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Clearasil’s Secrets & Science Of Looking Awesome (B&T)
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Posted: 11/11/2010
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Achieving clear, radiant skin is the ultimate goal from the onset of adolescence into maturity. Now, Reckitt Benckiser’s Clearasil brand has launched a new website to promote its new ‘Secrets & Science of Looking Awesome’ brand positioning. The Website uses an online magazine to offer practical advice based on user generated content and integrates social media into the campaign by prompting users to share links and “iLike” via Facebook. “The 11 - 24 target market for Clearasil is going through life changing landmarks and with the new online platform we’ve designed and developed for them, Clearasil is acknowledging the journey and forming a deeper bond with the brand’s users,” said Tim O’Neill, joint managing director of Reactive, the digital agency that launched the campaign.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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Filtering The Noise: Discovery Personalizes The Online Experience (Tech News World)
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Posted: 11/11/2010
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The internet abounds with buzzwords. Now, there’s new buzz about “discovery,” the real-time aggregation and personalization of content as it is applied to an online experience. Take Amazon for example, an online retailer that makes purchasing recommendations based on your past buying behavior and others that match your browsing and purchasing habits. True discovery, however, elevates this concept to the next level: It will tie together what you have liked, purchased, viewed, discussed, and browsed, into a real-time aggregator that provides recommendations on any category of your choosing. For discovery to be completely revolutionary, it must have both an online and mobile interface. From websites like Yelp to smartphone applications like mobile GPS, several discovery platforms are in the works, including Ping, a music discovery engine launched by Steve Jobs in September.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Group Buying Sites: Strength In Numbers? (Knowledge@Wharton)
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Posted: 10/27/2010
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Harnessing group buying power, e-commerce sites like Taggle, SnapDeal, MyDala, Koovs, Deals and You, and Grabbon are just a few of the group buying websites continuing to pop-up in India. With the middle-class population on the upsurge in India, there is plenty of growth opportunity for e-commerce in a developing market. "Group buying in India as a business development and customer acquisition strategy makes an enormous amount of sense," suggests Eric K. Clemons, professor of operations and information management and management at Wharton. Typical deals include retail services like restaurants, spas and salons, and weekend getaways. "The retail market in India is estimated to be close to US$500 billion, of which 17-18% is services. Even if we can take 0.5% or 1% of that market online, that is a sizeable market," notes Kunal Bahl CEO of SnapDeal parent firm Jasper Infotech. The e-commerce sites are also trying to integrate social networking into the group buying experience.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Asia Pacific
Audience:
Business to Consumer,
Peer Groups & Communities
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Motricity Delivers User-Preferred Content On-the-Go (CIO Magazine)
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Posted: 10/27/2010
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Motricity recently launched mCore MobileCast, a service that allows wireless carriers and large companies to define content based on their smartphone users’ preferences. Requiring "zero touch" by the users, the cloud-based service takes a user’s location and prior usage into account before delivering audio, video, text and HTML5 content streamlined to the user’s preferences. For instance, a mobile user purchases tickets to a rock concert via a mobile device. Enter mCore MobileCast: The service ingests the concert data in combination with GPS data to disseminate auxillary information to the user, such as the concert's opening act, parking locations and even places to eat nearby. "All that information is in separate places today, but we aggregate it all up," said Jim Ryan, Motricity’s chief strategy and marketing officer. The company provides mobile infrastructure services to "hundreds of enterprises" and 10 major wireless carries, including the top four in the U.S., Ryan said.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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InterContinental Hotels Group Offers Hospitality With A Technical Twist (InformationWeek)
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Posted: 10/14/2010
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It’s easy to chalk IHG's, InterContinental Hotels Group, ubiquitous success up to one thing: customer loyalty. Tom Conophy, IHG's CIO, said the company’s core focus is on making customers "the center of our universe," and customer loyalty is vital to growth in the hospitality industry. The ever-growing hotel group, which owns seven hotel chains, including Crowne Plaza, Holiday Inn, and InterContinental Hotels, keeps its guest doors swinging by making business intelligence one of their core competencies. 200 million guest profiles currently occupy the company’s 25 TB database, with detailed information on 43 million loyalty plan members. The company currently receives 30 million availability requests per day, supported by its own proprietary search technology, the Bottom-Up Optimum Search Strategy(BOSS). "Search is the killer app for us," Conophy says, and with IHG’s iPhone app as the industry’s most downloaded, adding mobility is another success factor with a concept the group has named “Virtually Me.”
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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