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The Domino Effect: Popular Pizza Company Taps Into Social Marketing (ClickZ)
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Posted: 09/16/2010
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On the heels of a 61 percent increase in online sales in the UK and Ireland from the same period last year, Domino's is singing the praises of Facebook and Foursquare promotions. The global pizza chain credits growth in web-based sales (jumping from 26 to 33 percent this year) to its social media marketing tactics – which include cultivating a strong presence online with both a global Facebook page and individual local pages, as well as securing 531 Twitter followers and launching Foursquare’s geo-location service. "We've had nearly 10,000 check-ins since it launched from around 3,500 unique visitors," Georgina Wald, spokesperson for the London-based division, said. The company has also enjoyed recent growth in sales by turning their attention to search marketing.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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The Divide Among Us: The Classism in Social Networking (CNN)
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Posted: 11/19/2009
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A recent study by market research firm Nielsen Claritas Research points to a class divide online. The study finds that Facebook draws a more affluent crowd than MySpace, with nearly 23 percent of
Facebook users earning $100,000+ a year compared to 16 percent of MySpace users. Twitter and
LinkedIn draw an even more affluent crowd. 38 percent of LinkedIn users pull in $100,000+ per year. Ethnographer danah boyd witnessed a class divide emerge among American teens' use of social networks in a 2006 study. She uncovered a migration from MySpace to Facebook predominantly composed of the educated and the upper-class. Technology writer and blogger Sarah Perez says that people have a tendency to connect with similar people online as they do offline. Jason Kaufman, a Harvard research science fellow, says that with Facebook "The playing field is a lot more level in that you can find yourself having a wall-to-wall exchange with just an acquaintance. If you pick up the unlikely friend, not of your race or income bracket, the network may [help you]establish a more active friendship than if you met them in real life."
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction
Region:
Global,
North America
Audience:
Peer Groups & Communities
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Text-Happy In 2G:GupShup Offers Simple Texting Service To Millions (Forbes)
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Posted: 08/19/2010
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With 1.8 billion global Web users and 4.6 billion mobile phone subscribers, including multiple SIM cardholders, the reach of social media is hard to ignore. Beerud Sheth, cofounder of Webaroo, gets the message loud and clear. Text messaging via basic handset and SMS opens up a path to reach an overwhelming market of hundreds of millions, particularly in India and other parts of Asia. UK’s Portio Research expects the $100 billion market of simple texting to grow by 20% by 2014. Taking text messaging social through a service called SMS GupShup, Sheth aims to enlarge the social scope of interaction from one to one to one to many, or even many to many. Much of GupShup’s (Hindi for "chitchat") revenue comes from a feature that allows users, called publishers, to send messages to users signed up for a group. Another feature targets smaller groups for more personal communication. GupShup makes ideal sense for mass consumer products – Webaroo suggests that as many as 150 brand advertisers like Pepsico and 10,000 smaller-size enterprises like Mumbai Traffic Police are using the platform.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Marketing Communications,
Technology Implementation
Region:
Asia Pacific
Audience:
Business to Consumer,
Peer Groups & Communities
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Tapping Into Customer Life Cycle Via Emails (BtoB Online)
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Posted: 03/04/2010
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Experian Marketing Services’ “The Remarketing Report” recently reported significant findings regarding the efficacy marketers experience when they send targeted emails to their customers based on where they are at in the sales cycle. From responding to new customer sign ups to bringing them back from the brink of abandoning their shopping carts, marketers that send emails when a targeted event occurs expereince as much as double the open rates and quadruple the click-through rates when compared to other email campaigns. Such campaigns not only influence consumer purchasing habits through cross-sells and up-sells, they also help build customer loyalty. The report clearly demonstrates that, when handled with care, marketers benefit from building campaigns around your visitors’ and customers’ life cycle events.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Tailoring To Customers Both On And Offline (New Media Knowledge)
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Posted: 06/17/2010
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Customers’ purchasing patterns are easily tracked online allowing website display of offers and promotions specific to customers based on their online buying behavior. Even with a unified marketing strategy, the challenge is to maintain consistent customer experiences across online and offline shopping. Monitoring offline shopping experiences can be done with real-time vouchers, coupons, and customer recommendation and review forms. Merging online and offline customer data will allow businesses to successfully retain and cater to their customers anywhere.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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