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Subscribing Success: Memberships Keep E-commerce Customers Coming Back for More (Practical eCommerce)
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Posted: 08/27/2009
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In today’s competitive marketplace, the lifetime value of your customers cannot be underestimated. Committing a percentage of your marketing dollars to securing subscribers or members to keep your customers coming back again and again will pay long term dividends, boost sales, earn a better ROI, and may even recession-proof your business. Topical Newsletters, Exclusive Offers And Promotions, Preorder Discounts, and Product of the Month Clubs are among the four best tactics to transform your one-time customers into loyal shoppers. From earning second sales with preorders to gaining permission to shop for your customers through Product of the Month clubs, employing each of these four tactics will lead you to cultivate ongoing sales and increase the lifetime value of each of your customers.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Shopping-enabled Display Ads are Blooming Success for 1-800-Flowers.com (Internet Retailer)
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Posted: 08/27/2009
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Success bloomed for 1-800-Flowers.com during its 2009 Mother’s Day e-commerce campaign,
resulting in a 41% spike in sales per impression compared to traditional display ads. The
campaign enabled consumers to purchase directly from “buy” buttons planted into display ads
powered by Alvenda. According to Alvenda, consumer interaction among the ads, called Shoplets, flourished at more than 10.5 times greater than traditional banner ads. To accommodate the traffic spike and speed up response times, Alvenda shifted the bulk of the
floral Shoplet campaign content over to Akamai Technologies Inc’s content management server. “We believe the majority of future online sales will happen offsite. Customers will be able to shop with brands wherever they happen to be, whether they’re on YouTube, a favorite blogger web site, or on Facebook,” says Wade Gerten, CEO of Alvenda.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Blazing the Broadband Trail Along the East Coast (Internet Retailer)
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Posted: 08/27/2009
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Akamai Technologies Inc.’s “State of the Internet Report” revealed that U.S. broadband adoption is on the rise, with East coast states tallying the most broadband Internet connections for the first quarter of 2009. Eastern states garnered eight of the top ten slots, topped by Delaware, where 62% of households have high-speed broadband web access, a 6.7% year over-year increase. Based on results from data collected from Akamai’s global server network, the study examined countries and U.S. states that averaged over 1,000 unique monthly IP addresses. The report also states that one-fifth of global internet connections operate at speeds greater than 5 Mbps, up significantly from the previous year. “The implication… is that Internet retailers can continue to add more rich media content to their site... to bring buyers and keep them on the site longer,” says David Belson, editor of the report.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer
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Following the Digital Footprint with Google Friend Connect (eWeek)
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Posted: 08/15/2009
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New technology is making it easier than ever to follow your friends’ digital footprints as they trek across the web. Footprints, a gadget for Google’s Friend Connect service, was created by a Japanese programmer to reveal who’s visiting your Web site and when. The gadget displays the following information for up to ten visitors: the visitor’s name, time of last visit, and photo, which links to his or her personal profile. Users will have a reasonable degree of control when using Footprints, including the ability to erase their footprints each time a particular site is visited. The privacy controls also enable visitors to hide their profiles from the sites they visit. Further safeguarding privacy, visitors’ information will only appear if they are signed in and registered users of Friend connect.
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Industry:
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Cashing in on Email Buzzwords (Marketing Vox)
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Posted: 08/15/2009
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New research from MailerMailer's ninth bi-annual Email Marketing Metrics Report, demonstrates that marketers who leverage the ten top email buzzwords like "news," "party" and "free” experience higher open rates. Mapping industry trends, the report shows that religious and spiritually-themed emails are opened most frequently while telecommunications, transportation, travel, banking and finance open rates also top the charts. The report reveals that email deliverability is on the rise with more emails reaching recipients' inboxes and emails sent at the beginning of the week, Monday in particular, experience the highest open rates. With more users tending to view emails from their hand-held devices, the report also provides tips to design mobile-friendly emails so you can cash in on these new trends.
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Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications
Region:
Global
Audience:
Business to Business
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Delivering Real Business Value… Fast with webMethods 8.0 (eWeek)
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Posted: 07/31/2009
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Companies looking to reduce time and cost to improve processes, deploy new services and applications, and integrate new systems can now do so even faster… up to 25% or more says Software AG. The latest release of Software AG’s webMethods 8.0 delivers new functionality to satisfy customer demand and innovation to hone the brand’s competitive advantage. New features include CentraSite ActiveSOA, an integrated Business Service Repository to tie business process management (BPM) to service-oriented architecture (SOA), and webMethods Mediator, a new service succedding webMethods X-Broker. A wealth of other features include a unified, Eclipse-based management and administration across SOA, BPM, and Integration and embedded Business Intelligence for document management to deliver real value faster in an ever-changing business climate.
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Industry:
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Growing the List: Hot New Tactics for 2009 (Marketing Vox)
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Posted: 07/31/2009
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Research conducted by ExactTarget, Ball State University, and the Email Marketers Club, provides an insider’s view into successful list growth. Best practices include on-site registration and capturing information through inbound call centers. Collecting customers’ email addresses during times of active participation-at point of sale, during online shopping and in store via text messaging- is an actionable strategy with a 60% higher success rate than offline activities like list rental and display advertising. The fastest-growing tactics for 2009 include email subscriptions via text messaging and enabling consumers to share email content with their social networks, with growth projected at 500% and 348%, respectively. The study also reports that B2B marketers entice more new subscribers with ‘incentivized’ registrations while ‘non-incentivized’ subscriptions are more effective for B2C marketers.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Bridging the Gap: JavaFX for Mobile Devices (Info World)
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Posted: 07/18/2009
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With more than 2.6 billion mobile phones deployed with Java worldwide, Sun Microsystems is heralding the JavaFX extension as a bridge from desktop to mobile device to television. "JavaFX Mobile delivers rich, expressive user experiences and we know that this is what our customers require these days," Sun’s vice president of marketing Eric Klein said recently at the JavaOne conference in San Francisco. Improvements to the new 1.2 release of JavaFX Mobile include optimized performance, a user interface library, and localization. Future plans include building the JavaFX technology into “smartbook” devices that boast Internet access and GPS capabilities on small, hand-held devices.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Chinese Company Premier’s World’s First Phone to Run Windows XP (Info World)
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Posted: 07/18/2009
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Chinese company In Technology recently unveiled the first-ever mobile device capable of running Windows XP. A cool hybrid of mobile phone and pint-sized computer, the device can wake Windows from standby mode to receive calls and text messages and support Wi-Fi, optional WiMax, GPS and next-generation mobile. Other key features include a customized chip from Advanced Micro Devices, pull-out Qwerty board, 120GB hard disk, and a 4.8 inch LCD touchscreen. Battery life averages seven hours while larger batteries can power the device for up to 12 hours. Product release within the Chinese market is scheduled for mid-September with international release slated a bit further down the road.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
Asia Pacific
Audience:
Business to Consumer
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China: Redefining the Innovation Landscape (Knowledge@Wharton)
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Posted: 07/18/2009
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Innovation is the golden key to gaining competitive advantage. China is redefining the innovation landscape with its large, adaptable population; affinity for improvisation and reverse engineering; and mature industrial clusters poised to lead the supply chain. The country goes beyond low-cost labor to provide colossal development opportunities for large multinational corporations (MNCs) looking to maximize dollars spent in developing markets. "The culture is very, very good at devising quick and often effective solutions to problems," Marshall Meyer, a Wharton management professor said. The country’s ability to improvise effectively will undoubtedly seal a golden fate in the global economy.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Technology Implementation
Region:
Asia Pacific
Audience:
Business to Business
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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