 |
|
|
Stamped And Delivered: Send Gifts And Goods Using E-Mail Addresses (BBC Business News)
|
|
Posted: 11/11/2010
|
|
 |
|
|
In an age where security and privacy top the list of priorities for most, a new method of sending mail is likely to garner attention. In order to acquire goods through sites like eBay, individuals are required to provide their physical address to a stranger. Now, there are several companies offering services that depend on e-mail addresses alone to deliver the goods. While most of the companies are primarily U.S.-based, gift-giving site Parcel Genie delivers across 40 countries. To send packages, all the sender needs is a username from Twitter, Facebook or LinkedIn. Going beyond gift-giving, the U.K.’s Send Social enables users to send and receive any type of package with a special label only partner delivery companies are capable of reading. "The only piece of information you see is the information you already know - that might be a Facebook name, a Twitter id or e-mail address," says Jonathan Grubin, head of Send Social. One such partner, Bybox, operates a network of locker boxes around the UK, and deliver box-to-box, rather than door-to-door.
|
|
Industry:
Retail & Products
Topic:
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
North America,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Social Sampling: The Campbell Brand Joins Facebook (BrandWeek)
|
|
Posted: 08/19/2010
|
|
|
|
|
In an effort to grow sales of its healthy beverages and baked snacks, Campbell Soup Co. has launched a Facebook campaign to promote its new V8 V-Fusion + Tea line via social sampling. Each week through September 30, the Camden, N.J.-based maker of Chunky and Select Harvest soups will give away 1,000 free samples. Another Campbell brand, Pepperidge Farm, also launched a page to promote its new strawberry flavored Milano cookies, gaining nearly 9,000 fans in the month since its launch. Taking a cue from other big name brands – like Ford and P&G's Gillette – Campbell is incorporating more social media marketing into its overall marketing plan to drive consumption. The strategy to connect with consumers online seems to be working: In the first 24 hours, all 1,000 samples of V8 V-Fusion + Tea were gone, Campbell rep Juli Mandel Sloves said.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Social Media Becomes Key Tactic For Strategy Execution (Forbes)
|
|
Posted: 09/02/2010
|
|
|
|
|
Scores of consumers are using social media to connect, express and impact the world around them, and savvy marketers are tapping its power, too, with nearly 80% implementing the medium to bring their customers to the table rather than talk at them from the proverbial soapbox. While much of the literature highlights how companies can implement social media outside of their organizations, there is significant room to use social media as an inside strategy tool, too. Bad communication can freeze any organizational idea, especially if employees feel ostracized from the process. What better way to get the entire organization on board with a branding initiative or new program than using social media as a strategy to help organizations better talk with, rather than talk at their employees. The tool will not only help companies build and execute better strategies but build stronger employee cultures in the process.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business
|
|
|
|
Silk Drinks Up New Media for YouTube Campaign (Strategy Magazine)
|
|
Posted: 01/06/2010
|
|
|
|
|
Silk Soy Milk is milking a new interactive-rich media campaign to boost public perception about its products. The natural strength of the campaign centers around a newly branded YouTube channel which houses “deep link annotation,” a first for YouTube worldwide. Users stay tuned to the Silk-branded and skinned channel while they play the game, “Bust it or Believe it”. The campaign also takes advantage of a QR code-enabled print buy with Metro commuter newspaper, which gives users the opportunity to believe or bust the facts presented when they activate the embedded codes on their phones. "The whole goal here was to use new and innovative technology to engage the consumer," Robin Hassan, digital director, Starcom Mediavest Group, told MiC.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Consumer
|
|
|
|
Shoutlet: One-Stop-Shop For Social Media Management (Ecommerce Times)
|
|
Posted: 12/16/2010
|
|
|
|
|
Shoutlet’s social media management application now features CRM functionality. The app is designed to let customers monitor and manage multiple accounts and brands with additional functionality that eases the process for companies to post and monitor responses to content. Given the number of users that use social media to complain about a service or product, or get help, one of the app’s most powerful features is its collaboration component. One such collaboration feature includes the ability to tag a prospect or commenter and then forwarded it internally for someone within the organization to take care of. "Let's say a company has several customers talking about or complaining about a certain issue," President and COO Aaron Everson said. "Shoutlet can tag all of those commenters and send them to someone for follow-up or assistance." The company intends to enhance functionality even further by increasing its reach to mass influencers and adding a mobile component.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Title (Z-A)
|
M3W Favorites
