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Group Buying Sites: Strength In Numbers? (Knowledge@Wharton)
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Posted: 10/27/2010
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Harnessing group buying power, e-commerce sites like Taggle, SnapDeal, MyDala, Koovs, Deals and You, and Grabbon are just a few of the group buying websites continuing to pop-up in India. With the middle-class population on the upsurge in India, there is plenty of growth opportunity for e-commerce in a developing market. "Group buying in India as a business development and customer acquisition strategy makes an enormous amount of sense," suggests Eric K. Clemons, professor of operations and information management and management at Wharton. Typical deals include retail services like restaurants, spas and salons, and weekend getaways. "The retail market in India is estimated to be close to US$500 billion, of which 17-18% is services. Even if we can take 0.5% or 1% of that market online, that is a sizeable market," notes Kunal Bahl CEO of SnapDeal parent firm Jasper Infotech. The e-commerce sites are also trying to integrate social networking into the group buying experience.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Asia Pacific
Audience:
Business to Consumer,
Peer Groups & Communities
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Google’s Real-Time, User-Driven Display Ads (Ecommerce Times)
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Posted: 01/21/2010
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Google is paving the way toward revolutionizing online display advertising. The search engine leader’s acquisition of startup Teracent promises to significantly boost Google’s display ad prowess by tapping into machine-learning algorithms able to produce and personalize the ads in real-time. The user-driven ads can be optimized based on influencers like location, time, language, Web-specific content and past performance of similar ads. Proving that what’s good for Google is good for online display advertising in general, the new technology combats the somewhat antiquated, inflexible packaging of display ads and makes them more dynamic and customizable. Giovanni Calabro, vice president of user experience at Siteworx, told the E-Commerce Times, "Instead of merely selling a package, Google can offer a product based on an understanding of who is coming onto a site.”
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Google Goes Fashion Forward (CRM Daily)
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Posted: 12/16/2010
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Google is going fashion forward with the debut of Boutiques.com, which offers shoppers a personalized shopping experience. The launch is as much about technology as it is e-commerce. Using computer-vision and machine-learning technology, Boutiques.com visually analyzes consumers' fashion tastes in order to match them to other styles they might be drawn to. "These days, bloggers, stylists and everyday fashionistas are expressing their sense of style online. We invited them to create boutiques so people could shop their diverse styles," Google Product Management Director Munjal Shah said. "But you have a unique and independent style, too, so Boutiques also lets you build your own personalized boutique and get recommendations of products that match your taste." The site offers a variety of search options, allowing consumers to filter results by genre, silhouette, pattern, color families, and sizes, or even view matching outfits when they search for specific items.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Google and Bing Prepare Real-Time Searches to Compete with Social Media (BusinessWeek)
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Posted: 12/03/2009
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In a socially-driven market it’s tough even for the big dogs like Google and Microsoft to stay relevant. Harder still when Web surfers turn first for information to the sites they spend the most time on like Twitter and Facebook. Google and Microsoft will soon feature information plucked from social media sites on search pages. Microsoft users can perform searches for tweets and eventually status updates posted to Facebook. Google will add Twitter updates in search results and offer a search tool that delivers feeds posted by the searcher’s friends on social sites. Traffic to U.S. search engines grew 15% in the past year while traffic to Twitter exploded tenfold and tripled on Facebook. Considering those stats, Microsoft and Google are hoping to diversify their offerings by adding the new features and functionality searchers expect and capitalize on new ad revenue generated through targeted advertising.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Global Spending on Mobile Advertising to Rise Exponentially by 2013 (Marketing Vox)
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Posted: 11/08/2009
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New data from Gartner predicts that global spending on mobile ads will rise 74%, reaching $913.5M this year, escalating to more than $13B by 2013. The report claims that location-based targeting and bigger gains in GPS technology, along with wide adoption of smartphones, 3G network data plans and downloadable applications will incite the growth as early as 2010. Parks Associates reports that advertising revenues in the US and Canada will grow from $208M in 2009 to $1.5B by 2013, with smartphone sales accounting for 45.5% of all mobile phone sales that year. JiWire reports a 79% increase in the use of mobile devices at public Wi-Fi hotspots in North America in the first half of 2009, and while research from MRI shows early consumer disapproval with mobile ads, 20% of that same audience would like to watch live TV via their cellphones.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
North America,
Asia Pacific,
Europe
Audience:
Business to Consumer
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Giving Voice to Smartphones’ Other Applications (Marketing Vox)
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Posted: 01/06/2010
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The advent of smartphones has virtually made it obsolete to use mobile phones solely as phones. Current consumer uses of smartphones are exploding for non-voice communications like connecting to the internet, emailing and text messaging. Mobile Market View recently revealed a growing class of "heavy users" of non-voice communications. One example MarketingCharts wrote about was the percentage of users making more than 10 mobile internet accesses per week. The percentage continues to rise and currently represents more than one-fifth of all mobile users. This rise blows the door open for mobile advertising based on the exponential increase of commerical searches, particularly for local products. "Between waves one and three of Mobile Market View, consumers have basically doubled their use of the mobile platform for non-voice communications," said Rick Ducey, chief strategy officer, BIA/Kelsey.
