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New Online Business Show Opens Up the Boardroom to “Everybody’s Business” (CRM Daily)
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Posted: 07/31/2009
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Microsoft is opening up the boardroom with an innovative new online show featuring Jack Welch, the former CEO of General Electric, and his wife, Suzy to promote emerging new products and services. An extension of Microsoft’s business-to-business marketing platform and mission, the duo, who also write a weekly BusinessWeek column, will help companies like Hertz car rental company take on crucial business decisions and discover “people-ready solutions” to meet whatever business challenges are on the horizon. Co-created by reality show producer Reveille Productions (credits include the Biggest Loser) and ad agency JWT, “It's Everybody's Business” is available at http://EverybodysBusiness.msn.com. The Web site also featuring out-takes, behind-the-scenes footage and in-depth information about the issues and products discussed.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business
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Bridging the Gap: JavaFX for Mobile Devices (Info World)
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Posted: 07/18/2009
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With more than 2.6 billion mobile phones deployed with Java worldwide, Sun Microsystems is heralding the JavaFX extension as a bridge from desktop to mobile device to television. "JavaFX Mobile delivers rich, expressive user experiences and we know that this is what our customers require these days," Sun’s vice president of marketing Eric Klein said recently at the JavaOne conference in San Francisco. Improvements to the new 1.2 release of JavaFX Mobile include optimized performance, a user interface library, and localization. Future plans include building the JavaFX technology into “smartbook” devices that boast Internet access and GPS capabilities on small, hand-held devices.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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China: Redefining the Innovation Landscape (Knowledge@Wharton)
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Posted: 07/18/2009
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Innovation is the golden key to gaining competitive advantage. China is redefining the innovation landscape with its large, adaptable population; affinity for improvisation and reverse engineering; and mature industrial clusters poised to lead the supply chain. The country goes beyond low-cost labor to provide colossal development opportunities for large multinational corporations (MNCs) looking to maximize dollars spent in developing markets. "The culture is very, very good at devising quick and often effective solutions to problems," Marshall Meyer, a Wharton management professor said. The country’s ability to improvise effectively will undoubtedly seal a golden fate in the global economy.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Technology Implementation
Region:
Asia Pacific
Audience:
Business to Business
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Club Med Latest Hotel to “Check In” with its Own Social Network (ClickZ)
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Posted: 06/19/2009
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Travelers now have the chance to ‘check in’ to Club Med’s new social network long after checking out from an exotic Club Med vacation. After testing its viability on Facebook, the luxury brand recently launched its own social network, Club Med Insiders, offering guests the opportunity to share experiences long past the last Mai Tai. Since its April launch, the site is exceeding its platform goals to encourage bookings, pass along expert travel advice, and create a loyal community of Club Med vacationers. In a down economy, the French-based company has already seen a nearly 2 percent jump between first quarter revenues in 2009 and the first quarter of 2008.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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Giant Hydrophobic Duck Peddles Oasis Brand in Japan (New Media Age)
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Posted: 06/19/2009
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Seeking to captivate a young, hip audience, the Coca-Cola-owned Oasis brand is flooding the Japanese market with a giant rubber duck harboring a distinct aversion to water. The multi-channel marketing strategy has plans to deluge the market with internet, television, strategic media relationships and billboard advertising in its continuation of the brand’s “For people who don’t like water” campaign. Literally upstream without a paddle... or water, for that matter, this is one duck that is sure to generate a marketing splash in the wave of competition for alternatives to water.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
Asia Pacific
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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