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The Virtual Dressing Room (CNET News)
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Posted: 10/27/2010
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Finding the right fit is often one of the most frustrating elements of shopping online. Now, with the help of a new, headless “shape-shifting robot mannequin,” shoppers don’t have to simply leave their purchases to chance. Created by Estonian start-up Fits.me, the virtual fitting room service allows customers to enter their measurements and presto! The “me”-shaped mannequin previews the coveted item in whichever styles and sizes the customer specifies. The service is being tested by retailers across Europe, including Germany's Quelle and U.K.-based Hawes & Curtis. Apparel has potential for huge e-commerce gains. "Only 8 percent of clothing is currently sold online, and Fits.me Virtual Fitting Room is the disruptive technology that will enable online apparel retailers to successfully compete with traditional brick-and-mortar clothing shops," Heikki Haldre, CEO and co-founder of Fits.me said. Initial findings are very positive with a 28 percent reduction in online apparel returns, while sales increased threefold, said Haldre.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Consumer
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Motricity Delivers User-Preferred Content On-the-Go (CIO Magazine)
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Posted: 10/27/2010
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Motricity recently launched mCore MobileCast, a service that allows wireless carriers and large companies to define content based on their smartphone users’ preferences. Requiring "zero touch" by the users, the cloud-based service takes a user’s location and prior usage into account before delivering audio, video, text and HTML5 content streamlined to the user’s preferences. For instance, a mobile user purchases tickets to a rock concert via a mobile device. Enter mCore MobileCast: The service ingests the concert data in combination with GPS data to disseminate auxillary information to the user, such as the concert's opening act, parking locations and even places to eat nearby. "All that information is in separate places today, but we aggregate it all up," said Jim Ryan, Motricity’s chief strategy and marketing officer. The company provides mobile infrastructure services to "hundreds of enterprises" and 10 major wireless carries, including the top four in the U.S., Ryan said.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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InterContinental Hotels Group Offers Hospitality With A Technical Twist (InformationWeek)
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Posted: 10/14/2010
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It’s easy to chalk IHG's, InterContinental Hotels Group, ubiquitous success up to one thing: customer loyalty. Tom Conophy, IHG's CIO, said the company’s core focus is on making customers "the center of our universe," and customer loyalty is vital to growth in the hospitality industry. The ever-growing hotel group, which owns seven hotel chains, including Crowne Plaza, Holiday Inn, and InterContinental Hotels, keeps its guest doors swinging by making business intelligence one of their core competencies. 200 million guest profiles currently occupy the company’s 25 TB database, with detailed information on 43 million loyalty plan members. The company currently receives 30 million availability requests per day, supported by its own proprietary search technology, the Bottom-Up Optimum Search Strategy(BOSS). "Search is the killer app for us," Conophy says, and with IHG’s iPhone app as the industry’s most downloaded, adding mobility is another success factor with a concept the group has named “Virtually Me.”
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Chatter Mobile: Saleforce.com’s Answer To Enterprise Collaboration (Intelligent Enterprise)
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Posted: 10/14/2010
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Salesforce.com recently announced Chatter Mobile, a smart-phone application designed to bring CRM-centric, social-networking-style collaboration to Smartphones by the end of 2010. The Web 2.0-styled consumer app lets Saleforce’s Chatter users collaborate with people at work while on-the-go and in real-time. Similar to following Facebook friends and interests, Chatter enables users to subscribe to and "follow" feeds related to their business, as well as keep tabs on what customers and prospects are saying on public networks like Facebook and Twitter. Partners and customers can also "Chatterize" vertical and custom applications through the Force.com development platform. The free service is featured within the company’s cloud-based sales and service applications, which could help a mobile salesperson stay on top of what matters most as they are heading to meet with their clients.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Shazam! How One Company Plans To Change The Advertising Industry (.net)
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Posted: 09/30/2010
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Shazam CEO Andrew Fisher recently sat down with Oliver Lindberg to discuss why the company chose to charge for the popular mobile music discovery app and how the company plans to change the face of advertising as we know it. While Facebook may be the most downloaded iPhone app in the US, Shazam is Europe’s frontrunner. The app, which identifies a piece of recorded music via a mobile’s mic, tallied 50 million users across all platforms in October with the goal to double that number by the end of the year and reach 300 million users by 2015. Users are apparently willing to pay the price: the London-based start-up introduced a paid-for version of its iPhone app – Shazam Encore – with a limited free version offering five tags per month for new users. The service offers unlimited tagging, faster performance and a range of extra features such as music search and geo-location ticketing.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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