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Kitty Crowdsourcing? New Service Helps Businesses Collect And Rank Innovative Ideas (Fast Company)
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Posted: 09/02/2010
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When Princeton sociology professor Matthew Salganik came across KittenWars.com, he knew he found a valuable model for his own crowdsourcing website, All Our Ideas, which merges sociology and computer science techniques to enable organizations to collect ideas and rank them more effectively. A virtual idea factory, the service allows users to launch their own question and answer websites. If neither answer presented is acceptable to visitors, they can simply add their new ideas to the mix. Those new ideas then get filtered into the voting pool. Salganik explains, “If you ask for suggestions, especially online, you may get thousands of ideas that can take weeks to sort through. On the other hand, if you use a survey with preset questions and answers, you can get lots of data but few new ideas." The service is already gaining traction with organizations like Princeton’s class of 2008 student government, which used the tool to pinpoint the most pressing issues on undergrads minds.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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InterContinental Hotels Group Offers Hospitality With A Technical Twist (InformationWeek)
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Posted: 10/14/2010
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It’s easy to chalk IHG's, InterContinental Hotels Group, ubiquitous success up to one thing: customer loyalty. Tom Conophy, IHG's CIO, said the company’s core focus is on making customers "the center of our universe," and customer loyalty is vital to growth in the hospitality industry. The ever-growing hotel group, which owns seven hotel chains, including Crowne Plaza, Holiday Inn, and InterContinental Hotels, keeps its guest doors swinging by making business intelligence one of their core competencies. 200 million guest profiles currently occupy the company’s 25 TB database, with detailed information on 43 million loyalty plan members. The company currently receives 30 million availability requests per day, supported by its own proprietary search technology, the Bottom-Up Optimum Search Strategy(BOSS). "Search is the killer app for us," Conophy says, and with IHG’s iPhone app as the industry’s most downloaded, adding mobility is another success factor with a concept the group has named “Virtually Me.”
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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If At First You Don’t Succeed: Give It Another Go (Ecommerce Times)
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Posted: 05/27/2010
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A new Google feature is giving advertisers another go at customers they may have baited, but didn’t fully hook with a purchase. Tested in beta last year, the “remarketing” feature is now available throughout the Google Content Network (GCN), including on YouTube. Although remarketing is not a novel idea, it does help marketers limber up their campaigns. The feature can be tied into search campaigns, leveraged with targeted messages across different Web pages or run simultaneously with other remarketing campaigns. Here’s how it works: companies drive traffic to their Web site via search ads and then retarget those same customers with customized ads as they browse other sites across the GCN. Remarketing is an often underutilized yet successful tactic – only 31 percent of marketers surveyed by Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) have tried it yet 53.1 percent of those enjoyed great success with it.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
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How Big Is Big? The Rise Of The Mobile Advertising Market (Marketing Vox)
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Posted: 12/01/2010
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eMarketer recently revised its assessment of the mobile ad market, predicting it will grow 79% to over $743 million this year alone – growing to more than $1.1 billion in 2011 and more than $2.5 billion by 2014. Based on these numbers, it’s safe to say mobile has been elevated to mainstream status. The report indicates that SMS is still the largest format, with an estimated tally of $327 million for 2010. Companies like Phizzle and Skycore are further enhancing their service offerings to engage audiences and allow increased functionality to their users, including enabling mobile marketers to run applications such as movie trailers sent with tickets or sports videos sent with tickets. eMarketer predicts that display formats will increase. Apple’s iPhone remains the top choice with 82.7% of marketers, but Android’s 9% increase since last quarter indicates it is quickly gaining traction. Other services new to the market include Opera Software’s Ad Marvel, Sprint’s Sprint ID and Burstly.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Hooked on Location: Skyhook Plug-In Delivers with Pin-Point Accuracy (Information Week)
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Posted: 07/03/2009
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Building on the recent wave of location-centric applications, three leading Web applications–MapQuest, Flickr, and WeatherBug–are using Skyhook Wireless’s Loki plug-in to determine the precise location of any Wi-Fi enabled device that permits it. With a database featuring more than 100 million Wi-Fi access points, Skyhook triangulates signals from GPS and cell phone towers to deliver precise locations. The app can be seamlessly added to any Web site with a few simple lines of JavaScript. Companies utilizing the technology include Glympse, T-Mobile and Apple’s iPhone App Store. For example, T-Mobile G1 phone users can now download free software from Glympse that enables them to establish local links with other phones to track users' changing locations with pin-point accuracy.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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