What We Are Reading
What We Are Reading |
What We Think |
Subscribe to DigitalBeyond
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Search Results
Results 16 - 18 of 18
for
Past 2 years
, Telecommunications
, All Topics
, All Regions
, All Audiences
Results per page:
5 |
10 |
25 |
50
 |
|
|
Shazam! How One Company Plans To Change The Advertising Industry (.net)
|
|
Posted: 09/30/2010
|
|
 |
|
|
Shazam CEO Andrew Fisher recently sat down with Oliver Lindberg to discuss why the company chose to charge for the popular mobile music discovery app and how the company plans to change the face of advertising as we know it. While Facebook may be the most downloaded iPhone app in the US, Shazam is Europe’s frontrunner. The app, which identifies a piece of recorded music via a mobile’s mic, tallied 50 million users across all platforms in October with the goal to double that number by the end of the year and reach 300 million users by 2015. Users are apparently willing to pay the price: the London-based start-up introduced a paid-for version of its iPhone app – Shazam Encore – with a limited free version offering five tags per month for new users. The service offers unlimited tagging, faster performance and a range of extra features such as music search and geo-location ticketing.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
|
|
|
|
Text-Happy In 2G:GupShup Offers Simple Texting Service To Millions (Forbes)
|
|
Posted: 08/19/2010
|
|
|
|
|
With 1.8 billion global Web users and 4.6 billion mobile phone subscribers, including multiple SIM cardholders, the reach of social media is hard to ignore. Beerud Sheth, cofounder of Webaroo, gets the message loud and clear. Text messaging via basic handset and SMS opens up a path to reach an overwhelming market of hundreds of millions, particularly in India and other parts of Asia. UK’s Portio Research expects the $100 billion market of simple texting to grow by 20% by 2014. Taking text messaging social through a service called SMS GupShup, Sheth aims to enlarge the social scope of interaction from one to one to one to many, or even many to many. Much of GupShup’s (Hindi for "chitchat") revenue comes from a feature that allows users, called publishers, to send messages to users signed up for a group. Another feature targets smaller groups for more personal communication. GupShup makes ideal sense for mass consumer products – Webaroo suggests that as many as 150 brand advertisers like Pepsico and 10,000 smaller-size enterprises like Mumbai Traffic Police are using the platform.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Marketing Communications,
Technology Implementation
Region:
Asia Pacific
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
BlackBerry Users Get “LinkedIn” On-The-Go (EnterpriseMobileToday)
|
|
Posted: 05/27/2010
|
|
|
|
|
Now BlackBerry users can get “LinkedIn” on-the-go. The new application from the professional career networking site is designed to connect users no matter where they are. Chad Whitney, LinkedIn’s product manager for mobile posted a blog announcing the launch, stating, "Now you can walk into any interview, any customer engagement or client meeting with the ability to look up the details on over 60 million professionals worldwide, in real-time.” Designing new relevant products for the Blackberry platform is a high priority; therefore, application users can expect consistent feature enhancements and additions throughout the year. The application features six tabbed modules customized for Research In Motion's BlackBerry, maximizing the small screen. The social networking site offers a Blackberry group so users can be alerted to new feature launches or learn how to better utilize the application.
|
|
Industry:
Telecommunications
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
Newest
|
M3W Favorites
