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Alcatel-Lucent Takes the Plunge Into Mobile Advertising (Information Week)
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Posted: 07/18/2009
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Redefining the drive-by, Alcatel-Lucent recently announced plans to launch a product allowing cellular carriers to reach millions of mobile customers with location-relevant advertisements. Partnering with mobile ad company 1020 Placecast, the technology will
help mobile operators determine the location of the customer with accuracy within a few meters. The new advertising vehicle, dubbed proximity marketing, is poised to reach sales of $10 billion by 2013. So don’t be too surprised if soon it’s more than your taste
buds beckoning you into the nearest Starbucks for a cup of joe and coffee cake.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Hooked on Location: Skyhook Plug-In Delivers with Pin-Point Accuracy (Information Week)
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Posted: 07/03/2009
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Building on the recent wave of location-centric applications, three leading Web applications–MapQuest, Flickr, and WeatherBug–are using Skyhook Wireless’s Loki plug-in to determine the precise location of any Wi-Fi enabled device that permits it. With a database featuring more than 100 million Wi-Fi access points, Skyhook triangulates signals from GPS and cell phone towers to deliver precise locations. The app can be seamlessly added to any Web site with a few simple lines of JavaScript. Companies utilizing the technology include Glympse, T-Mobile and Apple’s iPhone App Store. For example, T-Mobile G1 phone users can now download free software from Glympse that enables them to establish local links with other phones to track users' changing locations with pin-point accuracy.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Closing the Sale: SeeWhy Helps Businesses Put Abandonment Issues to Rest (Intelligent Enterprise)
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Posted: 07/03/2009
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You’re spending huge chunks of money to drive traffic to your site, you’re bound to close the sale, right? Not necessarily. Businesses today are finding a significant number of visitors abandon their shopping carts before completing their purchases. SeeWhy helps retailers put their cart abandonment issues to rest with the launch of their new software, Abandonment Tracker. The free service is designed to entice customers into upgrading to Abandonment Tracker Pro, a paid service that will be released in a few weeks. While the price for Abandonment Tracker Pro has not yet been disclosed, the advanced software promises to improve sales conversion rates and reduce abandoned shopping carts. SeeWhy will help retailers lure potential customers back to close the deal rather than having sales evaporating before their very eyes.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Finding Common Ground: Insights on Engineering and Design (BusinessWeek)
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Posted: 06/05/2009
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Microsoft Research Principal Scientist Bill Buxton is calling for engineers and user-experience designers to find some common ground. Faced with ongoing questions from well-intentioned engineers regarding design, Buxton acknowledges the answers are more complicated than becoming a designer themselves or simply learning to “do” design as many engineers suggest. First, Buxton counsels that professional competence equal to the task must be added to your team. While the UX and engineering tasks certainly go hand-in-hand, expert proficiency is difficult to come by for each discipline, making it often impossible to jump seamlessly between the two. Buxton advises a four-layered approach: Design awareness, Design literacy, Design thinking, and Design practice to achieve results and solutions worthy of your customers.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Microsoft Vine: A New Twist on Social Marketing (CNN Money)
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Posted: 06/05/2009
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In an effort to untangle a new path toward social networking prosperity, Microsoft Vine is branching out into unchartered territory: charging subscription fees. Hailed as the 911 for the 21st Century, the new platform will focus on climbing the social networking ladder into the public safety and emergency information arenas by limiting activity to two actions: alerts and reports. Users can customize profiles and bunch their friends and family into groups, creating a virtual safety net to keep informed about events as major as hurricanes or national crises, or as minor as a snow day. The testing phase offers the opportunity to discover how city emergency management agencies across the country might implement this new communication tool. While the basic service will be free, premium services like smartphone access will come with a price tag.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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