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Powerade Dives Deep In YouTube Social Campaign Video
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Posted: 07/08/2010
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In preparation for the FIFA World Cup, Powerade will provide players sports drinks and promote the importance of rehydration through a social media campaign. The campaign is a digital, viewer-interactive video of a never-ending football game on YouTube.com. Using the "Deep Dive" technique, viewers are able to click on a player in the video and "get a glimpse of that player’s psyche, showing them what effect Powerade has on his game", according to executive creative director Juan Morales. Click-through hotspots lead viewers further into players' stories providing a deeper level of meaning to the campaign. Following the digital ad world philosophy to "fish where the fish are", Morales says it makes sense to feature the video on YouTube where the viewers already are.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Procter & Gamble Seeks E-Commerce Innovation (Internet Retailer)
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Posted: 07/08/2010
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Consumer favorites manufactured by Procter & Gamble are now even more available. P&G’s new retail web site offers 52 products (with more coming) for consumer purchase, including Tide detergent, Oral-B toothbrushes, and Gillette razors. Though P&G made $76.7 billion in sales in 2009, increasing those sales is not the Web site’s main goal. According to the manufacturer, the site will provide a “living learning lab for developing e-commerce innovation.” Data gathered about P&G’s online consumers will provide a better understanding of various shopping behaviors and preferences. “As big and influential as Procter & Gamble is, there is no doubt this is a sign of a broad trend with consumer goods manufacturers,” says Jim Okamura, senior partner with consulting firm J.C. Williams Group.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Consumer
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In Online Advertising, Search Ads Are Where The Money’s At (Internet Retailer)
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Posted: 07/08/2010
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In the world of online advertising, there is no doubt that mobile ads are hot. So hot, in fact, that according to IDC analyst Karsten Weide, “the IDC projects U.S. spending on mobile advertising will grow 97% this year, to $433 million from $220 million last year, following growth of 47% in 2009 over 2008.” Despite this statistic, paid search will become central in online advertising in the coming years. Weide says “search ads may be less sexy than mobile online ads, but it’s where cash registers will ring most loudly in the coming years” but she also strongly urges marketers to become acquainted with mobile advertising.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
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The Winning Combination: Tracking Preference and Behavioral Data To Improve Email Campaigns (BtoB Online)
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Posted: 06/17/2010
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Want to increase your business through more successful email campaigns? All it takes is an effort to track customer behavioral data, which will make you better aware of your customer’s needs. Asking yourself if links are being clicked on, if emails are being opened, forwarded, or sent to the junk mail folder is beneficial. Monitoring your website to find out which customers are viewing your Web site and adding various links to your emails to track what customers are looking for will help you better understand their wants and needs. Collecting and analyzing your customer data will put you on the right track to increasing the success of your business.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Encouraging Online Consumers To Trade Caution For Confidence (Practical eCommerce)
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Posted: 06/17/2010
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Cautious “digital window shopping” may be a thing of the past thanks to a revelation by McAfee Secure. According to McAfee, the lapse between online consumers placing items in virtual shopping carts and completing purchases is nearly two days. Implementing a few cost, service, and security tips such as retailers’ use of coupons, size-based shipping discounts on orders, and price guarantees can help retail websites attract more confident consumers. Accepting multiple forms of payment, including product data links on website checkout pages, encrypting transactions, displaying “trust marks” showing website safety and reliability, and maintaining an organized, well-designed site will all help ensure both loyal consumers and timely transactions.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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