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‘Tis The Season For Cultivating Brand Loyalty (Ecommerce Times)
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Posted: 01/04/2011
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Remarketing often proves to be the silver lining during the holiday retail season, driving both sales and profitability. In fact, dollar for dollar, remarketing delivers the highest returns compared to alternative marketing techniques, especially when used in tandem with display marketing campaigns. Successful marketing entails knowing how to reach the right people at the right time with the right offer. This makes remarketing ripe for the picking, especially considering the advances today’s technology allows for like analyzing consumer behaviors and reaching out directly to consumers. When it comes to marketing plans, remarketing demands foresight and planning to get it right. The keys to success include placing as much weight on page views as click thrus. Other success factors including figuring out exactly how much to budget for remarketing (based on hard data) and focusing on calendar events like Black Friday and Cyber Monday, as well as major holidays.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Google Goes Fashion Forward (CRM Daily)
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Posted: 12/16/2010
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Google is going fashion forward with the debut of Boutiques.com, which offers shoppers a personalized shopping experience. The launch is as much about technology as it is e-commerce. Using computer-vision and machine-learning technology, Boutiques.com visually analyzes consumers' fashion tastes in order to match them to other styles they might be drawn to. "These days, bloggers, stylists and everyday fashionistas are expressing their sense of style online. We invited them to create boutiques so people could shop their diverse styles," Google Product Management Director Munjal Shah said. "But you have a unique and independent style, too, so Boutiques also lets you build your own personalized boutique and get recommendations of products that match your taste." The site offers a variety of search options, allowing consumers to filter results by genre, silhouette, pattern, color families, and sizes, or even view matching outfits when they search for specific items.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Mood Guides Consumer Choice For The Perfect Cup Of Tea (Strategy Magazine)
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Posted: 12/16/2010
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Tea-maker Tetley discovered surprising results in their focus group testing, namely that tea drinkers are primarily motivated to buy tea based on their current mood. In response, the company launched a new “Colour Therapy” campaign. The campaign allows consumers to discover which herbal tea colour best matches their personality. The site features two threads: “Find your colour” and “Find everyone’s colour,” and recommends the perfect cup of tea based on visitors’ answers to criteria like the current weather, time of day and even the customer’s state of mind. The site also incorporates a social element that allows visitors to share their “tea” colors among social networks. Users can view the color mood of Canada, which is based on Twitter posts, via the "Everyone" stream. A "Colour Therapy" page for Facebook launched on November 11.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Digital River Is Getting Social With Ecommerce (Electronic Commerce Guide)
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Posted: 12/16/2010
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Digital River, a global ecommerce service provider, recently launched SocialStream, a new social media tool. Using the tool, Digital River customers can rapidly set in motion new e-store promotions and then manage them over different Facebook and Twitter accounts. Ecommerce-Guide.com reported Jim Wehmann, senior vice president of global marketing for Digital River saying that “Social Stream lets marketers and e-store owners optimize social media campaigns with just a few clicks from within the standard Digital River interface they already know and use.” While SocialStream is certainly not the first ecommerce service offering of its kind, the package’s most significant advantage is that it provides e-store owners with access to social analytics. The ability to report critical commerce data relating to social media activities like unique clicks, conversions and revenue generated for each social campaign for each social account allows companies to validate the success of each campaign.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Mirror, Mirror On The Wall: Macy’s Magic Fitting Room (CNET News)
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Posted: 12/01/2010
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Looking for an interactive dress-up experience without actually taking your clothes off? Clothes shoppers had the chance to, quite literally, tap into a 21st-century shopping experience at the new Macy's Magic Fitting Room in the retail chain's New York's Herald Square flagship store. The 72-inch multi-touch screen let shoppers select clothing items like tops, dresses, bottoms, and coats and then superimpose the pieces on their reflection. Macy's hired LBi International to create the interactive mirror, heralding in a new era the company deems as “the future of retail.” The experience becomes even more interactive and social when customers share their new looks on Facebook, or via SMS or e-mail.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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