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EZ-Lube Plugs Into Mobile Campaign to Tune-Up Loyalty Program (PromoMagazine)
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Posted: 09/25/2009
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Oil Change specialists EZ-Lube took customer care and loyalty to new heights last spring with a mobile campaign to boost its customer base. With more than 80 stores, the Southern California auto lube chain partnered with mobile marketing and loyalty experts SmartReply to launch a campaign targeted at existing loyalty customers and others who opted in to receive special messaging. 500,000 text messages touting car-care value offers were sent over a six-week period. In addition to boosting its database by 1,700 opt-ins for future promotions and fortifying the company’s competitive advantage, the campaign also garnered a 5% redemption rate among general responders and 15% among the existing loyalty club members at a cost of less than $6 per opt-in.
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Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer
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Blazing the Broadband Trail Along the East Coast (Internet Retailer)
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Posted: 08/27/2009
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Akamai Technologies Inc.’s “State of the Internet Report” revealed that U.S. broadband adoption is on the rise, with East coast states tallying the most broadband Internet connections for the first quarter of 2009. Eastern states garnered eight of the top ten slots, topped by Delaware, where 62% of households have high-speed broadband web access, a 6.7% year over-year increase. Based on results from data collected from Akamai’s global server network, the study examined countries and U.S. states that averaged over 1,000 unique monthly IP addresses. The report also states that one-fifth of global internet connections operate at speeds greater than 5 Mbps, up significantly from the previous year. “The implication… is that Internet retailers can continue to add more rich media content to their site... to bring buyers and keep them on the site longer,” says David Belson, editor of the report.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer
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Surging Ahead: Companies Unveil New Cellular WiFi (Internet Evolution)
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Posted: 07/03/2009
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With WiFi spreading like wildfire, cellular companies can no longer ignore the technology without ignoring consumer demand for higher speeds, better coverage and performance, and low- or no-cost access. As consumers also begin to expect computer-like functionality from their cellphones, carriers like AT&T, Comcast, Qwest, Cablevision, and even Verizon, the biggest WiFi hold-out, are embracing WiFi as an important part of their strategic business plans. Recently, Qwest launched free WiFi to both consumer and enterprise customers, while T-Mobile introduced a low-cost WiFi business phone service. Consequently, Verizon will offer free service to DSL and FiOS customers as early as this summer.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global,
North America
Audience:
Business to Business,
Business to Consumer
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Connecting with a Hispanic Market (BusinessWeek)
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Posted: 06/05/2009
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The Hispanic population is the fastest growing segment in the United States, meaning some marketers are missing more than 40 million new customers. Savvy companies like Procter and Gamble, Verizon and General Mills are funneling more marketing dollars into the Hispanic market, a segment proven to purchase products and services from brands advertised on TV. "Hispanic consumers appreciate when you speak to them in their own language," says Edward Gold, advertising director at State Farm Insurance. The approach is paying huge dividends for companies like General Mills, which has seen double-digit sales gains. Taking product integration to the next level, Telemundo and Vidal Partnerships (Client include Home Depot, Kraft Foods and Wendy’s) have formed a strategic alliance to promote an online contest in which viewers will choose the ending for one of the networks telenovelas.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
North America,
South-Central America
Audience:
Business to Consumer
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Microsoft Vine: A New Twist on Social Marketing (CNN Money)
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Posted: 06/05/2009
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In an effort to untangle a new path toward social networking prosperity, Microsoft Vine is branching out into unchartered territory: charging subscription fees. Hailed as the 911 for the 21st Century, the new platform will focus on climbing the social networking ladder into the public safety and emergency information arenas by limiting activity to two actions: alerts and reports. Users can customize profiles and bunch their friends and family into groups, creating a virtual safety net to keep informed about events as major as hurricanes or national crises, or as minor as a snow day. The testing phase offers the opportunity to discover how city emergency management agencies across the country might implement this new communication tool. While the basic service will be free, premium services like smartphone access will come with a price tag.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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