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Subscribing Success: Memberships Keep E-commerce Customers Coming Back for More (Practical eCommerce)
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Posted: 08/27/2009
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 |
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In today’s competitive marketplace, the lifetime value of your customers cannot be underestimated. Committing a percentage of your marketing dollars to securing subscribers or members to keep your customers coming back again and again will pay long term dividends, boost sales, earn a better ROI, and may even recession-proof your business. Topical Newsletters, Exclusive Offers And Promotions, Preorder Discounts, and Product of the Month Clubs are among the four best tactics to transform your one-time customers into loyal shoppers. From earning second sales with preorders to gaining permission to shop for your customers through Product of the Month clubs, employing each of these four tactics will lead you to cultivate ongoing sales and increase the lifetime value of each of your customers.
|
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Shopping-enabled Display Ads are Blooming Success for 1-800-Flowers.com (Internet Retailer)
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Posted: 08/27/2009
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Success bloomed for 1-800-Flowers.com during its 2009 Mother’s Day e-commerce campaign,
resulting in a 41% spike in sales per impression compared to traditional display ads. The
campaign enabled consumers to purchase directly from “buy” buttons planted into display ads
powered by Alvenda. According to Alvenda, consumer interaction among the ads, called Shoplets, flourished at more than 10.5 times greater than traditional banner ads. To accommodate the traffic spike and speed up response times, Alvenda shifted the bulk of the
floral Shoplet campaign content over to Akamai Technologies Inc’s content management server. “We believe the majority of future online sales will happen offsite. Customers will be able to shop with brands wherever they happen to be, whether they’re on YouTube, a favorite blogger web site, or on Facebook,” says Wade Gerten, CEO of Alvenda.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Blazing the Broadband Trail Along the East Coast (Internet Retailer)
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Posted: 08/27/2009
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Akamai Technologies Inc.’s “State of the Internet Report” revealed that U.S. broadband adoption is on the rise, with East coast states tallying the most broadband Internet connections for the first quarter of 2009. Eastern states garnered eight of the top ten slots, topped by Delaware, where 62% of households have high-speed broadband web access, a 6.7% year over-year increase. Based on results from data collected from Akamai’s global server network, the study examined countries and U.S. states that averaged over 1,000 unique monthly IP addresses. The report also states that one-fifth of global internet connections operate at speeds greater than 5 Mbps, up significantly from the previous year. “The implication… is that Internet retailers can continue to add more rich media content to their site... to bring buyers and keep them on the site longer,” says David Belson, editor of the report.
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer
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Following the Digital Footprint with Google Friend Connect (eWeek)
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Posted: 08/15/2009
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New technology is making it easier than ever to follow your friends’ digital footprints as they trek across the web. Footprints, a gadget for Google’s Friend Connect service, was created by a Japanese programmer to reveal who’s visiting your Web site and when. The gadget displays the following information for up to ten visitors: the visitor’s name, time of last visit, and photo, which links to his or her personal profile. Users will have a reasonable degree of control when using Footprints, including the ability to erase their footprints each time a particular site is visited. The privacy controls also enable visitors to hide their profiles from the sites they visit. Further safeguarding privacy, visitors’ information will only appear if they are signed in and registered users of Friend connect.
