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Global Spending on Mobile Advertising to Rise Exponentially by 2013 (Marketing Vox)
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Posted: 11/08/2009
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New data from Gartner predicts that global spending on mobile ads will rise 74%, reaching $913.5M this year, escalating to more than $13B by 2013. The report claims that location-based targeting and bigger gains in GPS technology, along with wide adoption of smartphones, 3G network data plans and downloadable applications will incite the growth as early as 2010. Parks Associates reports that advertising revenues in the US and Canada will grow from $208M in 2009 to $1.5B by 2013, with smartphone sales accounting for 45.5% of all mobile phone sales that year. JiWire reports a 79% increase in the use of mobile devices at public Wi-Fi hotspots in North America in the first half of 2009, and while research from MRI shows early consumer disapproval with mobile ads, 20% of that same audience would like to watch live TV via their cellphones.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
North America,
Asia Pacific,
Europe
Audience:
Business to Consumer
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Transforming Innovation: New Technology. New Speed. New Price. New Customers. (Massachusetts Institute of Technology)
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Posted: 10/08/2009
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Technology continues to transform the face of innovation at breakneck speed. Where it used to take major moxie, manpower and minutes to launch comprehensive testing campaigns, the newfound ability to incorporate new Web features faster and immediately measure consumer response means companies can now achieve rapid fire results for next to nothing cost. The result? Innovation–the lifeblood of growth–is not only more efficient and cheaper, it also more accurately pinpoints behavior to identify exactly what consumers want. Sophisticated tracking systems enable businesses–from web-based companies to retailers–to exploit new information technology to conduct testing and collect meaningful consumer data to ultimately capture even more consumer spending.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Playing it Safe: Conservative Web Site Design (Fast Company)
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Posted: 10/08/2009
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There is one critical factor to Web site design that cannot be ignored: the reader rules. Designing Web sites with a conservative approach first addresses readers’ expectations, with just the perfect dose of panache to make your site sizzle. The conservative rule of thumb? Organize your information in a way that flows effectively. Fast moving elements like flash should take center stage while slower moving elements like columns and news bites should flank the outer rails. Smashing Magazine sampled 50 top Web sites to pinpoint the definition of 'readability' and establish some basic guidelines for effective type layout, including font type, font size and link styling. So the next time you try to equate "conservative" with "boring" consider this: sometimes slow and steady really does win the race.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction
Region:
Global
Audience:
Business to Business
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Where Only the Strong Survive: Market Testing on the Social Scene (Chief Marketer)
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Posted: 09/25/2009
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Given the ongoing technology explosion, it’s no surprise that consumers’ collective (and opinionated) voice is growing louder and marketers’ ears bigger, or at least more attune to what they’re hearing via the social web. Tapping in to social networks allows marketers to listen to what consumers are saying to not only drive, but refine market testing and distill the ideas that most deeply resonate with their audiences. Marketers must harness the power of social media by immediately engaging as many consumers as they can from the start. By the time ideas and messaging run through various tiers of sub-panels, what’s left is a virtual survival-of-the-fittest where only the strongest ideas survive and “smartness” is ruled only by the human imagination.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Breaking Through the Barriers to Adopting Social Media in Email Marketing (New Media Knowledge)
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Posted: 09/11/2009
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A recent survey by email experts StrongMail cited that 62 percent of firms plan to increase social media spending while 66 percent plan to integrate social media into their email marketing campaigns. NMK sat down with Paul Bates, managing director of StrongMail, to get an insider’s
perspective for breaking through the barriers to effectively engage social media. Find out where your customers are hanging out online and observe their behavior there; engage competitive analysis across the social spectrum to find out where your competitors are lurking and determine whether they are or are not enjoying success. The conversation with Bates is packed
with stats, insights and tips for marketers to engage customers in meaningful conversation and begin to integrate social media into an email marketing strategy with enormous ROI on their marketing dollars.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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