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Intel Amps Up, Launching New AppUp Center (Dr. Dobbs)
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Posted: 02/18/2010
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Intel is joining the software application (app) trend with the release of its beta version app, the Intel AppUp center. Meant for netbook computer use, these apps can be purchased or downloaded for free. Apps run the gamut from topics like education, entertainment and health to social networking, games and more. According to Renee James, corporate vice president and general manager of Intel Software and Services Group, "The Intel AppUp SM center offers netbook users quick and easy access to applications specifically tailored to their mobile lifestyle.” Windows and Moblin, the first operating systems to target Intel Atom processor-powered netbook computers, will receive the first applications. Intel’s partners Acer, Asus, Dell and Samsung are also planning app startups. Intel and its partners expect the eventual expansion of stores to include applications for handheld consumer electronic (CE) devices, smartphones, consumer electronics, TVs, and other devices.
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Industry:
Retail & Products,
Telecommunications
Topic:
E-Commerce
Region:
Global
Audience:
Business to Consumer
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Market Intelligence the Smartphone Way (CRM Daily)
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Posted: 02/04/2010
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Context-aware software tries to connect the real world with the vast stores of information about places in a virtual world: the Internet. The technology channels the knowledge amassed to provide useful tools to the smartphone user. Consumers gain more control over their buying experiences and save time when they purchase from vendors who have critical insight into their shopping habits. The software’s diverse industry applications include retail, business management, hospitality, and food and beverage. Research firm Gartner projects the market for this technology will grow to $12 billion by 2012, with Google standing in prime position to address and profit from the new wave of demand. Other companies that stand to benefit are Nokia, Cisco Systems, Avaya, large telcos like China Telecom or potentially even social networks such as Facebook, Gartner says.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Apple and Facebook Key Influencers in New Tech Cycle (eWeek)
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Posted: 02/04/2010
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Apple and Facebook have literally changed the face of mobile internet. With mobile internet users projected to double by 2013, it’s easy to see a "mobile Internet cycle" emerging, a new cycle detailed in Morgan Stanley's "The Mobile Internet Report." Cited as the fifth computing cycle in five decades, the report claims this one is faster and bigger with a wider global net than previous cycles. While Apple, Google and Amazon.com lead the pack, the report suggests that the key influencers from previous cycles won’t necessarily be given the keys to this new kingdom. The analyst team, headed by Mary Meeker, attributes the high level of anticipation for mobile users to five of the most promising IP-based products and services: social networking, 3G network adoption, video, Voice over IP and "impressive mobile devices."
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global,
North America,
Asia Pacific
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Canada’s New Wind Mobile Gets Carried Away by Viral Videos (Strategy Magazine)
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Posted: 01/06/2010
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Imagine a toll both charging pedestrians to use a sidewalk. Ridiculous, right? Canada’s newest mobile phone company, Wind Mobile, agrees and uses this example and others to illustrate problems with the country’s wireless service. Found on YouTube and Wind Mobile’s website, the viral videos promote Wind Mobile’s purpose to provide improved services to Canada’s mobile phone users. “These [videos] were done to till the soil," says Chris Robbins, chief commercial officer at Wind Mobile. "Before we launch, we're trying to keep the conversation going about what's wrong with the current market, the current competition and what's happening in wireless.” Come Christmas in 2009, Wind Mobile’s products will hit the market in Toronto and Calgary, with the intent to bridge Canada’s pesky wireless service gaps.
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Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Marketing Communications
Region:
North America
Audience:
Business to Consumer
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U.S. Hispanics Prime Target for Internet and Mobile Advertisers (Marketing Vox)
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Posted: 01/06/2010
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The Hispanic online demographic is growing more than twice as fast as the overall national online population. Add to the equation that 88% of Hispanics consume content from their mobile phones, and the environment grows even riper for advertisers to target a population just shy of 50 million. Mobile initiatives from Yahoo include mobile search, US and global news in Spanish, and email and social networking connections, among others while those via internet from Orange Advertising Network include site-specific placements, customized branded entertainment, and direct-response campaigns. Mobile advertisers including HBO, Harley-Davidson, Rite Aid, Arby's and Cheetos have sent opt-in offers and ads to Hispanic users through HipCricket's Hispanic Mobile Marketing Network, which projects that Hispanic buying power will exceed $1 trillion in the next year.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
North America,
South-Central America
Audience:
Business to Business,
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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