 |
|
|
Twitter’s New Swan Song (Fast Company)
|
|
Posted: 06/19/2009
|
|
 |
|
|
Twitter’s new change may appear to be one small chirp in the Twitter universe, but has the potential to turn up the volume even further on the lifecasting powerhouse’s increasing relevance. Tweeters now have access to “hive-minded” buzz through the new “search” and “trending topics” additions that appear on every homepage, reflecting real-world trends and socially-relevant topics. With its speed and real-time social relevance that even extends beyond Google’s reach, the powerful new tool could help Twitter top the charts with marketers seeking to spread their latest advertisements and become even more relevant to Tweeters looking to connect with the world around them.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Turning a New Page: Penguin Demos Interactive Books For The iPad (Digital Arts)
|
|
Posted: 04/01/2010
|
|
|
|
|
Imagine pointing on an interactive screen to accurately reveal constellations lighting up the night sky. Penguin Books recently unveiled fantastically interactive books like this one, which uses iPad’s compass app, at the Financial Times Digital Media and Broadcasting Conference in London. Taking Apple’s ePub application beyond the traditional narrative text it is designed to support, CEO John Makinson demoed how a number of titles ranging from popular children's literature to medical textbooks could be ported for the iPad. Makinson views the iPad as an out-of-the-box approach for e-book publishers, saying that "the definition of a book itself, as we can see, is up for grabs." Extended capabilities include embedded audio, video and streaming for both “learning and leisure apps” to further strengthen “Pearson’s, the publishing powerhouse that owns both Penguin Books and The Financial Times, push into digital and online education.”
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
|
|
|
|
Trigger Happy: Ways To Create Successful E-Mail Campaigns (Practical eCommerce)
|
|
Posted: 02/03/2011
|
|
|
|
|
When it comes to e-mail campaigns, there are a handful of strategies to use that can help capitalize on the power of triggered mailings, which have a proven track record of phenomenal response and conversion rates. The best approach is to begin with the simplest e-mails proven to elicit conversion, and then scale up the campaign to include more nuanced and complex e-mails. Here are six proven examples that can help your company establish a personal connection with your customers: (1) Welcome e-mails; (2) Reorder or order reminder e-mails; (3) Birthday or special-occasion e-mails; (4) Transactional emails; (5) Abandoned cart e-mails and (6) Abandoned site browse or search emails. All these examples offer the marketer’s toolbox a number of ways to create and maintain long-term relationships with customers and stimulate repeat business at the same time.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
|
|
|
|
Transforming Innovation: New Technology. New Speed. New Price. New Customers. (Massachusetts Institute of Technology)
|
|
Posted: 10/08/2009
|
|
|
|
|
Technology continues to transform the face of innovation at breakneck speed. Where it used to take major moxie, manpower and minutes to launch comprehensive testing campaigns, the newfound ability to incorporate new Web features faster and immediately measure consumer response means companies can now achieve rapid fire results for next to nothing cost. The result? Innovation–the lifeblood of growth–is not only more efficient and cheaper, it also more accurately pinpoints behavior to identify exactly what consumers want. Sophisticated tracking systems enable businesses–from web-based companies to retailers–to exploit new information technology to conduct testing and collect meaningful consumer data to ultimately capture even more consumer spending.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Top Tips To Evaluate Online Ad Value (Internet Evolution)
|
|
Posted: 09/30/2010
|
|
|
|
|
When it comes to online adverstising, what is the best way to sift through the massive amounts of quantitative information available (impressions, clicks, repeat visits, context, etc.) to determine if a campaign has made any qualitative progress? According to one author, the best way is to follow six simple steps to gain measurable success: (1) Return on Investment (ROI) which, in essence, measures what you get vs. what you give; (2) Branding/awareness, which focuses on cultivating loyalty from existing clients vs. attracting new ones; (3) Positioning/SOV (share of voice), which focuses on edging out the competition; (4) CTR (click-through rate), although this dominant metric is slightly giving way to Engagement, it remains the best way to measure a campaign’s success; (5) Engagement, which is evidence that “the user did something more meaningful than clicking,” such as leaving a comment or playing a game; and (6) “Learning,” which means paying attention to all the different variables that could eventually play a role in future campaigns.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Title (Z-A)
|
M3W Favorites
