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Digital River Is Getting Social With Ecommerce (Electronic Commerce Guide)
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Posted: 12/16/2010
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Digital River, a global ecommerce service provider, recently launched SocialStream, a new social media tool. Using the tool, Digital River customers can rapidly set in motion new e-store promotions and then manage them over different Facebook and Twitter accounts. Ecommerce-Guide.com reported Jim Wehmann, senior vice president of global marketing for Digital River saying that “Social Stream lets marketers and e-store owners optimize social media campaigns with just a few clicks from within the standard Digital River interface they already know and use.” While SocialStream is certainly not the first ecommerce service offering of its kind, the package’s most significant advantage is that it provides e-store owners with access to social analytics. The ability to report critical commerce data relating to social media activities like unique clicks, conversions and revenue generated for each social campaign for each social account allows companies to validate the success of each campaign.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Mirror, Mirror On The Wall: Macy’s Magic Fitting Room (CNET News)
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Posted: 12/01/2010
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Looking for an interactive dress-up experience without actually taking your clothes off? Clothes shoppers had the chance to, quite literally, tap into a 21st-century shopping experience at the new Macy's Magic Fitting Room in the retail chain's New York's Herald Square flagship store. The 72-inch multi-touch screen let shoppers select clothing items like tops, dresses, bottoms, and coats and then superimpose the pieces on their reflection. Macy's hired LBi International to create the interactive mirror, heralding in a new era the company deems as “the future of retail.” The experience becomes even more interactive and social when customers share their new looks on Facebook, or via SMS or e-mail.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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The Wine Connection: iPhone Application Uses Image Recognition (Red Herring)
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Posted: 12/01/2010
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Intent on increasing consumer interaction Snooth, a social site for all things wine, recently unearthed an iPhone application that gives consumers the low down about bottles of wine. All the consumer needs is a picture of the wine label to find out everything from the nearest place to find a bottle to how much it costs. Other details include reviews, similar products, and food pairing suggestions. The high tech app uses software from Canadian startup TinEye, which allows for a coded image on the wine to be taken by a photograph, despite the curved glass of the wine bottle or the mood lighting of the restaurant or winery. With 820,000 searchable wines and links to 11,000 wine merchants around the globe, the gist behind Snooth's image recognition tool is akin to QR codes, which use matrix codes to effectively marry digital and print information, bringing consumers even closer to information about the goods they consume.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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The Ultimate Question: To Optimize For Mobile Or Build An Application? (Marketing Vox)
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Posted: 11/11/2010
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A report by Taptu, “The State of the Mobile Touch Web," compares mobile web and applications and reveals upcoming trends business should keep in mind. These days, with so many vendors offering touchscreen devices, it’s not just a matter of optimizing websites or mobile, but determining if the site should also be optimized for nimble navigation and rapid loading pages on mobile touchscreens. While retail and service oriented sites are the most likely to optimize for the mobile touchscreen (20% compared to 3.6%), many consumers are already demanding the technology from the sites they frequent. The report states, "With support for HTML 5 features already being rolled out in these browsers, it's getting easier and easier to create rich touch screen user experiences with the browser without having to create platform-specific apps." Google has integrated mobile browsing into its service offerings. For instance, consumers that conduct searches will now pull up relevant apps accompanying the typical search results that can be downloaded to an iPhone.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Clearasil’s Secrets & Science Of Looking Awesome (B&T)
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Posted: 11/11/2010
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Achieving clear, radiant skin is the ultimate goal from the onset of adolescence into maturity. Now, Reckitt Benckiser’s Clearasil brand has launched a new website to promote its new ‘Secrets & Science of Looking Awesome’ brand positioning. The Website uses an online magazine to offer practical advice based on user generated content and integrates social media into the campaign by prompting users to share links and “iLike” via Facebook. “The 11 - 24 target market for Clearasil is going through life changing landmarks and with the new online platform we’ve designed and developed for them, Clearasil is acknowledging the journey and forming a deeper bond with the brand’s users,” said Tim O’Neill, joint managing director of Reactive, the digital agency that launched the campaign.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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