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|
Industry:
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Cashing in on Email Buzzwords (Marketing Vox)
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Posted: 08/15/2009
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New research from MailerMailer's ninth bi-annual Email Marketing Metrics Report, demonstrates that marketers who leverage the ten top email buzzwords like "news," "party" and "free” experience higher open rates. Mapping industry trends, the report shows that religious and spiritually-themed emails are opened most frequently while telecommunications, transportation, travel, banking and finance open rates also top the charts. The report reveals that email deliverability is on the rise with more emails reaching recipients' inboxes and emails sent at the beginning of the week, Monday in particular, experience the highest open rates. With more users tending to view emails from their hand-held devices, the report also provides tips to design mobile-friendly emails so you can cash in on these new trends.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications
Region:
Global
Audience:
Business to Business
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Delivering Real Business Value… Fast with webMethods 8.0 (eWeek)
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Posted: 07/31/2009
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Companies looking to reduce time and cost to improve processes, deploy new services and applications, and integrate new systems can now do so even faster… up to 25% or more says Software AG. The latest release of Software AG’s webMethods 8.0 delivers new functionality to satisfy customer demand and innovation to hone the brand’s competitive advantage. New features include CentraSite ActiveSOA, an integrated Business Service Repository to tie business process management (BPM) to service-oriented architecture (SOA), and webMethods Mediator, a new service succedding webMethods X-Broker. A wealth of other features include a unified, Eclipse-based management and administration across SOA, BPM, and Integration and embedded Business Intelligence for document management to deliver real value faster in an ever-changing business climate.
|
|
Industry:
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
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Growing the List: Hot New Tactics for 2009 (Marketing Vox)
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Posted: 07/31/2009
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Research conducted by ExactTarget, Ball State University, and the Email Marketers Club, provides an insider’s view into successful list growth. Best practices include on-site registration and capturing information through inbound call centers. Collecting customers’ email addresses during times of active participation-at point of sale, during online shopping and in store via text messaging- is an actionable strategy with a 60% higher success rate than offline activities like list rental and display advertising. The fastest-growing tactics for 2009 include email subscriptions via text messaging and enabling consumers to share email content with their social networks, with growth projected at 500% and 348%, respectively. The study also reports that B2B marketers entice more new subscribers with ‘incentivized’ registrations while ‘non-incentivized’ subscriptions are more effective for B2C marketers.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Bridging the Gap: JavaFX for Mobile Devices (Info World)
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Posted: 07/18/2009
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With more than 2.6 billion mobile phones deployed with Java worldwide, Sun Microsystems is heralding the JavaFX extension as a bridge from desktop to mobile device to television. "JavaFX Mobile delivers rich, expressive user experiences and we know that this is what our customers require these days," Sun’s vice president of marketing Eric Klein said recently at the JavaOne conference in San Francisco. Improvements to the new 1.2 release of JavaFX Mobile include optimized performance, a user interface library, and localization. Future plans include building the JavaFX technology into “smartbook” devices that boast Internet access and GPS capabilities on small, hand-held devices.
|
|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
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Chinese Company Premier’s World’s First Phone to Run Windows XP (Info World)
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Posted: 07/18/2009
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Chinese company In Technology recently unveiled the first-ever mobile device capable of running Windows XP. A cool hybrid of mobile phone and pint-sized computer, the device can wake Windows from standby mode to receive calls and text messages and support Wi-Fi, optional WiMax, GPS and next-generation mobile. Other key features include a customized chip from Advanced Micro Devices, pull-out Qwerty board, 120GB hard disk, and a 4.8 inch LCD touchscreen. Battery life averages seven hours while larger batteries can power the device for up to 12 hours. Product release within the Chinese market is scheduled for mid-September with international release slated a bit further down the road.
|
|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
Asia Pacific
Audience:
Business to Consumer
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China: Redefining the Innovation Landscape (Knowledge@Wharton)
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Posted: 07/18/2009
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Innovation is the golden key to gaining competitive advantage. China is redefining the innovation landscape with its large, adaptable population; affinity for improvisation and reverse engineering; and mature industrial clusters poised to lead the supply chain. The country goes beyond low-cost labor to provide colossal development opportunities for large multinational corporations (MNCs) looking to maximize dollars spent in developing markets. "The culture is very, very good at devising quick and often effective solutions to problems," Marshall Meyer, a Wharton management professor said. The country’s ability to improvise effectively will undoubtedly seal a golden fate in the global economy.
