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The Plain Truth: Winning Email Tactics (BtoB Online)
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Posted: 05/24/2009
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It’s no surprise that marketers looking for high-impact email solutions take maximum advantage of Web technology to reach their audiences. Simply put, that means incorporating plain text e-mails into the marketing mix. While flashy HTML e-mails are great attention-grabbers and response-trackers, they aren’t always accessible to every user. The first rule of thumb: key content should be viewable without scrolling. Keeping offers, calls to action, brand identity and deadlines/time markers all at-a-glance is likely to increase your impact. While you can legally send unsolicited emails to anyone in the US without asking permission, it’s vital to keep your communications targeted and provide opt-outs. E-mail offers an easy, effective, affordable way to stay connected and build strong, lasting relationships with your customers.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Marketing Communications
Region:
Global,
North America
Audience:
Business to Business
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Salesforce.com Expands Service Cloud to Include Tweets (CRM Daily)
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Posted: 04/22/2009
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As the popularity of Twitter increases companies are struggling for a way to participate in exchanges on Twitter. To address this, Salesforce.com added Twitter to its Service Cloud as a way for their clients to track, search, and even respond to customer discussions among Twitter’s 8 million users with tweets. The service allows companies to sift through millions of tweets and uncover conversations related to their brand or significant to their industry. They can then monitor all related replies to the original post and even use the Service Cloud to direct the appropriate replies back to the original poster. Since launching the service in January Salesforce.com has experienced impressive uptake of the service verifying that this approach symbolizes where customer feedback and response is headed.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Facelift for Facebook (Ecommerce Times)
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Posted: 04/22/2009
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Facebook recently underwent a redesign of its user home pages to put a direct spotlight on instant updates to friend posts. This has led many to compare the new look to Twitter but the additional result is a cleaner page based on more traditional web design and focused on information hierarchy. The new approach also generates several opportunities for Facebook to reach people interested in advertising to members of the social networking site. By offering the additional ad space, Facebook is hoping that marketers will embrace the idea of mixing ads with content and take advantage of the abundance of information on consumer behavior at their fingertips.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications
Region:
Global
Audience:
Peer Groups & Communities
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Get Rapid Results with Lightweight Code Review (TechWeb, Dr. Dobbs Portal)
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Posted: 03/31/2009
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Ready to learn everything you need to know about peer code review in the shortest amount of time? With so many code review techniques available, your team can weigh the pros and cons of each method to discover an effective solution that matches the team's existing culture and the goals of your organization. Eliminate the vulnerabilities of your code by implementing these proven, time-saving tips to uncover those tricky little bugs that often escape even the most thorough peer reviews. This simplified, modern approach to code review removes cumbersome steps from traditional review processes to help you achieve measurable results that ultimately improve the integrity of your code.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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B-to-B Outlook 2009: Integrate campaigns to boost performance (BtoB Online)
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Posted: 03/08/2009
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Don’t get caught up in the doom and gloom of today’s challenging economy. “There's a lot of good news out there, in particular in the b-to-b world,” said Bob Felsenthal, BtoB publisher. According to many B-to-B marketing experts, the key is to be creative, of course, but also design multi-channel initiatives to drive prospects to the web—and ultimately to conversion. This means that marketers may need to step out of their typical corporate comfort zones and embrace social media such as forums and blogs in order to gain that coveted brand awareness and preference. So what is the future for B-to-B marketing for 2009? 31% of marketers plan to increase budgets and chances are good they will be stretching them into integrated campaigns for the most effectiveness.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Business
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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