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Shopping-enabled Display Ads are Blooming Success for 1-800-Flowers.com (Internet Retailer)
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Posted: 08/27/2009
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Success bloomed for 1-800-Flowers.com during its 2009 Mother’s Day e-commerce campaign,
resulting in a 41% spike in sales per impression compared to traditional display ads. The
campaign enabled consumers to purchase directly from “buy” buttons planted into display ads
powered by Alvenda. According to Alvenda, consumer interaction among the ads, called Shoplets, flourished at more than 10.5 times greater than traditional banner ads. To accommodate the traffic spike and speed up response times, Alvenda shifted the bulk of the
floral Shoplet campaign content over to Akamai Technologies Inc’s content management server. “We believe the majority of future online sales will happen offsite. Customers will be able to shop with brands wherever they happen to be, whether they’re on YouTube, a favorite blogger web site, or on Facebook,” says Wade Gerten, CEO of Alvenda.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Shoutlet: One-Stop-Shop For Social Media Management (Ecommerce Times)
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Posted: 12/16/2010
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Shoutlet’s social media management application now features CRM functionality. The app is designed to let customers monitor and manage multiple accounts and brands with additional functionality that eases the process for companies to post and monitor responses to content. Given the number of users that use social media to complain about a service or product, or get help, one of the app’s most powerful features is its collaboration component. One such collaboration feature includes the ability to tag a prospect or commenter and then forwarded it internally for someone within the organization to take care of. "Let's say a company has several customers talking about or complaining about a certain issue," President and COO Aaron Everson said. "Shoutlet can tag all of those commenters and send them to someone for follow-up or assistance." The company intends to enhance functionality even further by increasing its reach to mass influencers and adding a mobile component.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Silk Drinks Up New Media for YouTube Campaign (Strategy Magazine)
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Posted: 01/06/2010
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Silk Soy Milk is milking a new interactive-rich media campaign to boost public perception about its products. The natural strength of the campaign centers around a newly branded YouTube channel which houses “deep link annotation,” a first for YouTube worldwide. Users stay tuned to the Silk-branded and skinned channel while they play the game, “Bust it or Believe it”. The campaign also takes advantage of a QR code-enabled print buy with Metro commuter newspaper, which gives users the opportunity to believe or bust the facts presented when they activate the embedded codes on their phones. "The whole goal here was to use new and innovative technology to engage the consumer," Robin Hassan, digital director, Starcom Mediavest Group, told MiC.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Consumer
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Social Globalization; Global Socialization (Practical eCommerce)
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Posted: 01/20/2011
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Social media has established a stronghold that reaches around the globe. Social networking, blogging, microblogging, social bookmarking and video sharing bring people closer together than ever. Companies like Dell attribute mass profit directly to campaigns using social media, including the $3 million the company earned through incentives offered via Twitter. Still, in light of the rapidly increasing internet population of non-English language speakers, one question that remains is how the foreign language internet pieces into the social media puzzle? With most Internet users living abroad, how can smaller companies incorporate international social media strategies into their bag of marketing tricks? According to Practical eCommerce, a company’s foreign language social media strategy should consider the most popular platforms within its target demographic, in addition to streamlining efforts to mesh with other global online marketing practices.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Social Media Becomes Key Tactic For Strategy Execution (Forbes)
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Posted: 09/02/2010
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Scores of consumers are using social media to connect, express and impact the world around them, and savvy marketers are tapping its power, too, with nearly 80% implementing the medium to bring their customers to the table rather than talk at them from the proverbial soapbox. While much of the literature highlights how companies can implement social media outside of their organizations, there is significant room to use social media as an inside strategy tool, too. Bad communication can freeze any organizational idea, especially if employees feel ostracized from the process. What better way to get the entire organization on board with a branding initiative or new program than using social media as a strategy to help organizations better talk with, rather than talk at their employees. The tool will not only help companies build and execute better strategies but build stronger employee cultures in the process.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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