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Building Best-Run Businesses With SAP’s Targeted Analytic Applications (InformationWeek)
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Posted: 10/14/2010
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The demand for domain-specific business insight led SAP to launch ten SAP BusinessObjects analytic applications. The customer-centric, problem solving apps include Sales Analysis for Retail; and Trade Promotion Effectiveness and On-Shelf Availability apps for consumer products firms, whose very names reveal how the development process was led by insight from key constituencies within SAP’s customer and industry bases. "These apps attach the knowledge workers to the action so they can make better decisions and help their company become a best-run business," said SAP co-CEO Bill McDermott. While designed with the SAP core customer segments in mind, the apps do not depend on pre-existing SAP deployments so that they will reach across to non-SAP customers, as well. Backed by Sybase mobile technologies, the apps promise benefits like reports and metrics; rapid deployment and actionable analytic insights. Plans to support the apps with mobile are expected to be fulfilled by the end of 2011.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Chatter Mobile: Saleforce.com’s Answer To Enterprise Collaboration (Intelligent Enterprise)
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Posted: 10/14/2010
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Salesforce.com recently announced Chatter Mobile, a smart-phone application designed to bring CRM-centric, social-networking-style collaboration to Smartphones by the end of 2010. The Web 2.0-styled consumer app lets Saleforce’s Chatter users collaborate with people at work while on-the-go and in real-time. Similar to following Facebook friends and interests, Chatter enables users to subscribe to and "follow" feeds related to their business, as well as keep tabs on what customers and prospects are saying on public networks like Facebook and Twitter. Partners and customers can also "Chatterize" vertical and custom applications through the Force.com development platform. The free service is featured within the company’s cloud-based sales and service applications, which could help a mobile salesperson stay on top of what matters most as they are heading to meet with their clients.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Like This: Google Acquires Like.com (InformationWeek)
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Posted: 09/30/2010
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In an effort to fortify Google’s search and e-commerce capabilities, the mega-search company recently purchased visual search company Like.com. Like.com’s computer vision and machine learning technology allows users to search and conduct visual comparisons for goods as they shop, making it particularly user friendly for mobile devices. Like.com CEO Munjal Shah confirmed the deal, stating, "We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more. We see joining Google as a way to supersize our vision and supercharge our passion." Google’s likely goal in the purchase is to beef up it core search products and image recognition services (Google Goggles), as well as intensify its social capabilities (Jambool and Slide.com) to make search more “social and more deeply integrated with e-commerce.”
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Shazam! How One Company Plans To Change The Advertising Industry (.net)
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Posted: 09/30/2010
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Shazam CEO Andrew Fisher recently sat down with Oliver Lindberg to discuss why the company chose to charge for the popular mobile music discovery app and how the company plans to change the face of advertising as we know it. While Facebook may be the most downloaded iPhone app in the US, Shazam is Europe’s frontrunner. The app, which identifies a piece of recorded music via a mobile’s mic, tallied 50 million users across all platforms in October with the goal to double that number by the end of the year and reach 300 million users by 2015. Users are apparently willing to pay the price: the London-based start-up introduced a paid-for version of its iPhone app – Shazam Encore – with a limited free version offering five tags per month for new users. The service offers unlimited tagging, faster performance and a range of extra features such as music search and geo-location ticketing.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Video Girl Barbie Goes Viral (Promo Magazine)
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Posted: 09/30/2010
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In true Barbie fashion, the social girl charged the virtual social world this July to build the buzz for her latest professional stint: videographer. Mattel tapped into social networks Foursquare and Twitter to launch a campaign that criss-crossed the boundaries of traditional marketing. The campaign celebrated the new Video Girl Barbie with a scavenger hunt that had fans scouring San Francisco, Los Angeles, Chicago and New York to locate Barbie’s real whereabouts. The first follower to find the fashion-forward doll in each city won a Barbie Video Girl doll. “We really embraced social media as a marketing platform a year ago as part of a major campaign in support of Barbie’s 50th anniversary,” says Lauren Dougherty, director of Barbie marketing at Mattel. Barbie currently has 17,600 Twitter followers and about 440,000 likes on Facebook—more than 200,000 of those added since January. Future plans include a promotion that puts the camera in the consumers’ hands with user-generated video, as well as introducing other members of Barbie’s entourage, including Ken, onto the social platforms.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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