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China: Redefining the Innovation Landscape (Knowledge@Wharton)
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Posted: 07/18/2009
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Innovation is the golden key to gaining competitive advantage. China is redefining the innovation landscape with its large, adaptable population; affinity for improvisation and reverse engineering; and mature industrial clusters poised to lead the supply chain. The country goes beyond low-cost labor to provide colossal development opportunities for large multinational corporations (MNCs) looking to maximize dollars spent in developing markets. "The culture is very, very good at devising quick and often effective solutions to problems," Marshall Meyer, a Wharton management professor said. The country’s ability to improvise effectively will undoubtedly seal a golden fate in the global economy.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Technology Implementation
Region:
Asia Pacific
Audience:
Business to Business
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Chinese Company Premier’s World’s First Phone to Run Windows XP (Info World)
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Posted: 07/18/2009
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Chinese company In Technology recently unveiled the first-ever mobile device capable of running Windows XP. A cool hybrid of mobile phone and pint-sized computer, the device can wake Windows from standby mode to receive calls and text messages and support Wi-Fi, optional WiMax, GPS and next-generation mobile. Other key features include a customized chip from Advanced Micro Devices, pull-out Qwerty board, 120GB hard disk, and a 4.8 inch LCD touchscreen. Battery life averages seven hours while larger batteries can power the device for up to 12 hours. Product release within the Chinese market is scheduled for mid-September with international release slated a bit further down the road.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
Asia Pacific
Audience:
Business to Consumer
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Clearasil’s Secrets & Science Of Looking Awesome (B&T)
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Posted: 11/11/2010
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Achieving clear, radiant skin is the ultimate goal from the onset of adolescence into maturity. Now, Reckitt Benckiser’s Clearasil brand has launched a new website to promote its new ‘Secrets & Science of Looking Awesome’ brand positioning. The Website uses an online magazine to offer practical advice based on user generated content and integrates social media into the campaign by prompting users to share links and “iLike” via Facebook. “The 11 - 24 target market for Clearasil is going through life changing landmarks and with the new online platform we’ve designed and developed for them, Clearasil is acknowledging the journey and forming a deeper bond with the brand’s users,” said Tim O’Neill, joint managing director of Reactive, the digital agency that launched the campaign.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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Closing the Sale: SeeWhy Helps Businesses Put Abandonment Issues to Rest (Intelligent Enterprise)
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Posted: 07/03/2009
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You’re spending huge chunks of money to drive traffic to your site, you’re bound to close the sale, right? Not necessarily. Businesses today are finding a significant number of visitors abandon their shopping carts before completing their purchases. SeeWhy helps retailers put their cart abandonment issues to rest with the launch of their new software, Abandonment Tracker. The free service is designed to entice customers into upgrading to Abandonment Tracker Pro, a paid service that will be released in a few weeks. While the price for Abandonment Tracker Pro has not yet been disclosed, the advanced software promises to improve sales conversion rates and reduce abandoned shopping carts. SeeWhy will help retailers lure potential customers back to close the deal rather than having sales evaporating before their very eyes.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Club Med Latest Hotel to “Check In” with its Own Social Network (ClickZ)
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Posted: 06/19/2009
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Travelers now have the chance to ‘check in’ to Club Med’s new social network long after checking out from an exotic Club Med vacation. After testing its viability on Facebook, the luxury brand recently launched its own social network, Club Med Insiders, offering guests the opportunity to share experiences long past the last Mai Tai. Since its April launch, the site is exceeding its platform goals to encourage bookings, pass along expert travel advice, and create a loyal community of Club Med vacationers. In a down economy, the French-based company has already seen a nearly 2 percent jump between first quarter revenues in 2009 and the first quarter of 2008.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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