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Discover Technology’s Next Big Star At South By Southwest Interactive Festival (CNET News)
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Posted: 04/29/2010
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The competition is on to see who emerges as SXSWi's (South by Southwest Interactive Festival) biggest technology star. This year’s hottest ticket? The rivalry brewing between Gowalla and Foursquare, competing “geolocation” mobile applications which let users "check in" from their smartphones, share locations, and compete to earn Gowalla virtual goods and Foursquare "badges". With round-the-clock parties, panels, meet-and-greets and apps like Foodspotting, which uses GPS to help users locate specific menu items at local restaurants, the festival is poised to take over the entire city. Other geolocation start-ups want in on the action: Sunday night’s "Geobash" is co-hosted by SimpleGeo, HotPotato and Yowza, Loopt is launching a revamped, events-based iPhone app and Powered’s iPhone app "Snark It" earns users “liquidity” points to use toward free drinks.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global,
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Zappos Implements “Video Experience” (CIO Magazine)
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Posted: 04/15/2010
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Zappos recently launched interactive videos detailing Nike products, one of the shoe and clothing company’s largest brands. Initiated from customer queries that were best addressed visually, Zappos used software from Overlay.tv to link videos about various Nike items to its supply-chain system. Among the perks: shoppers can click on featured items to view any current promotions and find out if the product is available in stock. Customers can post video links on Facebook, upload their own videos to Zappos.com and post comments. Zappos objective is not necessarily the bottom line, but it will track stats on customer click-thrus and purchases. "The goal is to create a more pleasurable experience on our site," Kalma says. "The general philosophy is that will lead to purchases."
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Mastering The Whole Customer Experience (.net)
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Posted: 04/15/2010
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In a recent interview, Oliver Lindberg caught up with Paul Dawson, EMC Conchango’s experience director, to discuss the company’s methodology. EMC Conchango concentrates on what it calls “total experience design,” taking a comprehensive look at the customer journey from beginning to end, and all the points in between. EMC Conchango operates as the European arm of EMC Consulting, allowing it to leverage its global reach and cast a wider net to capture more global business. Based on fact, the experience planning process incorporates Agile methodology, regularly released software and eye tracking to analyze how people interact with the content of a page. The agency is also experimenting with electroencephalograms that are literally wired to reveal what consumer’s brains are thinking and feeling. The agency also partners with Microsoft to adopt new user-facing technology to better understand customer behavior and devise ways to prolong consumer interactions with brands and products.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Business,
Business to Consumer
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Turning a New Page: Penguin Demos Interactive Books For The iPad (Digital Arts)
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Posted: 04/01/2010
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Imagine pointing on an interactive screen to accurately reveal constellations lighting up the night sky. Penguin Books recently unveiled fantastically interactive books like this one, which uses iPad’s compass app, at the Financial Times Digital Media and Broadcasting Conference in London. Taking Apple’s ePub application beyond the traditional narrative text it is designed to support, CEO John Makinson demoed how a number of titles ranging from popular children's literature to medical textbooks could be ported for the iPad. Makinson views the iPad as an out-of-the-box approach for e-book publishers, saying that "the definition of a book itself, as we can see, is up for grabs." Extended capabilities include embedded audio, video and streaming for both “learning and leisure apps” to further strengthen “Pearson’s, the publishing powerhouse that owns both Penguin Books and The Financial Times, push into digital and online education.”
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Opening the Line of Communication with Feedback-Form Analytics (Electronic Commerce Guide)
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Posted: 02/04/2010
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We’ve all heard of shopping cart abandonment. Until now, companies have had no way of knowing if this so-called digital window shopper’s syndrome was due to Web glitches or other, more personal, reasons. Kampyle is changing that by offering on-demand feedback-form analytics so companies can improve their turnover rates by learning more about their customers. The customizable forms promote open communication between customer and company by directly asking customers relevant questions to reveal why they chose not follow through with their purchases. The software also features “smart pop-ups” that can be personalized to appear when the visitor clicks off the site. Easy to implement, companies can have the service converting clicks into sales in as little as five minutes.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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