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Maximize your Web Site’s Mobilization with CSS (Practical eCommerce)
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Posted: 09/11/2009
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With mobile internet use and mobile-friendly browsing on the rise, expert Armando Roggio is
encouraging businesses to consider his “Web Design Tips” before redesigning their e-commerce sites to address their mobilization. Simple techniques such as adding a second style sheet or slightly revising a page’s HTML can enhance mobile shopping experiences
without wasting time to register new mobile domains or create mobile-specific styles. The best
solution? According to Roggio, it’s more efficient to redesign your current site to render well
across multiple platforms including mobile, desktop, RSS, and more, using CSS. To illustrate his advice, Roggio creates a home page for an e-commerce comic book store with an instructional video demonstrating how to create mobile-friendly background images.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Is Real-time Internet Worth All the Buzz? (New Media Knowledge)
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Posted: 08/27/2009
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You may be wondering what’s behind all the real-time Internet buzz. Before you determine the real worth of real-time Internet, consider Dell’s success with their @DellOutlet platform on Twitter, the front-runner in the real-time game. The company has experienced real financial gain (to the Tweet of $3 million dollars in revenue) from real-time marketing, “Tweeting” followers a
mixture of exclusive content and time specific discount incentives. According to Joe Hughes of Yomego there are two key elements to real-time Internet: (1) practically no delay between composition and publishing and (2) the ability for users to discover content in real-time. With an estimated three to four hundred million people currently using some version of real-time Internet (across platforms like Facebook, Friendfeed, Yauba and jabber), the numbers are too large to ignore as merely a fad.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Subscribing Success: Memberships Keep E-commerce Customers Coming Back for More (Practical eCommerce)
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Posted: 08/27/2009
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In today’s competitive marketplace, the lifetime value of your customers cannot be underestimated. Committing a percentage of your marketing dollars to securing subscribers or members to keep your customers coming back again and again will pay long term dividends, boost sales, earn a better ROI, and may even recession-proof your business. Topical Newsletters, Exclusive Offers And Promotions, Preorder Discounts, and Product of the Month Clubs are among the four best tactics to transform your one-time customers into loyal shoppers. From earning second sales with preorders to gaining permission to shop for your customers through Product of the Month clubs, employing each of these four tactics will lead you to cultivate ongoing sales and increase the lifetime value of each of your customers.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Shopping-enabled Display Ads are Blooming Success for 1-800-Flowers.com (Internet Retailer)
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Posted: 08/27/2009
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Success bloomed for 1-800-Flowers.com during its 2009 Mother’s Day e-commerce campaign,
resulting in a 41% spike in sales per impression compared to traditional display ads. The
campaign enabled consumers to purchase directly from “buy” buttons planted into display ads
powered by Alvenda. According to Alvenda, consumer interaction among the ads, called Shoplets, flourished at more than 10.5 times greater than traditional banner ads. To accommodate the traffic spike and speed up response times, Alvenda shifted the bulk of the
floral Shoplet campaign content over to Akamai Technologies Inc’s content management server. “We believe the majority of future online sales will happen offsite. Customers will be able to shop with brands wherever they happen to be, whether they’re on YouTube, a favorite blogger web site, or on Facebook,” says Wade Gerten, CEO of Alvenda.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Great Expectations-Delivering Web Site Performance to Even the Most Discriminating Connoisseur (Internet Retailer)
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Posted: 08/15/2009
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Don’t expect to elude the connoisseurs’ expert judgement when it comes to your own web site’s performance-especially during the holiday rush. Dotcom-Monitor’s suite of externally hosted network and I.T. monitoring services helps companies like K&L Wine Merchants combat the annual holiday ambush. The wine merchant uses a robust e-commerce navigation system to enable shoppers to sort through the massive inventory of specialty and rare wine selections by variety, country, sub-region, price range, critics’ scores and special designations. No. 356 in the Internet Retailer Top 500 Guide, K&L relies on critical services like uptime verification, multi-page transaction monitoring and site performance monitoring to deliver an enjoyable and hassle-free experience to please even the most discriminating shopper.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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