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Giving Voice to Smartphones’ Other Applications (Marketing Vox)
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Posted: 01/06/2010
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The advent of smartphones has virtually made it obsolete to use mobile phones solely as phones. Current consumer uses of smartphones are exploding for non-voice communications like connecting to the internet, emailing and text messaging. Mobile Market View recently revealed a growing class of "heavy users" of non-voice communications. One example MarketingCharts wrote about was the percentage of users making more than 10 mobile internet accesses per week. The percentage continues to rise and currently represents more than one-fifth of all mobile users. This rise blows the door open for mobile advertising based on the exponential increase of commerical searches, particularly for local products. "Between waves one and three of Mobile Market View, consumers have basically doubled their use of the mobile platform for non-voice communications," said Rick Ducey, chief strategy officer, BIA/Kelsey.
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Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Business Intelligence,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Business
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Watch Out iPhone – Dell’s Android Mini 3 Smartphone is Coming to China (Tech News World)
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Posted: 12/17/2009
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Dell is well-known for its PCs, but smartphones? That’s right. Dell’s answer to the iPhone, the new Android Mini 3, hits the global market in both China and Brazil in December with help from companies like China Mobile and Brazil’s Claro. Facing competition from a crowd of Android smartphones already on the market, Dell’s decision to focus its Mini 3’s release outside of the U.S. could prove to be a smart move. According to Gartner’s predictions, “[the Mini 3] could take the No. 2 spot in global marketshare by 2012, overtaking the iPhone.” Foreign consumers base purchasing decisions more on the brand’s name, which could position Dell to be first to market in China and Brazil. The technological goodies included in the Mini 3 are yet to be revealed. For now, consumers will have to wait until the smartphone is released.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Technology Implementation
Region:
Asia Pacific,
South-Central America
Audience:
Business to Consumer
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Developers Welcome Apple’s In-App Purchases with Open Arms (Info World)
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Posted: 12/03/2009
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Apple’s change to allow in-application purchasing for free IPhone apps comes as good news for application developers. Developers can say goodbye to the days when in-app purchasing was only available in apps that cost money. Apple’s newly-enabled in-app purchase feature for free iPhone apps allows developers to include the option to upgrade to the premium level and fulfill transactions within the free applications themselves. The new feature means the Apple App Store won't be flooded with similar versions of the same application and it could also help prevent software piracy, according to Apple. It also relieves redundancy for developers by eliminating the need to create teaser versions of paid applications. The pricing model will remain the same, with Apple fulfilling backend billing and taking a percentage of the in-app purchase price.
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Industry:
Telecommunications
Topic:
E-Commerce,
Experience & Interaction
Region:
Global
Audience:
Business to Consumer
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New AT&T Applications Target Enterprise (Info World)
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Posted: 12/03/2009
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AT&T, the nation’s 2nd largest wireless carrier, launched new hosted applications for BlackBerry and Windows Mobile targeting the merchandising and hospitality industries: AT&T MEAP: Merchandising for the Consumer Goods Industry and AT&T MEAP: Maintenance and Repair for Hospitality. Built on its Mobile Enterprise Applications Platform, the vendor is leading the trend of offering new apps that encourage enterprises to entrench smartphone usage in their daily operations. The merchandising app allows product distributors to submit delivery data in real-time for better tracking, smarter stocking and faster billing. The hospitality app allows hotel maintenance crews to access and update work orders and service requests, report incidents and receive alerts, resulting in quicker response times and more workflow.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Legally Broadband: Finland Declares High-Speed Internet Access a Legal Right (CNN)
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Posted: 11/19/2009
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Finland recently declared broadband Internet access a legal right. While it is a view shared by the United Nations, Finland is the first country to actually make it legally required for telecommunication providers to supply connection speeds of at least 1 megabit per second for all 5.2 million Finnish citizens by July 2010. The mandate is an intermediary step to reach Finland’s real goal of reaching speeds 100 times faster–100mbps–by 2015. "We think it's something you cannot live without in modern society,” said Laura Vilkkonen, the legislative counselor for the Ministry of Transport and Communications. While the majority of the Finnish population (95%) is currently wired, the new law aims to stretch the Web to internet deprived rural areas.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Technology Implementation
Region:
Europe
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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