 |
|
|
Club Med Latest Hotel to “Check In” with its Own Social Network (ClickZ)
|
|
Posted: 06/19/2009
|
|
 |
|
|
Travelers now have the chance to ‘check in’ to Club Med’s new social network long after checking out from an exotic Club Med vacation. After testing its viability on Facebook, the luxury brand recently launched its own social network, Club Med Insiders, offering guests the opportunity to share experiences long past the last Mai Tai. Since its April launch, the site is exceeding its platform goals to encourage bookings, pass along expert travel advice, and create a loyal community of Club Med vacationers. In a down economy, the French-based company has already seen a nearly 2 percent jump between first quarter revenues in 2009 and the first quarter of 2008.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Clearasil’s Secrets & Science Of Looking Awesome (B&T)
|
|
Posted: 11/11/2010
|
|
|
|
|
Achieving clear, radiant skin is the ultimate goal from the onset of adolescence into maturity. Now, Reckitt Benckiser’s Clearasil brand has launched a new website to promote its new ‘Secrets & Science of Looking Awesome’ brand positioning. The Website uses an online magazine to offer practical advice based on user generated content and integrates social media into the campaign by prompting users to share links and “iLike” via Facebook. “The 11 - 24 target market for Clearasil is going through life changing landmarks and with the new online platform we’ve designed and developed for them, Clearasil is acknowledging the journey and forming a deeper bond with the brand’s users,” said Tim O’Neill, joint managing director of Reactive, the digital agency that launched the campaign.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Chatter Mobile: Saleforce.com’s Answer To Enterprise Collaboration (Intelligent Enterprise)
|
|
Posted: 10/14/2010
|
|
|
|
|
Salesforce.com recently announced Chatter Mobile, a smart-phone application designed to bring CRM-centric, social-networking-style collaboration to Smartphones by the end of 2010. The Web 2.0-styled consumer app lets Saleforce’s Chatter users collaborate with people at work while on-the-go and in real-time. Similar to following Facebook friends and interests, Chatter enables users to subscribe to and "follow" feeds related to their business, as well as keep tabs on what customers and prospects are saying on public networks like Facebook and Twitter. Partners and customers can also "Chatterize" vertical and custom applications through the Force.com development platform. The free service is featured within the company’s cloud-based sales and service applications, which could help a mobile salesperson stay on top of what matters most as they are heading to meet with their clients.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Cashing in on Email Buzzwords (Marketing Vox)
|
|
Posted: 08/15/2009
|
|
|
|
|
New research from MailerMailer's ninth bi-annual Email Marketing Metrics Report, demonstrates that marketers who leverage the ten top email buzzwords like "news," "party" and "free” experience higher open rates. Mapping industry trends, the report shows that religious and spiritually-themed emails are opened most frequently while telecommunications, transportation, travel, banking and finance open rates also top the charts. The report reveals that email deliverability is on the rise with more emails reaching recipients' inboxes and emails sent at the beginning of the week, Monday in particular, experience the highest open rates. With more users tending to view emails from their hand-held devices, the report also provides tips to design mobile-friendly emails so you can cash in on these new trends.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications
Region:
Global
Audience:
Business to Business
|
|
|
|
Canada’s New Wind Mobile Gets Carried Away by Viral Videos (Strategy Magazine)
|
|
Posted: 01/06/2010
|
|
|
|
|
Imagine a toll both charging pedestrians to use a sidewalk. Ridiculous, right? Canada’s newest mobile phone company, Wind Mobile, agrees and uses this example and others to illustrate problems with the country’s wireless service. Found on YouTube and Wind Mobile’s website, the viral videos promote Wind Mobile’s purpose to provide improved services to Canada’s mobile phone users. “These [videos] were done to till the soil," says Chris Robbins, chief commercial officer at Wind Mobile. "Before we launch, we're trying to keep the conversation going about what's wrong with the current market, the current competition and what's happening in wireless.” Come Christmas in 2009, Wind Mobile’s products will hit the market in Toronto and Calgary, with the intent to bridge Canada’s pesky wireless service gaps.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Marketing Communications
Region:
North America
Audience:
Business to Consumer
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Title (Z-A)
|
M3W Favorites
