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Following the Digital Footprint with Google Friend Connect (eWeek)
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Posted: 08/15/2009
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New technology is making it easier than ever to follow your friends’ digital footprints as they trek across the web. Footprints, a gadget for Google’s Friend Connect service, was created by a Japanese programmer to reveal who’s visiting your Web site and when. The gadget displays the following information for up to ten visitors: the visitor’s name, time of last visit, and photo, which links to his or her personal profile. Users will have a reasonable degree of control when using Footprints, including the ability to erase their footprints each time a particular site is visited. The privacy controls also enable visitors to hide their profiles from the sites they visit. Further safeguarding privacy, visitors’ information will only appear if they are signed in and registered users of Friend connect.
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Industry:
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Cashing in on Email Buzzwords (Marketing Vox)
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Posted: 08/15/2009
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New research from MailerMailer's ninth bi-annual Email Marketing Metrics Report, demonstrates that marketers who leverage the ten top email buzzwords like "news," "party" and "free” experience higher open rates. Mapping industry trends, the report shows that religious and spiritually-themed emails are opened most frequently while telecommunications, transportation, travel, banking and finance open rates also top the charts. The report reveals that email deliverability is on the rise with more emails reaching recipients' inboxes and emails sent at the beginning of the week, Monday in particular, experience the highest open rates. With more users tending to view emails from their hand-held devices, the report also provides tips to design mobile-friendly emails so you can cash in on these new trends.
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Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications
Region:
Global
Audience:
Business to Business
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Delivering Real Business Value… Fast with webMethods 8.0 (eWeek)
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Posted: 07/31/2009
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Companies looking to reduce time and cost to improve processes, deploy new services and applications, and integrate new systems can now do so even faster… up to 25% or more says Software AG. The latest release of Software AG’s webMethods 8.0 delivers new functionality to satisfy customer demand and innovation to hone the brand’s competitive advantage. New features include CentraSite ActiveSOA, an integrated Business Service Repository to tie business process management (BPM) to service-oriented architecture (SOA), and webMethods Mediator, a new service succedding webMethods X-Broker. A wealth of other features include a unified, Eclipse-based management and administration across SOA, BPM, and Integration and embedded Business Intelligence for document management to deliver real value faster in an ever-changing business climate.
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Industry:
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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New Online Business Show Opens Up the Boardroom to “Everybody’s Business” (CRM Daily)
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Posted: 07/31/2009
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Microsoft is opening up the boardroom with an innovative new online show featuring Jack Welch, the former CEO of General Electric, and his wife, Suzy to promote emerging new products and services. An extension of Microsoft’s business-to-business marketing platform and mission, the duo, who also write a weekly BusinessWeek column, will help companies like Hertz car rental company take on crucial business decisions and discover “people-ready solutions” to meet whatever business challenges are on the horizon. Co-created by reality show producer Reveille Productions (credits include the Biggest Loser) and ad agency JWT, “It's Everybody's Business” is available at http://EverybodysBusiness.msn.com. The Web site also featuring out-takes, behind-the-scenes footage and in-depth information about the issues and products discussed.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business
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Growing the List: Hot New Tactics for 2009 (Marketing Vox)
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Posted: 07/31/2009
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Research conducted by ExactTarget, Ball State University, and the Email Marketers Club, provides an insider’s view into successful list growth. Best practices include on-site registration and capturing information through inbound call centers. Collecting customers’ email addresses during times of active participation-at point of sale, during online shopping and in store via text messaging- is an actionable strategy with a 60% higher success rate than offline activities like list rental and display advertising. The fastest-growing tactics for 2009 include email subscriptions via text messaging and enabling consumers to share email content with their social networks, with growth projected at 500% and 348%, respectively. The study also reports that B2B marketers entice more new subscribers with ‘incentivized’ registrations while ‘non-incentivized’ subscriptions are more effective for B2C marketers.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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