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Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Business Intelligence,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Business
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Getting Social with Adobe Flash Platform Services (InformationWeek)
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Posted: 10/22/2009
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Adobe partnered with Gigya, a social media management platform, to launch Flash Platform Services, to add more sociability and measurability to developers creating Flash applications. The service’s three core principles: Distribution, Collaboration, and Social, aim to take Flash viral and social in the online distribution of Flash applications over platforms like Web, desktops and mobile devices. Available later this year, users will be able to “Flash” forward with the service that enables them to share, collaborate and facilitate real-time application distribution, tracking, and monetization to get one solid application that can ultimately deploy over 70 social networks and services. 98% of PCs with Internet connections are equipped with Adobe's Flash software, but applications are not always installed.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Get The Scoop: Ben & Jerry’s Launches Sweet Twitter Campaign (Promo Magazine)
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Posted: 09/16/2010
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This summer there was a new way to get the latest scoop, and this time it wasn’t breaking news – it was free samples of ice cream from Ben & Jerry’s. Led from destination to destination by consumer tweets via Twitter, the “Scoop Truck” went on a sampling tour of New York City in June and July. While the initial campaign plan left one weekday open to a virtual “see-which-way-the-tweets-blow-the-truck” kind of spontaneity, by the end of the nearly two-month tour nearly half of the sweet stops were those requested by the 3,000 local followers the tour handle @benjerrytruck amassed. Responses to outgoing tweets yielded anywhere from five to 100 responses. Although followers will still be able to get the latest scoop through Twitter and view images of the happy samplers on Flickr, the next tour is aimed Boston, where stops will be announced primarily via Facebook.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Get The Most Out Of User Experience On Your Website (New Media Knowledge)
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Posted: 07/22/2010
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Are you aware of what users really experience on your website? Monitoring your website performance has hit a new level of complexity since Rich Internet Applications (RIAs) are more frequently being incorporated into Web pages. Knowing how your browser interacts with RIAs is crucial to discovering how fast your Web page renders. To get an accurate result, use a real browser. Why is this important? Browser emulators are far less sophisticated at interacting with Web pages than real browsers and only real browsers can accurately track information in various situations. Real browsers also accurately capture client time – when actual page element execution is taking place. Ultimately, using a real browser with RIAs lets you know that your end-user is getting the best experience possible on your Web page.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Get Rapid Results with Lightweight Code Review (TechWeb, Dr. Dobbs Portal)
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Posted: 03/31/2009
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Ready to learn everything you need to know about peer code review in the shortest amount of time? With so many code review techniques available, your team can weigh the pros and cons of each method to discover an effective solution that matches the team's existing culture and the goals of your organization. Eliminate the vulnerabilities of your code by implementing these proven, time-saving tips to uncover those tricky little bugs that often escape even the most thorough peer reviews. This simplified, modern approach to code review removes cumbersome steps from traditional review processes to help you achieve measurable results that ultimately improve the integrity of your code.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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