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Google’s Real-Time, User-Driven Display Ads (Ecommerce Times)
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Posted: 01/21/2010
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Google is paving the way toward revolutionizing online display advertising. The search engine leader’s acquisition of startup Teracent promises to significantly boost Google’s display ad prowess by tapping into machine-learning algorithms able to produce and personalize the ads in real-time. The user-driven ads can be optimized based on influencers like location, time, language, Web-specific content and past performance of similar ads. Proving that what’s good for Google is good for online display advertising in general, the new technology combats the somewhat antiquated, inflexible packaging of display ads and makes them more dynamic and customizable. Giovanni Calabro, vice president of user experience at Siteworx, told the E-Commerce Times, "Instead of merely selling a package, Google can offer a product based on an understanding of who is coming onto a site.”
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Great Expectations-Delivering Web Site Performance to Even the Most Discriminating Connoisseur (Internet Retailer)
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Posted: 08/15/2009
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Don’t expect to elude the connoisseurs’ expert judgement when it comes to your own web site’s performance-especially during the holiday rush. Dotcom-Monitor’s suite of externally hosted network and I.T. monitoring services helps companies like K&L Wine Merchants combat the annual holiday ambush. The wine merchant uses a robust e-commerce navigation system to enable shoppers to sort through the massive inventory of specialty and rare wine selections by variety, country, sub-region, price range, critics’ scores and special designations. No. 356 in the Internet Retailer Top 500 Guide, K&L relies on critical services like uptime verification, multi-page transaction monitoring and site performance monitoring to deliver an enjoyable and hassle-free experience to please even the most discriminating shopper.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Hooked on Location: Skyhook Plug-In Delivers with Pin-Point Accuracy (Information Week)
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Posted: 07/03/2009
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Building on the recent wave of location-centric applications, three leading Web applications–MapQuest, Flickr, and WeatherBug–are using Skyhook Wireless’s Loki plug-in to determine the precise location of any Wi-Fi enabled device that permits it. With a database featuring more than 100 million Wi-Fi access points, Skyhook triangulates signals from GPS and cell phone towers to deliver precise locations. The app can be seamlessly added to any Web site with a few simple lines of JavaScript. Companies utilizing the technology include Glympse, T-Mobile and Apple’s iPhone App Store. For example, T-Mobile G1 phone users can now download free software from Glympse that enables them to establish local links with other phones to track users' changing locations with pin-point accuracy.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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How Big Is Big? The Rise Of The Mobile Advertising Market (Marketing Vox)
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Posted: 12/01/2010
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eMarketer recently revised its assessment of the mobile ad market, predicting it will grow 79% to over $743 million this year alone – growing to more than $1.1 billion in 2011 and more than $2.5 billion by 2014. Based on these numbers, it’s safe to say mobile has been elevated to mainstream status. The report indicates that SMS is still the largest format, with an estimated tally of $327 million for 2010. Companies like Phizzle and Skycore are further enhancing their service offerings to engage audiences and allow increased functionality to their users, including enabling mobile marketers to run applications such as movie trailers sent with tickets or sports videos sent with tickets. eMarketer predicts that display formats will increase. Apple’s iPhone remains the top choice with 82.7% of marketers, but Android’s 9% increase since last quarter indicates it is quickly gaining traction. Other services new to the market include Opera Software’s Ad Marvel, Sprint’s Sprint ID and Burstly.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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HP Closes the BI Gap with Informatica (Intelligent Enterprise)
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Posted: 11/08/2009
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HP recently advanced its partnership with Informatica to round out its business intelligence portfolio by offering a host of new “solution bundles,” including: HP Neoview, HP Master Data Management Services and HP Information Quality Management Services, all with Informatica Data Integration Platform. Informatica upped the ante of its own services portfolio with its recent acquisition of complex event processing (CEP) vendor Agent Logic to isolate events and patterns of events within high-volume, fast-moving data. Shipping, e-commerce, utility and IT are among CEP’s real-time applications, and HP will likely combine the new technology with Informatica's identity resolution capabilities to drive even more e-commerce applications like as real-time rewards, cross-selling and up-selling.
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Industry:
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Business
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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