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Technology Implementation
Region:
Asia Pacific
Audience:
Business to Business
|
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Alcatel-Lucent Takes the Plunge Into Mobile Advertising (Information Week)
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Posted: 07/18/2009
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Redefining the drive-by, Alcatel-Lucent recently announced plans to launch a product allowing cellular carriers to reach millions of mobile customers with location-relevant advertisements. Partnering with mobile ad company 1020 Placecast, the technology will
help mobile operators determine the location of the customer with accuracy within a few meters. The new advertising vehicle, dubbed proximity marketing, is poised to reach sales of $10 billion by 2013. So don’t be too surprised if soon it’s more than your taste
buds beckoning you into the nearest Starbucks for a cup of joe and coffee cake.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
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|
|
Hooked on Location: Skyhook Plug-In Delivers with Pin-Point Accuracy (Information Week)
|
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Posted: 07/03/2009
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Building on the recent wave of location-centric applications, three leading Web applications–MapQuest, Flickr, and WeatherBug–are using Skyhook Wireless’s Loki plug-in to determine the precise location of any Wi-Fi enabled device that permits it. With a database featuring more than 100 million Wi-Fi access points, Skyhook triangulates signals from GPS and cell phone towers to deliver precise locations. The app can be seamlessly added to any Web site with a few simple lines of JavaScript. Companies utilizing the technology include Glympse, T-Mobile and Apple’s iPhone App Store. For example, T-Mobile G1 phone users can now download free software from Glympse that enables them to establish local links with other phones to track users' changing locations with pin-point accuracy.
|
|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
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|
|
Surging Ahead: Companies Unveil New Cellular WiFi (Internet Evolution)
|
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Posted: 07/03/2009
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With WiFi spreading like wildfire, cellular companies can no longer ignore the technology without ignoring consumer demand for higher speeds, better coverage and performance, and low- or no-cost access. As consumers also begin to expect computer-like functionality from their cellphones, carriers like AT&T, Comcast, Qwest, Cablevision, and even Verizon, the biggest WiFi hold-out, are embracing WiFi as an important part of their strategic business plans. Recently, Qwest launched free WiFi to both consumer and enterprise customers, while T-Mobile introduced a low-cost WiFi business phone service. Consequently, Verizon will offer free service to DSL and FiOS customers as early as this summer.
|
|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global,
North America
Audience:
Business to Business,
Business to Consumer
|
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Closing the Sale: SeeWhy Helps Businesses Put Abandonment Issues to Rest (Intelligent Enterprise)
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Posted: 07/03/2009
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You’re spending huge chunks of money to drive traffic to your site, you’re bound to close the sale, right? Not necessarily. Businesses today are finding a significant number of visitors abandon their shopping carts before completing their purchases. SeeWhy helps retailers put their cart abandonment issues to rest with the launch of their new software, Abandonment Tracker. The free service is designed to entice customers into upgrading to Abandonment Tracker Pro, a paid service that will be released in a few weeks. While the price for Abandonment Tracker Pro has not yet been disclosed, the advanced software promises to improve sales conversion rates and reduce abandoned shopping carts. SeeWhy will help retailers lure potential customers back to close the deal rather than having sales evaporating before their very eyes.
