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Fuel Your Facebook Fan Page In 4 Easy Steps (Ecommerce Times)
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Posted: 07/22/2010
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Marketers may successfully be racking up the fan numbers on their Facebook Fan Pages, but they are ultimately failing to establish long-term relationships with customers in the process. Companies shouldn’t lose hope, however, because the code to successfully reaping rewards on Facebook lies in four critical steps. According to an E-Commerce News article, in order to retain customers, marketers need to “1) develop a strategy; 2) create a solid presence; 3) motivate [their] fans to take action; and 4) use Facebook to amplify other campaigns, promotions and marketing activities.” Committing to the management of their Facebook walls after business hours, considering brand contribution cadence, and asking if they are doing what their fans want will also aide companies in amping up their fan totals.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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The Good, The Bad And The Ugly: Crowdsourcing Provides Answers For Online Marketers (Marketing Vox)
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Posted: 07/22/2010
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For marketers looking for solutions to a plethora of problems, crowdsourcing could be the answer. Marketers gain key insight while spending minimal dollars to survey the expertise of entire online communities. Still, crowdsourcing is not without limitations. Primarily, crowdsourcing is dogged by knowing how to separate the great ideas from the bad ones. To illustrate, Jez Frampton, CEO of Interbrand, tells of a creative director who tried crowdsourcing for a campaign and within 48 hours received hundreds of ideas, leaving him with the even bigger problem of how to sift through the crowd’s offerings. (via Forbes). Marketers should not be deterred, as crowdsourcing has a number of advantages, including web usability testing sites like UserTesting.com and Feedback Army, where companies post questions about their websites and testers choose which questions to answer.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Get The Most Out Of User Experience On Your Website (New Media Knowledge)
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Posted: 07/22/2010
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Are you aware of what users really experience on your website? Monitoring your website performance has hit a new level of complexity since Rich Internet Applications (RIAs) are more frequently being incorporated into Web pages. Knowing how your browser interacts with RIAs is crucial to discovering how fast your Web page renders. To get an accurate result, use a real browser. Why is this important? Browser emulators are far less sophisticated at interacting with Web pages than real browsers and only real browsers can accurately track information in various situations. Real browsers also accurately capture client time – when actual page element execution is taking place. Ultimately, using a real browser with RIAs lets you know that your end-user is getting the best experience possible on your Web page.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Powerade Dives Deep In YouTube Social Campaign Video
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Posted: 07/08/2010
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In preparation for the FIFA World Cup, Powerade will provide players sports drinks and promote the importance of rehydration through a social media campaign. The campaign is a digital, viewer-interactive video of a never-ending football game on YouTube.com. Using the "Deep Dive" technique, viewers are able to click on a player in the video and "get a glimpse of that player’s psyche, showing them what effect Powerade has on his game", according to executive creative director Juan Morales. Click-through hotspots lead viewers further into players' stories providing a deeper level of meaning to the campaign. Following the digital ad world philosophy to "fish where the fish are", Morales says it makes sense to feature the video on YouTube where the viewers already are.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Procter & Gamble Seeks E-Commerce Innovation (Internet Retailer)
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Posted: 07/08/2010
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Consumer favorites manufactured by Procter & Gamble are now even more available. P&G’s new retail web site offers 52 products (with more coming) for consumer purchase, including Tide detergent, Oral-B toothbrushes, and Gillette razors. Though P&G made $76.7 billion in sales in 2009, increasing those sales is not the Web site’s main goal. According to the manufacturer, the site will provide a “living learning lab for developing e-commerce innovation.” Data gathered about P&G’s online consumers will provide a better understanding of various shopping behaviors and preferences. “As big and influential as Procter & Gamble is, there is no doubt this is a sign of a broad trend with consumer goods manufacturers,” says Jim Okamura, senior partner with consulting firm J.C. Williams Group.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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