics Key to Performance (Target Marketing)
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Posted: 05/13/2009
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Carol Ott, director of e-commerce finance and web analytics, of the San Diego based company PETCO gets a fond feeling when she considers how web analytics serve her company. In a discussion with Target Marketing she explains why following the complete picture of customer behavior online can more clearly gauge marketing ROI than first and last click. She emphasizes the importance of continuous assessments and optimization of online programs to stay on top of and adjust to the constant changes in customer behavior. This combined with benchmarks and key performance indicators will help companies evaluate their success.
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Industry:
Retail & Products
Topic:
Business Intelligence,
E-Commerce,
Experience & Interaction
Region:
Global
Audience:
Business to Consumer
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Social Networks Growing Popularity (CRM Daily)
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Posted: 04/22/2009
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According to Nielsen, social networks and blogs are quickly becoming the most prevalent uses of the web at three times the rate of search and e-mail. Nielsen also notes that social-computing sites like blogs and social networks are visited by over 67% of the worldwide online population and represent 1 out of every 11 minutes of activity online globally. As the social networks become more varied, they are also growing to be more mobile with 19% of mobile device users in the US state they use their phones for social networking and as many as 3 million mobile users were regularly texting Facebook at the close of 2008. The statistics prove that social networks are now and will continue to be an essential part of the online experience globally.
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Industry:
Retail & Products,
Telecommunications
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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