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Nokia’s “Design By Community”: Hope For Next-Gen Smartphone? (Mobile Magazine)
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Posted: 05/13/2010
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Former king of the mobile technology hill, Nokia, recently unveiled “Design by Community”, a project intended to tap into the psyche of the techie community and recapture the keys to the kingdom. Nokia’s plan of attack is to use its new website to solicit consumer feedback regarding characteristics smartphone users would most like to see in the next generation of smartphones. Nokia amassed thousands of votes about design parameters in the first round of voting. Future
reconnaissance rounds will seek information about characteristics, including: shape, materials, connectivity, video and features like camera. The voting system will reject configuration ideas that are too out-of-the-box or not creative enough. Nokia does not have plans to bring the winning creation to market. They will, however, incorporate them into a design concept.
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Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Business Intelligence,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Filling The Gap With Enterprise-Wide Business Intelligence (CIO Magazine)
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Posted: 04/29/2010
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With multiple clothing brands to manage, including Old Navy, Banana Republic, The Gap and online retailer Piper-Lime, senior vice president of IT for The Gap, Michael Jones understands what it takes to operate a successful business intelligence project. Jones recommends that organizations adopt a single enterprise-wide data warehouse rather than operating separate data marts for each individual project. With one single system, Gap managers can mine data and reports across all of its brands and 3,100 globally dispersed stores. "Our challenge is to try to provide information across an entire enterprise," Jones said. With ten years of experience in enterprise-wide BI, the company has aligned data from all of its units into one data warehouse which allows it to answer a total of 96 questions, significantly more than if it operated single silos. While the cost of setting up a comprehensive data warehouse is higher, Jones claims the added flexibility is well worth the extra cost.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Technology Implementation
Region:
Global
Audience:
Business to Business
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Tapping Into Customer Life Cycle Via Emails (BtoB Online)
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Posted: 03/04/2010
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Experian Marketing Services’ “The Remarketing Report” recently reported significant findings regarding the efficacy marketers experience when they send targeted emails to their customers based on where they are at in the sales cycle. From responding to new customer sign ups to bringing them back from the brink of abandoning their shopping carts, marketers that send emails when a targeted event occurs expereince as much as double the open rates and quadruple the click-through rates when compared to other email campaigns. Such campaigns not only influence consumer purchasing habits through cross-sells and up-sells, they also help build customer loyalty. The report clearly demonstrates that, when handled with care, marketers benefit from building campaigns around your visitors’ and customers’ life cycle events.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Shop Online with Time Inc’s StyleFeeder (Internet Retailer)
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Posted: 02/18/2010
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Time Inc. has announced its acquisition of StyleFeeder.com, a social shopping site. The acquisition is aimed at increasing Time Inc.’s revenue from referring consumers to online retailers, Fran Hauser, who oversees digital strategy for a group of Time Inc. magazines including InStyle and People, tells Internet Retailer. StyleFeeder offers over 14 million products from well-known retailers including Target and Macy’s and provides a customized shopping experience using a shopper’s location, shopping history, and various filters like product price, brand, color, and attributes. Hauser says, “If you look at apparel and accessories, that market is a $26 billion market. We feel that shopping is really an extension to what InStyle does.” While StyleFeeder will improve InStyle’s current shopping engine, Hauser intends to feature StyleFeeder’s use throughout InStyle’s web site, in addition to other Time Inc. magazines.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Market Intelligence the Smartphone Way (CRM Daily)
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Posted: 02/04/2010
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Context-aware software tries to connect the real world with the vast stores of information about places in a virtual world: the Internet. The technology channels the knowledge amassed to provide useful tools to the smartphone user. Consumers gain more control over their buying experiences and save time when they purchase from vendors who have critical insight into their shopping habits. The software’s diverse industry applications include retail, business management, hospitality, and food and beverage. Research firm Gartner projects the market for this technology will grow to $12 billion by 2012, with Google standing in prime position to address and profit from the new wave of demand. Other companies that stand to benefit are Nokia, Cisco Systems, Avaya, large telcos like China Telecom or potentially even social networks such as Facebook, Gartner says.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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