 |
|
|
Study Finds That Mobile Ads Deliver the Goods to One in Three Smartphone Owners (Promo Magazine)
|
|
Posted: 06/19/2009
|
|
 |
|
|
Now that nearly one of every seven minutes of digital media consumption takes place over a mobile device, it’s no small wonder that more smartphone users are actively embracing the ‘smart’ technology to enhance their lives. A recent study by Interpublic Group division Universal McCann and sponsored by Platform-A, AOL’s digital ad service, discovered that more than half of all smartphone users have responded to ads, requesting more information from their Web-enabled devices. The study also found that thirty-five percent actively requested to receive a mobile coupon, while 245 made purchases from their high-end handsets. UM director of consumer insights Graeme Hutton said in a statement. “Now mobile is less about ‘wireless online’ and more about being a highly personal, customized medium. Smartphone users are reaching for their devices to help answer unmet needs. Services that don’t have dedicated mobile formats are going to miss out on this huge and continual media consumption shift.”
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Subscribing Success: Memberships Keep E-commerce Customers Coming Back for More (Practical eCommerce)
|
|
Posted: 08/27/2009
|
|
|
|
|
In today’s competitive marketplace, the lifetime value of your customers cannot be underestimated. Committing a percentage of your marketing dollars to securing subscribers or members to keep your customers coming back again and again will pay long term dividends, boost sales, earn a better ROI, and may even recession-proof your business. Topical Newsletters, Exclusive Offers And Promotions, Preorder Discounts, and Product of the Month Clubs are among the four best tactics to transform your one-time customers into loyal shoppers. From earning second sales with preorders to gaining permission to shop for your customers through Product of the Month clubs, employing each of these four tactics will lead you to cultivate ongoing sales and increase the lifetime value of each of your customers.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
|
|
|
|
Success In Numbers: Choice Hotels Increases Mobile Sales By 250% (Internet Retailer)
|
|
Posted: 02/03/2011
|
|
|
|
|
Since entering the mobile realm in 2008, Choice Hotels International Inc. says its mobile sales surpass seven figures each month. The sales represent more than 1% of all online sales. Furthermore, mobile revenue is up 250% year over year, reservations are up 205%, mobile page views 130%, mobile conversion 106% and mobile traffic has grown on average 190% each month since launching. “Mobile customers want things as quick and simple as possible,” said Christopher Brya, director of mobile and emerging channels. The company’s in-house usability lab helps further refine its mobile approach. It’s a strategy that seems to be working: the iPhone app the company developed in the lab last year was downloaded 500,000 times in 80 countries, some of which don’t even house a Choice Hotel. Future plans include developing an app for smartphones on Google’s Android platform.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
|
|
|
|
Surging Ahead: Companies Unveil New Cellular WiFi (Internet Evolution)
|
|
Posted: 07/03/2009
|
|
|
|
|
With WiFi spreading like wildfire, cellular companies can no longer ignore the technology without ignoring consumer demand for higher speeds, better coverage and performance, and low- or no-cost access. As consumers also begin to expect computer-like functionality from their cellphones, carriers like AT&T, Comcast, Qwest, Cablevision, and even Verizon, the biggest WiFi hold-out, are embracing WiFi as an important part of their strategic business plans. Recently, Qwest launched free WiFi to both consumer and enterprise customers, while T-Mobile introduced a low-cost WiFi business phone service. Consequently, Verizon will offer free service to DSL and FiOS customers as early as this summer.
|
|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global,
North America
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Sweet Sleuthing: On The Hunt For Missing M&M Spokescandy (Strategy Magazine)
|
|
Posted: 01/05/2011
|
|
|
|
|
Now that the red M&M’s spokescandy has dropped out of sight, sweet-toothed Canadians are on the lookout for the sweet sensation. The disappearing act is part of a contest M&M recently launched, signaling the brand’s first foray into social media, which also means Red didn’t simply vanish without a trace. Fellow M&M's characters will be dropping hints via Twitter and Facebook. Toronto fans can visit Findred.ca, where they’ll access a version of the Google Street View API to search out three locations in the city where the white-gloved bandit might be located. The campaign also includes a location-based element as part of its social media mix using mobile apps like Foursquare and Stickybits. The campaign features postings throughout Toronto, each containing a QR code, which releases a Community Clue to aid in the sweet search.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Title (A-Z)
|
M3W Favorites
