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Pulling Klout: Website Helps Users Measure Their Social Influence (CNN Money)
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Posted: 08/19/2010
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Users can now discover their social “Klout” by numerical rank by inputting their Twitter name into Klout.com. The San Francisco-based social media start-up is shoring up its position to become the online standard for measuring social impact by partnering with Virgin America to offer a hand-picked group of “influencers” a free flight from San Francisco or Los Angeles to Virgin America's newest destination, Toronto. Here’s how the new type of marketing campaigns (implemented by brands like Starbucks and Cover Girl) work: (1) Users accept product offers; (2) In return, Klout requests for disclosure of the freebie; (3) Klout measures some two dozen variables, including the number of times their comments are retweeted, the size of their Twitter audience, and the influence of those followers, to come up with a numerical value and ranking on a 0-to-100 scale.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Text-Happy In 2G:GupShup Offers Simple Texting Service To Millions (Forbes)
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Posted: 08/19/2010
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With 1.8 billion global Web users and 4.6 billion mobile phone subscribers, including multiple SIM cardholders, the reach of social media is hard to ignore. Beerud Sheth, cofounder of Webaroo, gets the message loud and clear. Text messaging via basic handset and SMS opens up a path to reach an overwhelming market of hundreds of millions, particularly in India and other parts of Asia. UK’s Portio Research expects the $100 billion market of simple texting to grow by 20% by 2014. Taking text messaging social through a service called SMS GupShup, Sheth aims to enlarge the social scope of interaction from one to one to one to many, or even many to many. Much of GupShup’s (Hindi for "chitchat") revenue comes from a feature that allows users, called publishers, to send messages to users signed up for a group. Another feature targets smaller groups for more personal communication. GupShup makes ideal sense for mass consumer products – Webaroo suggests that as many as 150 brand advertisers like Pepsico and 10,000 smaller-size enterprises like Mumbai Traffic Police are using the platform.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Marketing Communications,
Technology Implementation
Region:
Asia Pacific
Audience:
Business to Consumer,
Peer Groups & Communities
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Following The Trends: Internet Levels Playing Field For Small Businesses (BtoB Online)
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Posted: 08/05/2010
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Thanks to the Internet, small companies having difficulty competing with large companies for customers are in luck. Despite the fact that search query results are crowded, small business owners can take steps to maximize their online presence via search and social media by following a few simple tips. For instance, by updating business listings or creating new ones for companies and choosing social media networks wisely, marketers can integrate the increasingly important localization of their product or company. Becoming “vertical” is also key, since doing so means companies participate in many social sites, as is getting one-to-one with customers by paying specific attention to exactly what products they prefer.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Experience & Interaction
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Professional And Personal Identities: Building Brands Into Your Blog (BusinessWeek)
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Posted: 08/05/2010
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Who knew that blogging and business go hand in hand? According to eMarketer, a New York based-research firm, “71 percent of bloggers who post for business [create] greater visibility for their companies.” Blogging gives companies a chance to act more like people and connect with their customers by giving posts a personal touch. Employees looking to promote the companies they work for should formulate branding strategies based on personal missions and values. With permission from company managers to get personal with posts, employees can promote new products, mention awards they’ve won at work, and keep followers updated on projects they’re working on. It’s a win-win situation for everyone involved; companies and employees will be recognized and remembered.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Experience & Interaction
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Fuel Your Facebook Fan Page In 4 Easy Steps (Ecommerce Times)
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Posted: 07/22/2010
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Marketers may successfully be racking up the fan numbers on their Facebook Fan Pages, but they are ultimately failing to establish long-term relationships with customers in the process. Companies shouldn’t lose hope, however, because the code to successfully reaping rewards on Facebook lies in four critical steps. According to an E-Commerce News article, in order to retain customers, marketers need to “1) develop a strategy; 2) create a solid presence; 3) motivate [their] fans to take action; and 4) use Facebook to amplify other campaigns, promotions and marketing activities.” Committing to the management of their Facebook walls after business hours, considering brand contribution cadence, and asking if they are doing what their fans want will also aide companies in amping up their fan totals.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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