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Where New Technologies Emerge: The Consumer Electronics Show in Las Vegas (New Media Knowledge)
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Posted: 03/18/2010
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Driven by innovation, the annual Consumer Electronics Show in Las Vegas again brought hot products to the forefront. A traditional showcase for new and emerging technologies and gadgets, the show provides an interactive forum for companies to reveal their latest and greatest products and services. This year, Yahoo announced a host of new partners for its Connected TV project, which aims to provide Internet service to televisions. In addition, Panasonic TV’s new built-in video camera allows customers to make Skype video calls. Andrew Lim, editor of mobile reviews site Recombu, told NMK, “It's about giving consumers better access to existing services….” Car manufacturer Ford is integrating social media into their services with its Sync MyTouch in-car Internet system, which allows on-the-go drivers to access the Web via WiFi or 3G mobile connection. CES 2010 demonstrated that once-complex technology continues to become more user-friendly.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Where Only the Strong Survive: Market Testing on the Social Scene (Chief Marketer)
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Posted: 09/25/2009
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Given the ongoing technology explosion, it’s no surprise that consumers’ collective (and opinionated) voice is growing louder and marketers’ ears bigger, or at least more attune to what they’re hearing via the social web. Tapping in to social networks allows marketers to listen to what consumers are saying to not only drive, but refine market testing and distill the ideas that most deeply resonate with their audiences. Marketers must harness the power of social media by immediately engaging as many consumers as they can from the start. By the time ideas and messaging run through various tiers of sub-panels, what’s left is a virtual survival-of-the-fittest where only the strongest ideas survive and “smartness” is ruled only by the human imagination.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Wise Foods’s Scan It To Win It Sweepstakes (Promo Magazine)
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Posted: 03/31/2011
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The 2009 launch of Wise Foods’s first sweepstakes generated 37,000 opt-in email addresses to its database. Last year, the company ran the same program during the same time frame and added another 20,000 addresses to its list. "The biggest chunk of our yearly database has come through this one promotion," said Kevin Foltz, marketing manager for Wise Foods. Designed to capture return visitors, this year, the 90-day sweepstakes is being tied to Wise’s 90th birthday celebration. The company promotes the sweeps via its Website and Facebook page, on partner Coupons.com Web pages, through text messages and banner ads and via in-store displays and header cards.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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World Wise: Navigating a Global Market with an Eye toward China (BtoB Online)
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Posted: 05/24/2009
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Domestic marketers looking to tap into international markets should set their sights on China. The best place to start? “Leveraging search engines, which drive close to 40% of most suppliers' traffic, is the best way to enter a lot of foreign markets at the moment, and for the best price,” said Marisa Edmund, VP-marketing and communications at Edmund Optics America. China’s gross domestic production (GDP) is projected to grow by 8% this year and new research from Accenture reveals ample opportunity exists for customer-focused U.S. companies. An alarming 55% of companies in China switched vendors last year due to a growing international intolerance for poor customer service.
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Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Marketing Communications
Region:
North America,
Asia Pacific
Audience:
Business to Business
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Write It. Snap it. Post it. Done. Posterous Launches Mobile App PicPosterous (Fast Company)
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Posted: 09/25/2009
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Touted as the simplest blogging tool to date, Posterous makes it easier for bloggers to post content to multiple accounts with just one step: by emailing post@posterous.com. Anytime users send a document or upload a photo or link, Posterous autoposts the content to any other accounts users specify, including other administered blogs and emailing posts to subscribers. Add the photoblogging app PicPosterous to the mix for yet an even easier way to upload photos and video to your sites quickly. By replacing your built-in camera app and using Apple’s in-app emailing, you snap photos continuously and post them live instead of having to wait until the end of an event. With ease and speed at the forefront of this power-tool app, this may just be the app to woo even non-experts.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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