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Giving Voice to Smartphones’ Other Applications (Marketing Vox)
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Posted: 01/06/2010
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The advent of smartphones has virtually made it obsolete to use mobile phones solely as phones. Current consumer uses of smartphones are exploding for non-voice communications like connecting to the internet, emailing and text messaging. Mobile Market View recently revealed a growing class of "heavy users" of non-voice communications. One example MarketingCharts wrote about was the percentage of users making more than 10 mobile internet accesses per week. The percentage continues to rise and currently represents more than one-fifth of all mobile users. This rise blows the door open for mobile advertising based on the exponential increase of commerical searches, particularly for local products. "Between waves one and three of Mobile Market View, consumers have basically doubled their use of the mobile platform for non-voice communications," said Rick Ducey, chief strategy officer, BIA/Kelsey.
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Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Business Intelligence,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Business
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Getting Social with Adobe Flash Platform Services (InformationWeek)
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Posted: 10/22/2009
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Adobe partnered with Gigya, a social media management platform, to launch Flash Platform Services, to add more sociability and measurability to developers creating Flash applications. The service’s three core principles: Distribution, Collaboration, and Social, aim to take Flash viral and social in the online distribution of Flash applications over platforms like Web, desktops and mobile devices. Available later this year, users will be able to “Flash” forward with the service that enables them to share, collaborate and facilitate real-time application distribution, tracking, and monetization to get one solid application that can ultimately deploy over 70 social networks and services. 98% of PCs with Internet connections are equipped with Adobe's Flash software, but applications are not always installed.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Get The Scoop: Ben & Jerry’s Launches Sweet Twitter Campaign (Promo Magazine)
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Posted: 09/16/2010
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This summer there was a new way to get the latest scoop, and this time it wasn’t breaking news – it was free samples of ice cream from Ben & Jerry’s. Led from destination to destination by consumer tweets via Twitter, the “Scoop Truck” went on a sampling tour of New York City in June and July. While the initial campaign plan left one weekday open to a virtual “see-which-way-the-tweets-blow-the-truck” kind of spontaneity, by the end of the nearly two-month tour nearly half of the sweet stops were those requested by the 3,000 local followers the tour handle @benjerrytruck amassed. Responses to outgoing tweets yielded anywhere from five to 100 responses. Although followers will still be able to get the latest scoop through Twitter and view images of the happy samplers on Flickr, the next tour is aimed Boston, where stops will be announced primarily via Facebook.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Get The Most Out Of User Experience On Your Website (New Media Knowledge)
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Posted: 07/22/2010
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Are you aware of what users really experience on your website? Monitoring your website performance has hit a new level of complexity since Rich Internet Applications (RIAs) are more frequently being incorporated into Web pages. Knowing how your browser interacts with RIAs is crucial to discovering how fast your Web page renders. To get an accurate result, use a real browser. Why is this important? Browser emulators are far less sophisticated at interacting with Web pages than real browsers and only real browsers can accurately track information in various situations. Real browsers also accurately capture client time – when actual page element execution is taking place. Ultimately, using a real browser with RIAs lets you know that your end-user is getting the best experience possible on your Web page.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Get Rapid Results with Lightweight Code Review (TechWeb, Dr. Dobbs Portal)
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Posted: 03/31/2009
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Ready to learn everything you need to know about peer code review in the shortest amount of time? With so many code review techniques available, your team can weigh the pros and cons of each method to discover an effective solution that matches the team's existing culture and the goals of your organization. Eliminate the vulnerabilities of your code by implementing these proven, time-saving tips to uncover those tricky little bugs that often escape even the most thorough peer reviews. This simplified, modern approach to code review removes cumbersome steps from traditional review processes to help you achieve measurable results that ultimately improve the integrity of your code.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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