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
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|
|
In a Flash: Time Saving Tips for Creating Animation with ActionScript 3.0 (.net)
|
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Posted: 07/03/2009
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Pulling another all-nighter to meet tomorrow’s looming deadline? Download Paul
Wyatt’s article unveiling time-saving tips to producing keyframe animations and
motion tweens in a flash. Rather than wasting hours of effort creating similarly-styled
animations from scratch, Wyatt’s clear-cut tutorial will teach you how to copy Flash
animation to ActionScript 3.0 code by reusing code that can be applied to any movie clip
across the platform. Eventually, you’ll even be able to compile your own unique master
document of signature animation styles. Once you learn Wyatt’s simple, practical
techniques, you’ll be delivering client creative with time to spare.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Technology Implementation
Region:
Global
Audience:
Business to Business
|
|
|
|
Club Med Latest Hotel to “Check In” with its Own Social Network (ClickZ)
|
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Posted: 06/19/2009
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Travelers now have the chance to ‘check in’ to Club Med’s new social network long after checking out from an exotic Club Med vacation. After testing its viability on Facebook, the luxury brand recently launched its own social network, Club Med Insiders, offering guests the opportunity to share experiences long past the last Mai Tai. Since its April launch, the site is exceeding its platform goals to encourage bookings, pass along expert travel advice, and create a loyal community of Club Med vacationers. In a down economy, the French-based company has already seen a nearly 2 percent jump between first quarter revenues in 2009 and the first quarter of 2008.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Study Finds That Mobile Ads Deliver the Goods to One in Three Smartphone Owners (Promo Magazine)
|
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Posted: 06/19/2009
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Now that nearly one of every seven minutes of digital media consumption takes place over a mobile device, it’s no small wonder that more smartphone users are actively embracing the ‘smart’ technology to enhance their lives. A recent study by Interpublic Group division Universal McCann and sponsored by Platform-A, AOL’s digital ad service, discovered that more than half of all smartphone users have responded to ads, requesting more information from their Web-enabled devices. The study also found that thirty-five percent actively requested to receive a mobile coupon, while 245 made purchases from their high-end handsets. UM director of consumer insights Graeme Hutton said in a statement. “Now mobile is less about ‘wireless online’ and more about being a highly personal, customized medium. Smartphone users are reaching for their devices to help answer unmet needs. Services that don’t have dedicated mobile formats are going to miss out on this huge and continual media consumption shift.”
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Driving the Competition (BrandWeek)
|
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Posted: 06/19/2009
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With 1.2 million members worldwide and more than 145,904 fans on Facebook, brand behemoth Harley-Davidson is now driving their brand power home online with social media and mobile marketing. Proud of its powerful offline impact, according to Randy Sprenger manager of electronic advertising and direct promotions, online campaigns and mobile marketing are helping the company get in touch with what people are saying outside the walls of Harley. Sprenger claims the brand’s strength can be attributed to the personal connection established between company and rider. “We are actually riders. We participate in events as riders. I think one of the greatest strengths is the passion and enthusiasm here at the motor company for our riders. We always want to be out, talking to them.”
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Twitter’s New Swan Song (Fast Company)
|
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Posted: 06/19/2009
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Twitter’s new change may appear to be one small chirp in the Twitter universe, but has the potential to turn up the volume even further on the lifecasting powerhouse’s increasing relevance. Tweeters now have access to “hive-minded” buzz through the new “search” and “trending topics” additions that appear on every homepage, reflecting real-world trends and socially-relevant topics. With its speed and real-time social relevance that even extends beyond Google’s reach, the powerful new tool could help Twitter top the charts with marketers seeking to spread their latest advertisements and become even more relevant to Tweeters looking to connect with the world around them.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Art Meets Internet Commerce, Reality TV, Social Media (Promo Magazine)
|
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Posted: 06/05/2009
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|
Continuing the surge of story-based marketing, Coca-Cola brand Sprite is launching a new European campaign that boldly unites art with multi-channeled commerce. A young, unknown British singer headlines the ongoing YouTube series that follows as she hits the New York music scene. With the prequel getting upwards of 60,000 views on YouTube, the show is also linked to Facebook Connect, creating the first interaction of its kind between YouTube and Facebook.
“With this show, Sprite shifts from creating the perfect branded content to content that perfects the brand,” Coca-Cola head of European digital marketing Stafford Green said in a release. “Instead of repeating single messages in traditional media, Sprite supports these new experiences and deep storytelling to communicate our core brand values over time. It’s a fresh advertising model, and everyone wins: the artist, the brands and especially the audience—getting free on-demand, truly interactive content without commercial interruption.”
