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Salesforce.com Expands Service Cloud to Include Tweets (CRM Daily)
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Posted: 04/22/2009
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As the popularity of Twitter increases companies are struggling for a way to participate in exchanges on Twitter. To address this, Salesforce.com added Twitter to its Service Cloud as a way for their clients to track, search, and even respond to customer discussions among Twitter’s 8 million users with tweets. The service allows companies to sift through millions of tweets and uncover conversations related to their brand or significant to their industry. They can then monitor all related replies to the original post and even use the Service Cloud to direct the appropriate replies back to the original poster. Since launching the service in January Salesforce.com has experienced impressive uptake of the service verifying that this approach symbolizes where customer feedback and response is headed.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Facelift for Facebook (Ecommerce Times)
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Posted: 04/22/2009
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Facebook recently underwent a redesign of its user home pages to put a direct spotlight on instant updates to friend posts. This has led many to compare the new look to Twitter but the additional result is a cleaner page based on more traditional web design and focused on information hierarchy. The new approach also generates several opportunities for Facebook to reach people interested in advertising to members of the social networking site. By offering the additional ad space, Facebook is hoping that marketers will embrace the idea of mixing ads with content and take advantage of the abundance of information on consumer behavior at their fingertips.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications
Region:
Global
Audience:
Peer Groups & Communities
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B-to-B Outlook 2009: Integrate campaigns to boost performance (BtoB Online)
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Posted: 03/08/2009
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Don’t get caught up in the doom and gloom of today’s challenging economy. “There's a lot of good news out there, in particular in the b-to-b world,” said Bob Felsenthal, BtoB publisher. According to many B-to-B marketing experts, the key is to be creative, of course, but also design multi-channel initiatives to drive prospects to the web—and ultimately to conversion. This means that marketers may need to step out of their typical corporate comfort zones and embrace social media such as forums and blogs in order to gain that coveted brand awareness and preference. So what is the future for B-to-B marketing for 2009? 31% of marketers plan to increase budgets and chances are good they will be stretching them into integrated campaigns for the most effectiveness.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Business
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Expanding the Mobile Web (MIT - Massachusetts Institute of Technology)
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Posted: 03/08/2009
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Microchip maker, ARM, has partnered with Adobe to bring more Adobe software capabilities to more mobile phone users. Until now, many videos that run in Adobe Flash Players could not be viewed on cell phones due to software incompatibility. This new partnership is good news for users as well as programmers who will now have the tools necessary to build content that can work across many devices. In addition, Adobe has teamed with mobile phone manufacturers Nokia, Sony Ericsson, Qualcomm and others to standardize Adobe Flash on mobile devices. Adobe is counting on its removal of licensing fees to encourage integration of its Flash Player. Some industry insiders claim the move is a reaction to Microsoft’s comparable Flash Player, Silverlight. Possible. But, if it gets Flash to more mobile users, that’s enough for us.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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