 |
|
|
How Big Is Big? The Rise Of The Mobile Advertising Market (Marketing Vox)
|
|
Posted: 12/01/2010
|
|
 |
|
|
eMarketer recently revised its assessment of the mobile ad market, predicting it will grow 79% to over $743 million this year alone – growing to more than $1.1 billion in 2011 and more than $2.5 billion by 2014. Based on these numbers, it’s safe to say mobile has been elevated to mainstream status. The report indicates that SMS is still the largest format, with an estimated tally of $327 million for 2010. Companies like Phizzle and Skycore are further enhancing their service offerings to engage audiences and allow increased functionality to their users, including enabling mobile marketers to run applications such as movie trailers sent with tickets or sports videos sent with tickets. eMarketer predicts that display formats will increase. Apple’s iPhone remains the top choice with 82.7% of marketers, but Android’s 9% increase since last quarter indicates it is quickly gaining traction. Other services new to the market include Opera Software’s Ad Marvel, Sprint’s Sprint ID and Burstly.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
The Wine Connection: iPhone Application Uses Image Recognition (Red Herring)
|
|
Posted: 12/01/2010
|
|
|
|
|
Intent on increasing consumer interaction Snooth, a social site for all things wine, recently unearthed an iPhone application that gives consumers the low down about bottles of wine. All the consumer needs is a picture of the wine label to find out everything from the nearest place to find a bottle to how much it costs. Other details include reviews, similar products, and food pairing suggestions. The high tech app uses software from Canadian startup TinEye, which allows for a coded image on the wine to be taken by a photograph, despite the curved glass of the wine bottle or the mood lighting of the restaurant or winery. With 820,000 searchable wines and links to 11,000 wine merchants around the globe, the gist behind Snooth's image recognition tool is akin to QR codes, which use matrix codes to effectively marry digital and print information, bringing consumers even closer to information about the goods they consume.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
|
|
|
|
Call Me Social: Zingaya Hooks Up Twitter To Telephone (Red Herring)
|
|
Posted: 12/01/2010
|
|
|
|
|
Ever get the feeling that there’s more to a post than ‘tweets’ the eye? For those tweets that deserve a little elaboration, UK-based VoIp startup Zingaya recently unveiled a new social media application that allows Twitter followers to call the tweeter to get the inside scoop. The service, called zin.to elevates Twitter feeds to conversation status. The company also offers a VoIP service that enables voice calls through any computer right from a web page via a microphone. “Zin.to can be a very powerful tool for businesses,” the company explains on its website. "For example, company can send promotional offers to its followers asking them to call within a certain time to get an additional discount or to win a prize.” It's only available in the US currently but will likely expand as the company develops this capability. While call forwarding is eventually based on purchased credits, the first 30 minutes of the call forwarding service is free. Those looking for a more cost-effective solution with unlimited options can simply use their Skype user name.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
The Ultimate Question: To Optimize For Mobile Or Build An Application? (Marketing Vox)
|
|
Posted: 11/11/2010
|
|
|
|
|
A report by Taptu, “The State of the Mobile Touch Web," compares mobile web and applications and reveals upcoming trends business should keep in mind. These days, with so many vendors offering touchscreen devices, it’s not just a matter of optimizing websites or mobile, but determining if the site should also be optimized for nimble navigation and rapid loading pages on mobile touchscreens. While retail and service oriented sites are the most likely to optimize for the mobile touchscreen (20% compared to 3.6%), many consumers are already demanding the technology from the sites they frequent. The report states, "With support for HTML 5 features already being rolled out in these browsers, it's getting easier and easier to create rich touch screen user experiences with the browser without having to create platform-specific apps." Google has integrated mobile browsing into its service offerings. For instance, consumers that conduct searches will now pull up relevant apps accompanying the typical search results that can be downloaded to an iPhone.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
|
|
|
|
Clearasil’s Secrets & Science Of Looking Awesome (B&T)
|
|
Posted: 11/11/2010
|
|
|
|
|
Achieving clear, radiant skin is the ultimate goal from the onset of adolescence into maturity. Now, Reckitt Benckiser’s Clearasil brand has launched a new website to promote its new ‘Secrets & Science of Looking Awesome’ brand positioning. The Website uses an online magazine to offer practical advice based on user generated content and integrates social media into the campaign by prompting users to share links and “iLike” via Facebook. “The 11 - 24 target market for Clearasil is going through life changing landmarks and with the new online platform we’ve designed and developed for them, Clearasil is acknowledging the journey and forming a deeper bond with the brand’s users,” said Tim O’Neill, joint managing director of Reactive, the digital agency that launched the campaign.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Newest
|
M3W Favorites
