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Professional And Personal Identities: Building Brands Into Your Blog (BusinessWeek)
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Posted: 08/05/2010
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Who knew that blogging and business go hand in hand? According to eMarketer, a New York based-research firm, “71 percent of bloggers who post for business [create] greater visibility for their companies.” Blogging gives companies a chance to act more like people and connect with their customers by giving posts a personal touch. Employees looking to promote the companies they work for should formulate branding strategies based on personal missions and values. With permission from company managers to get personal with posts, employees can promote new products, mention awards they’ve won at work, and keep followers updated on projects they’re working on. It’s a win-win situation for everyone involved; companies and employees will be recognized and remembered.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Experience & Interaction
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Fuel Your Facebook Fan Page In 4 Easy Steps (Ecommerce Times)
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Posted: 07/22/2010
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Marketers may successfully be racking up the fan numbers on their Facebook Fan Pages, but they are ultimately failing to establish long-term relationships with customers in the process. Companies shouldn’t lose hope, however, because the code to successfully reaping rewards on Facebook lies in four critical steps. According to an E-Commerce News article, in order to retain customers, marketers need to “1) develop a strategy; 2) create a solid presence; 3) motivate [their] fans to take action; and 4) use Facebook to amplify other campaigns, promotions and marketing activities.” Committing to the management of their Facebook walls after business hours, considering brand contribution cadence, and asking if they are doing what their fans want will also aide companies in amping up their fan totals.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Powerade Dives Deep In YouTube Social Campaign Video
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Posted: 07/08/2010
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In preparation for the FIFA World Cup, Powerade will provide players sports drinks and promote the importance of rehydration through a social media campaign. The campaign is a digital, viewer-interactive video of a never-ending football game on YouTube.com. Using the "Deep Dive" technique, viewers are able to click on a player in the video and "get a glimpse of that player’s psyche, showing them what effect Powerade has on his game", according to executive creative director Juan Morales. Click-through hotspots lead viewers further into players' stories providing a deeper level of meaning to the campaign. Following the digital ad world philosophy to "fish where the fish are", Morales says it makes sense to feature the video on YouTube where the viewers already are.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Tailoring To Customers Both On And Offline (New Media Knowledge)
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Posted: 06/17/2010
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Customers’ purchasing patterns are easily tracked online allowing website display of offers and promotions specific to customers based on their online buying behavior. Even with a unified marketing strategy, the challenge is to maintain consistent customer experiences across online and offline shopping. Monitoring offline shopping experiences can be done with real-time vouchers, coupons, and customer recommendation and review forms. Merging online and offline customer data will allow businesses to successfully retain and cater to their customers anywhere.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Boomers Offer Blooming Profits For The Beauty Industry (Marketing Vox)
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Posted: 06/09/2010
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A Mintel survey provides ample rationale for marketers to target Boomers to get online beauty profits blooming. Mintel cites that 10% of women purchase beauty aids and cosmetics online. Boomers represent one-third of the online population and the female portion of the demographic is expected to surge by 30.9% by 2015. Boomer females spend an average of 13 hours a week online with the following impact reported: 8% purchase products at big-name retail sites; 8% purchase from Wal-Mart.com, 8% purchase from Target.com, 5% patronize drugstore sites like CVS or Walgreens and 8% visit other niche Web retailers. Mintel advises online beauty marketers to infiltrate social networking platforms and incorporate value-added services like virtual makeovers and internet sweepstakes to round out their internet campaigns. The Nielsen Company suggests that loyalty reward programs that offer cash-back savings and other underutilized outlets like Twitter could also have a big impact on profit.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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