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Connecting with a Hispanic Market (BusinessWeek)
|
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Posted: 06/05/2009
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The Hispanic population is the fastest growing segment in the United States, meaning some marketers are missing more than 40 million new customers. Savvy companies like Procter and Gamble, Verizon and General Mills are funneling more marketing dollars into the Hispanic market, a segment proven to purchase products and services from brands advertised on TV. "Hispanic consumers appreciate when you speak to them in their own language," says Edward Gold, advertising director at State Farm Insurance. The approach is paying huge dividends for companies like General Mills, which has seen double-digit sales gains. Taking product integration to the next level, Telemundo and Vidal Partnerships (Client include Home Depot, Kraft Foods and Wendy’s) have formed a strategic alliance to promote an online contest in which viewers will choose the ending for one of the networks telenovelas.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
North America,
South-Central America
Audience:
Business to Consumer
|
|
|
|
Finding Common Ground: Insights on Engineering and Design (BusinessWeek)
|
|
Posted: 06/05/2009
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|
|
Microsoft Research Principal Scientist Bill Buxton is calling for engineers and user-experience designers to find some common ground. Faced with ongoing questions from well-intentioned engineers regarding design, Buxton acknowledges the answers are more complicated than becoming a designer themselves or simply learning to “do” design as many engineers suggest. First, Buxton counsels that professional competence equal to the task must be added to your team. While the UX and engineering tasks certainly go hand-in-hand, expert proficiency is difficult to come by for each discipline, making it often impossible to jump seamlessly between the two. Buxton advises a four-layered approach: Design awareness, Design literacy, Design thinking, and Design practice to achieve results and solutions worthy of your customers.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Microsoft Vine: A New Twist on Social Marketing (CNN Money)
|
|
Posted: 06/05/2009
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|
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|
|
In an effort to untangle a new path toward social networking prosperity, Microsoft Vine is branching out into unchartered territory: charging subscription fees. Hailed as the 911 for the 21st Century, the new platform will focus on climbing the social networking ladder into the public safety and emergency information arenas by limiting activity to two actions: alerts and reports. Users can customize profiles and bunch their friends and family into groups, creating a virtual safety net to keep informed about events as major as hurricanes or national crises, or as minor as a snow day. The testing phase offers the opportunity to discover how city emergency management agencies across the country might implement this new communication tool. While the basic service will be free, premium services like smartphone access will come with a price tag.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Online Communities Strengthen Brand Power (Chief Marketer)
|
|
Posted: 05/24/2009
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|
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|
|
No matter your product or service, building online brands means building virtual communities that cultivate customer loyalty and provide lasting value. Shaping customer experiences that allows for custom-control, targeted e-mail follow-ups and strategic communications will not only maximize the time your customers spend with your brand, it will also increase your messaging impact and build mindshare, too. It never hurts to make the experience enjoyable, too, through elements like compelling visual design, intuitive navigation and user-generated content. Take for instance, the Pen Collective, by eROI and Wacom. The group now boasts more than 3000 active members, due to the brand’s intuitive mix of tutorials, testimonials, wit and social networking to create an inimitable personal connection to the brand.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Strength in Numbers: Unveiling the Benefits of Eclipse (Forbes)
|
|
Posted: 05/24/2009
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|
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|
|
Faced with the increasing squeeze of a down economy, many companies are forgoing the expense of programming their own software without losing their competitive edge. The experimental Eclipse software consortium offers companies within sectors like technology, finance and insurance the opportunity to collaborate, build and share computer code. “People these days are interested in doing more with less,” says Michael Milinkovich, executive director of the Eclipse Foundation. With a budget of $5 million this year, the company is seeking to expand its 185 member base even further into the automotive and telecom industries. Nonmembers can take advantage of the foundation's free software library, while companies who pay dues of up to $125,000 a year get to hand-select upcoming programming projects.
|
|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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