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Building Best-Run Businesses With SAP’s Targeted Analytic Applications (InformationWeek)
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Posted: 10/14/2010
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The demand for domain-specific business insight led SAP to launch ten SAP BusinessObjects analytic applications. The customer-centric, problem solving apps include Sales Analysis for Retail; and Trade Promotion Effectiveness and On-Shelf Availability apps for consumer products firms, whose very names reveal how the development process was led by insight from key constituencies within SAP’s customer and industry bases. "These apps attach the knowledge workers to the action so they can make better decisions and help their company become a best-run business," said SAP co-CEO Bill McDermott. While designed with the SAP core customer segments in mind, the apps do not depend on pre-existing SAP deployments so that they will reach across to non-SAP customers, as well. Backed by Sybase mobile technologies, the apps promise benefits like reports and metrics; rapid deployment and actionable analytic insights. Plans to support the apps with mobile are expected to be fulfilled by the end of 2011.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Combining Brick With Clicks Proves Profitable Among Retailers (Internet Evolution)
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Posted: 10/14/2010
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Bricks-plus-clicks is an emergent marketing strategy that combines online sales with storefront initiatives to boost sales. National brands including Gap and Nordstrom are using the tactic with success. For instance, Gap recently launched a “Universality” initiative in both Canada and the UK for consumers to simultaneously shop Gap, Old Navy and Banana Republic merchandise in a “three-in-one” online store. The universality platform brings brands together online with global navigation and a universal shopping cart while the “bricks” includes new fulfillment centers to save shoppers the expense and hassle of import duties and fees and delays at customs. Showing solid sales improvements, Nordstrom is 11 months in to a fluid inventory plan that uses the Internet to connect its traditional-store inventory to its online sales site to make sure that merchandise is never overlooked on store shelves. The company’s new website also incorporates popular social media features.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction
Region:
Global,
North America,
Europe
Audience:
Business to Consumer
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Shazam! How One Company Plans To Change The Advertising Industry (.net)
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Posted: 09/30/2010
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Shazam CEO Andrew Fisher recently sat down with Oliver Lindberg to discuss why the company chose to charge for the popular mobile music discovery app and how the company plans to change the face of advertising as we know it. While Facebook may be the most downloaded iPhone app in the US, Shazam is Europe’s frontrunner. The app, which identifies a piece of recorded music via a mobile’s mic, tallied 50 million users across all platforms in October with the goal to double that number by the end of the year and reach 300 million users by 2015. Users are apparently willing to pay the price: the London-based start-up introduced a paid-for version of its iPhone app – Shazam Encore – with a limited free version offering five tags per month for new users. The service offers unlimited tagging, faster performance and a range of extra features such as music search and geo-location ticketing.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Top Tips To Evaluate Online Ad Value (Internet Evolution)
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Posted: 09/30/2010
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When it comes to online adverstising, what is the best way to sift through the massive amounts of quantitative information available (impressions, clicks, repeat visits, context, etc.) to determine if a campaign has made any qualitative progress? According to one author, the best way is to follow six simple steps to gain measurable success: (1) Return on Investment (ROI) which, in essence, measures what you get vs. what you give; (2) Branding/awareness, which focuses on cultivating loyalty from existing clients vs. attracting new ones; (3) Positioning/SOV (share of voice), which focuses on edging out the competition; (4) CTR (click-through rate), although this dominant metric is slightly giving way to Engagement, it remains the best way to measure a campaign’s success; (5) Engagement, which is evidence that “the user did something more meaningful than clicking,” such as leaving a comment or playing a game; and (6) “Learning,” which means paying attention to all the different variables that could eventually play a role in future campaigns.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Video Girl Barbie Goes Viral (Promo Magazine)
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Posted: 09/30/2010
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In true Barbie fashion, the social girl charged the virtual social world this July to build the buzz for her latest professional stint: videographer. Mattel tapped into social networks Foursquare and Twitter to launch a campaign that criss-crossed the boundaries of traditional marketing. The campaign celebrated the new Video Girl Barbie with a scavenger hunt that had fans scouring San Francisco, Los Angeles, Chicago and New York to locate Barbie’s real whereabouts. The first follower to find the fashion-forward doll in each city won a Barbie Video Girl doll. “We really embraced social media as a marketing platform a year ago as part of a major campaign in support of Barbie’s 50th anniversary,” says Lauren Dougherty, director of Barbie marketing at Mattel. Barbie currently has 17,600 Twitter followers and about 440,000 likes on Facebook—more than 200,000 of those added since January. Future plans include a promotion that puts the camera in the consumers’ hands with user-generated video, as well as introducing other members of Barbie’s entourage, including Ken, onto the social platforms.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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