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Chatter Mobile: Saleforce.com’s Answer To Enterprise Collaboration (Intelligent Enterprise)
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Posted: 10/14/2010
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Salesforce.com recently announced Chatter Mobile, a smart-phone application designed to bring CRM-centric, social-networking-style collaboration to Smartphones by the end of 2010. The Web 2.0-styled consumer app lets Saleforce’s Chatter users collaborate with people at work while on-the-go and in real-time. Similar to following Facebook friends and interests, Chatter enables users to subscribe to and "follow" feeds related to their business, as well as keep tabs on what customers and prospects are saying on public networks like Facebook and Twitter. Partners and customers can also "Chatterize" vertical and custom applications through the Force.com development platform. The free service is featured within the company’s cloud-based sales and service applications, which could help a mobile salesperson stay on top of what matters most as they are heading to meet with their clients.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Like This: Google Acquires Like.com (InformationWeek)
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Posted: 09/30/2010
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In an effort to fortify Google’s search and e-commerce capabilities, the mega-search company recently purchased visual search company Like.com. Like.com’s computer vision and machine learning technology allows users to search and conduct visual comparisons for goods as they shop, making it particularly user friendly for mobile devices. Like.com CEO Munjal Shah confirmed the deal, stating, "We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more. We see joining Google as a way to supersize our vision and supercharge our passion." Google’s likely goal in the purchase is to beef up it core search products and image recognition services (Google Goggles), as well as intensify its social capabilities (Jambool and Slide.com) to make search more “social and more deeply integrated with e-commerce.”
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Shazam! How One Company Plans To Change The Advertising Industry (.net)
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Posted: 09/30/2010
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Shazam CEO Andrew Fisher recently sat down with Oliver Lindberg to discuss why the company chose to charge for the popular mobile music discovery app and how the company plans to change the face of advertising as we know it. While Facebook may be the most downloaded iPhone app in the US, Shazam is Europe’s frontrunner. The app, which identifies a piece of recorded music via a mobile’s mic, tallied 50 million users across all platforms in October with the goal to double that number by the end of the year and reach 300 million users by 2015. Users are apparently willing to pay the price: the London-based start-up introduced a paid-for version of its iPhone app – Shazam Encore – with a limited free version offering five tags per month for new users. The service offers unlimited tagging, faster performance and a range of extra features such as music search and geo-location ticketing.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Top Tips To Evaluate Online Ad Value (Internet Evolution)
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Posted: 09/30/2010
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When it comes to online adverstising, what is the best way to sift through the massive amounts of quantitative information available (impressions, clicks, repeat visits, context, etc.) to determine if a campaign has made any qualitative progress? According to one author, the best way is to follow six simple steps to gain measurable success: (1) Return on Investment (ROI) which, in essence, measures what you get vs. what you give; (2) Branding/awareness, which focuses on cultivating loyalty from existing clients vs. attracting new ones; (3) Positioning/SOV (share of voice), which focuses on edging out the competition; (4) CTR (click-through rate), although this dominant metric is slightly giving way to Engagement, it remains the best way to measure a campaign’s success; (5) Engagement, which is evidence that “the user did something more meaningful than clicking,” such as leaving a comment or playing a game; and (6) “Learning,” which means paying attention to all the different variables that could eventually play a role in future campaigns.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
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New Tweet Button Simplifies Sharing (Digital Arts)
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Posted: 09/16/2010
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In an effort to simplify sharing and make retweeting one of its core functions, Twitter recently launched a new Tweet Button, which prompts a pop-up box allowing visitors to share a Twitter feed without leaving the site they are visiting. The feature also allows publishers to incorporate custom text into their Tweet Button box, as well as suggest other Twitter accounts to follow. "The Tweet Button will help publishers grow traffic and increase their Twitter following," reads Twitter's announcement. While TweetMeme will be phasing out its popular “retweet” service, the company plans to launch other Twitter-related services. "We have grown to more than 750 million daily retweet button impressions.... That said, the market requires an official solution that can accelerate this growth. So today Twitter is launching its own Tweet Button and we are very pleased to be partnering with them to continue to grow the overall Twitter ecosystem," reads a TweetMeme statement. CNN.com, YouTube, Time.com, Hulu and USA Today have already incorporated the function into their websites.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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