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Buying Power: Facebook and Twitter Boost Online Sales (CRM Daily)
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Posted: 01/21/2010
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Taking “social shopping” to the next level, ComScore Inc. revealed that social media sites like Facebook and Twitter impacted 28% of buying decisions during the 2009 holiday season. ComScore Chairman and co-founder Gian Fulgoni said, "We are getting our first real glimpse at the impact social media will play on commerce as we enter the next decade." Retailers like J.C. Penney Co. and Eastman Kodak Co. leveraged the extended social reach enjoyed by Facebook and Twitter to entice bargain shoppers mining for deals. More and more, shoppers are tracking special deals from their favorite brands via social networking sites, reportedly 7% on Facebook and 5% on Twitter.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Giving Voice to Smartphones’ Other Applications (Marketing Vox)
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Posted: 01/06/2010
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The advent of smartphones has virtually made it obsolete to use mobile phones solely as phones. Current consumer uses of smartphones are exploding for non-voice communications like connecting to the internet, emailing and text messaging. Mobile Market View recently revealed a growing class of "heavy users" of non-voice communications. One example MarketingCharts wrote about was the percentage of users making more than 10 mobile internet accesses per week. The percentage continues to rise and currently represents more than one-fifth of all mobile users. This rise blows the door open for mobile advertising based on the exponential increase of commerical searches, particularly for local products. "Between waves one and three of Mobile Market View, consumers have basically doubled their use of the mobile platform for non-voice communications," said Rick Ducey, chief strategy officer, BIA/Kelsey.
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Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Business Intelligence,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Business
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Developers Welcome Apple’s In-App Purchases with Open Arms (Info World)
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Posted: 12/03/2009
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Apple’s change to allow in-application purchasing for free IPhone apps comes as good news for application developers. Developers can say goodbye to the days when in-app purchasing was only available in apps that cost money. Apple’s newly-enabled in-app purchase feature for free iPhone apps allows developers to include the option to upgrade to the premium level and fulfill transactions within the free applications themselves. The new feature means the Apple App Store won't be flooded with similar versions of the same application and it could also help prevent software piracy, according to Apple. It also relieves redundancy for developers by eliminating the need to create teaser versions of paid applications. The pricing model will remain the same, with Apple fulfilling backend billing and taking a percentage of the in-app purchase price.
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Industry:
Telecommunications
Topic:
E-Commerce,
Experience & Interaction
Region:
Global
Audience:
Business to Consumer
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Jruby is a Gem for Gilt.com (CNET News)
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Posted: 12/03/2009
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In a conversation with the Gilt Groupe’s CTO and co-founder Michael Bryzek, Software, Interrupted’s Dave Rosenberg unearths how Jruby powers the luxury shopping site. JRuby’s ability to seamlessly integrate and leverage mature libraries entices Java developers seeking additional productive frameworks to turn to the high-performance platform. Because Gilt.com deals with spikes in traffic when new items are released and items surge in popularity, the IT infrastructure must have the capability to scale and burst in order to meet customer demands. The company is gearing up to deploy Ruby on Rails 3.0, which offers great performance, scalability and the ability to write and expose elegant APIs written in the Ruby language.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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BI, Best-of-Breed Web Tactics Broaden Scope for Consumer Goods Companies (InformationWeek)
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Posted: 11/08/2009
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An InformationWeek 500 survey shows that consumer goods companies like Herbalife and E&J Gallo Winery are banking on business intelligence to control cost and boost Internet and mobile sales channels. The study reports that as many as 68% of consumer goods companies plan to make BI readily accessible to employees, compared to 37% for all InformationWeek 500 respondents. Gallo, the largest family-owned winery in the world, optimizes its product packaging, pricing, and channel strategies with SOA architecture, SaaS, and its BI repository. 32% of respondents consider improving Web operations critical to boosting their business globally compared to 26% from other groups. Herbalife, a company that dominates domestically, only attributes 10-15% of their global business to internet sales.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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