What We Are Reading
What We Are Reading |
What We Think |
Subscribe to DigitalBeyond
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Search Results
Results 116 - 117 of 117
for
All Dates
, All Industries
, Experience & Interaction
, Global
, All Audiences
Results per page:
5 |
10 |
25 |
50
 |
|
|
Salesforce.com Expands Service Cloud to Include Tweets (CRM Daily)
|
|
Posted: 04/22/2009
|
|
 |
|
|
As the popularity of Twitter increases companies are struggling for a way to participate in exchanges on Twitter. To address this, Salesforce.com added Twitter to its Service Cloud as a way for their clients to track, search, and even respond to customer discussions among Twitter’s 8 million users with tweets. The service allows companies to sift through millions of tweets and uncover conversations related to their brand or significant to their industry. They can then monitor all related replies to the original post and even use the Service Cloud to direct the appropriate replies back to the original poster. Since launching the service in January Salesforce.com has experienced impressive uptake of the service verifying that this approach symbolizes where customer feedback and response is headed.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Conversation Sells: Using Twitter to Boost Your Sales (Practical eCommerce)
|
|
Posted: 03/31/2009
|
|
|
|
|
In a virtual world that often lacks a personal touch, Twitter offers retailers a unique opportunity to make meaningful connections with customers online. Whether you’re quirky or serious, you can customize conversations directly with your customers that authentically reflect the personality of your business while giving you the tools to grow, manage and reward a loyal customer base. Tony Hsieh, CEO of Zappos, raves about Twitter's usefulness in building personal connections with customers and employees and Dell's Twitter success led to the creation of the Dell Outlet to offers exclusive discounts to its Twitter supporters. Learn how you, too, can turn conversation into conversion by incorporating Twitter into your online marketing arsenal today.
|
|
Industry:
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
Newest
|
M3W Favorites
