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Opening the Line of Communication with Feedback-Form Analytics (Electronic Commerce Guide)
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Posted: 02/04/2010
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We’ve all heard of shopping cart abandonment. Until now, companies have had no way of knowing if this so-called digital window shopper’s syndrome was due to Web glitches or other, more personal, reasons. Kampyle is changing that by offering on-demand feedback-form analytics so companies can improve their turnover rates by learning more about their customers. The customizable forms promote open communication between customer and company by directly asking customers relevant questions to reveal why they chose not follow through with their purchases. The software also features “smart pop-ups” that can be personalized to appear when the visitor clicks off the site. Easy to implement, companies can have the service converting clicks into sales in as little as five minutes.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business
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Google’s Real-Time, User-Driven Display Ads (Ecommerce Times)
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Posted: 01/21/2010
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Google is paving the way toward revolutionizing online display advertising. The search engine leader’s acquisition of startup Teracent promises to significantly boost Google’s display ad prowess by tapping into machine-learning algorithms able to produce and personalize the ads in real-time. The user-driven ads can be optimized based on influencers like location, time, language, Web-specific content and past performance of similar ads. Proving that what’s good for Google is good for online display advertising in general, the new technology combats the somewhat antiquated, inflexible packaging of display ads and makes them more dynamic and customizable. Giovanni Calabro, vice president of user experience at Siteworx, told the E-Commerce Times, "Instead of merely selling a package, Google can offer a product based on an understanding of who is coming onto a site.”
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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On-Demand Software Adds Flexibility to Direct Digital Marketers (Ecommerce Times)
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Posted: 01/21/2010
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The robustness of Software-as-a-Service (SaaS) products positions them to effectively tackle emerging trends in direct digital marketing. The secret to their success? They share the same “it” factor ideals that often boost the best new businesses to the top of the rung: they are cost-effective, easy to implement and inherently scalable. On-demand products must seamlessly integrate between the three primary channels of direct digital marketing–email, mobile and Web–meaning developers must create software that is simultaneously heightened in usability and simple to implement. The bottom line is that the functionality and flexibility of SaaS and universal profile management systems enhance direct digital marketers’ own flexibility and success in their drive to leverage customer information and boost sales.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Silk Drinks Up New Media for YouTube Campaign (Strategy Magazine)
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Posted: 01/06/2010
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Silk Soy Milk is milking a new interactive-rich media campaign to boost public perception about its products. The natural strength of the campaign centers around a newly branded YouTube channel which houses “deep link annotation,” a first for YouTube worldwide. Users stay tuned to the Silk-branded and skinned channel while they play the game, “Bust it or Believe it”. The campaign also takes advantage of a QR code-enabled print buy with Metro commuter newspaper, which gives users the opportunity to believe or bust the facts presented when they activate the embedded codes on their phones. "The whole goal here was to use new and innovative technology to engage the consumer," Robin Hassan, digital director, Starcom Mediavest Group, told MiC.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Consumer
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The Name Game: The Web Becomes Truly Worldwide (BBC Business News)
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Posted: 12/17/2009
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Until now, Web addresses for other countries have only been written using the English language. Thanks to internet regulator Internet Corporation for Assigned Names and Numbers (Icann), the Web just became more accessible by allowing countries to request new internationalized domain names in their own languages, including non-latin languages and scripts like Chinese. "The IDN [International Domain Names] program will encompass close to one hundred thousand characters, opening up the internet to billions of potential users around the globe," said Peter Dengate Thrush, chairman of Icann. Approved in June 2008 and expected to go live in 2010, the months in between were dedicated to working out kinks in the translation system.
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Industry:
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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