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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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Microsoft Vine: A New Twist on Social Marketing (CNN Money)
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Posted: 06/05/2009
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In an effort to untangle a new path toward social networking prosperity, Microsoft Vine is branching out into unchartered territory: charging subscription fees. Hailed as the 911 for the 21st Century, the new platform will focus on climbing the social networking ladder into the public safety and emergency information arenas by limiting activity to two actions: alerts and reports. Users can customize profiles and bunch their friends and family into groups, creating a virtual safety net to keep informed about events as major as hurricanes or national crises, or as minor as a snow day. The testing phase offers the opportunity to discover how city emergency management agencies across the country might implement this new communication tool. While the basic service will be free, premium services like smartphone access will come with a price tag.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Expanding the Mobile Web (MIT - Massachusetts Institute of Technology)
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Posted: 03/08/2009
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Microchip maker, ARM, has partnered with Adobe to bring more Adobe software capabilities to more mobile phone users. Until now, many videos that run in Adobe Flash Players could not be viewed on cell phones due to software incompatibility. This new partnership is good news for users as well as programmers who will now have the tools necessary to build content that can work across many devices. In addition, Adobe has teamed with mobile phone manufacturers Nokia, Sony Ericsson, Qualcomm and others to standardize Adobe Flash on mobile devices. Adobe is counting on its removal of licensing fees to encourage integration of its Flash Player. Some industry insiders claim the move is a reaction to Microsoft’s comparable Flash Player, Silverlight. Possible. But, if it gets Flash to more mobile users, that’s enough for us.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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