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Sweet Tweets for Tasti D-Lite (BrandWeek)
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Posted: 03/04/2010
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Thanks to Tasti D-Lite, tweeting produces sweet results. With the TastiRewards program, customers’ loyalty cards are connected to their Twitter or Foursquare accounts. Each time a card is used, updates for Tasti D-Lite are sent through Twitter or Foursquare and the customer earns a point. Fifty points reward the customer with a free Tasti D-Lite cup or cone. "Clearly you can see if someone has 1,000 followers and visits Tasti D-Lite once a week that message will get out there," said B.J. Emerson, director of information and social technologies at Tasti D-Lite. TastiRewards will start with 10 locations, including Nashville, Tenn., Scottsdale, Ariz., Houston, and Miami and expand to 47 Tasti D-Lite stores nationwide this spring.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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It’s Super Bowl Sunday: “Time to Wear the Pants” (BrandWeek)
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Posted: 02/18/2010
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Watching the Super Bowl and wearing pants went hand in hand on February 7th. During the big game, Dockers presented a 30-second ad to promote its ongoing “Wear the Pants” campaign. The ad portrays childish men, marching and chanting “I Wear No Pants”, who are interrupted with the message “Calling all men, it’s time to wear the pants.” "We’re sending out a humorous call to manhood . . . The campaign celebrates the reemergence of the khaki... as an everyday way for men to convey masculine pride," said Jen Sey,VP of Dockers global marketing. The ad’s incorporation of Shazam mobile technology will allow consumers to use their smartphones for direct interaction with the ad’s content. Downloading the Shazam application and “tagging” the spot will direct consumers to the content page and its various offerings. "We’re on a mission to reinvent khakis and consumers’ relationship to the category, which has been passive in recent years," said Sey.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer
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Apple and Facebook Key Influencers in New Tech Cycle (eWeek)
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Posted: 02/04/2010
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Apple and Facebook have literally changed the face of mobile internet. With mobile internet users projected to double by 2013, it’s easy to see a "mobile Internet cycle" emerging, a new cycle detailed in Morgan Stanley's "The Mobile Internet Report." Cited as the fifth computing cycle in five decades, the report claims this one is faster and bigger with a wider global net than previous cycles. While Apple, Google and Amazon.com lead the pack, the report suggests that the key influencers from previous cycles won’t necessarily be given the keys to this new kingdom. The analyst team, headed by Mary Meeker, attributes the high level of anticipation for mobile users to five of the most promising IP-based products and services: social networking, 3G network adoption, video, Voice over IP and "impressive mobile devices."
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global,
North America,
Asia Pacific
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Silk Drinks Up New Media for YouTube Campaign (Strategy Magazine)
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Posted: 01/06/2010
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Silk Soy Milk is milking a new interactive-rich media campaign to boost public perception about its products. The natural strength of the campaign centers around a newly branded YouTube channel which houses “deep link annotation,” a first for YouTube worldwide. Users stay tuned to the Silk-branded and skinned channel while they play the game, “Bust it or Believe it”. The campaign also takes advantage of a QR code-enabled print buy with Metro commuter newspaper, which gives users the opportunity to believe or bust the facts presented when they activate the embedded codes on their phones. "The whole goal here was to use new and innovative technology to engage the consumer," Robin Hassan, digital director, Starcom Mediavest Group, told MiC.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Consumer
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Canada’s New Wind Mobile Gets Carried Away by Viral Videos (Strategy Magazine)
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Posted: 01/06/2010
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Imagine a toll both charging pedestrians to use a sidewalk. Ridiculous, right? Canada’s newest mobile phone company, Wind Mobile, agrees and uses this example and others to illustrate problems with the country’s wireless service. Found on YouTube and Wind Mobile’s website, the viral videos promote Wind Mobile’s purpose to provide improved services to Canada’s mobile phone users. “These [videos] were done to till the soil," says Chris Robbins, chief commercial officer at Wind Mobile. "Before we launch, we're trying to keep the conversation going about what's wrong with the current market, the current competition and what's happening in wireless.” Come Christmas in 2009, Wind Mobile’s products will hit the market in Toronto and Calgary, with the intent to bridge Canada’s pesky wireless service gaps.
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Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Marketing Communications
Region:
North America
Audience:
Business to Consumer
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