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Developers Build Native Mobile Web Applications With Titanium 1.0 (Info World)
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Posted: 04/29/2010
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Appcelerator recently released Titanium 1.0, a cross-platform development system for mobile and desktop applications. The open source system is compatible with JavaScript, PHP, and Ruby, which eliminates the need for mobile application builders to learn the Objective-C language for iPhone or Google's Java language for Android systems. A translator enables building mobile and desktop applications that will run natively on different systems. The system supports development for PCs, Macintosh, and Linux while mobile platforms include Apple iPhone and Google Android. Plans include Research In Motion Blackberry support within the year. Scott Schwarzhoff, vice president of marketing for Appcelerator attributes Titanium’s competitive advantage over other cross-platform development frameworks to its ability to “offer native performance as well as native UI (user interface) and access to device capabilities.” Eliminating the barrier of learning Objective-C makes Titanium highly attractive to developers. Appcelerator will also develop a version of Titanium for Apple's new iPad.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Delivering Real Business Value… Fast with webMethods 8.0 (eWeek)
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Posted: 07/31/2009
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Companies looking to reduce time and cost to improve processes, deploy new services and applications, and integrate new systems can now do so even faster… up to 25% or more says Software AG. The latest release of Software AG’s webMethods 8.0 delivers new functionality to satisfy customer demand and innovation to hone the brand’s competitive advantage. New features include CentraSite ActiveSOA, an integrated Business Service Repository to tie business process management (BPM) to service-oriented architecture (SOA), and webMethods Mediator, a new service succedding webMethods X-Broker. A wealth of other features include a unified, Eclipse-based management and administration across SOA, BPM, and Integration and embedded Business Intelligence for document management to deliver real value faster in an ever-changing business climate.
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Industry:
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Crutchfield Optimizes First Impression (MarketingVOX)
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Posted: 05/13/2009
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This case study explores how online retailers can turn the average welcome email into a powerful conversion driving tool. A Retail Welcome Email Benchmark study estimates that only 76% of the biggest online retailers are even utilizing a welcome email—which is not to assume that the ones being sent are effective. The welcome email can be used to educate the recipient about your brand and what benefits they receive as a subscriber. In the case of Crutchfield, an online electronics retailer, they transformed their welcome email from a text only email to one that highlighted the differentiating factors of their brand. The redesign added images and was more consistent with the look of the newsletters recipients would receive. Crutchfield’s approach represents a changing trend with up to 89% of retailers sending HTML welcome emails, up 11% from 2007.
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Industry:
Retail & Products
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Creating One-To-One Conversations: Customer Data Required (BtoB Online)
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Posted: 08/05/2010
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E-mail marketers are keeping costs low and continuing to invest in e-mail, according to interactive agency Razorfish’s “2010 Outlook Report”, released on May 24. E-mail marketing use is changing; said Joe Mele, Razorfish’s managing director of media and marketing, “We’re definitely seeing a move to one-to-one marketing. Marketers are using the channel as a personalization space to do quite a bit of targeted advertising.” To accomplish such personalization and expand e-mail marketing, Mele suggests texting and reaching out to salespeople for specific data to customize ads down to the offers, messaging, images and design. “Texting is as addressable as e-mail but able to take on a more intimate feel,” Mele said.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business
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Creating Intelligent Hyperlocal Campaigns (BrandWeek)
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Posted: 03/31/2011
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You’ve heard it before: to be an effective marketer you have to reach your audience with the right message at the right place at the right time. With this most basic of marketing principles in mind, more and more businesses are turning their attention to hyperlocal advertising and marketing. As technology continues to evolve, it is easier than ever to pinpoint a customer’s exact location. Pair that with the consumer’s growing interest in being tapped for local marketing and you have a powerful combination. The Mobile Marketing Association found that most mobile users are “interested in allowing their phone to automatically share their location in exchange for perks, such as free use of mobile applications and mobile coupons.” The key is to tap into your current customer base and make your move before your competitors to ensure the most success.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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