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Puzzling Together Business Data: Salesforce.com Buys Jigsaw (CRM Daily)
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Posted: 06/17/2010
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Salesforce.com’s purchase of contact provider Jigsaw makes it even easier to access, create, and even clean up contact information for businesses all over the globe. Salesforce.com chairman and CEO, Marc Benioff, said it will be “as easy as Wikipedia to source data, as easy as iTunes to buy data, and as easy as Facebook to stay updated as the data changes.” Boasting a 1.2 million member count and a database with 21 million professionals working at 4 million companies, Jigsaw describes its role as “collecting, refining, managing, protecting, and organizing the global list of people in business – so you don’t have to.” Through the use of Jigsaw’s cloud platform, new applications can also be created by software vendors to better use business contact information.
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Industry:
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Experience & Interaction
Region:
Global
Audience:
Business to Business
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Boomers Offer Blooming Profits For The Beauty Industry (Marketing Vox)
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Posted: 06/09/2010
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A Mintel survey provides ample rationale for marketers to target Boomers to get online beauty profits blooming. Mintel cites that 10% of women purchase beauty aids and cosmetics online. Boomers represent one-third of the online population and the female portion of the demographic is expected to surge by 30.9% by 2015. Boomer females spend an average of 13 hours a week online with the following impact reported: 8% purchase products at big-name retail sites; 8% purchase from Wal-Mart.com, 8% purchase from Target.com, 5% patronize drugstore sites like CVS or Walgreens and 8% visit other niche Web retailers. Mintel advises online beauty marketers to infiltrate social networking platforms and incorporate value-added services like virtual makeovers and internet sweepstakes to round out their internet campaigns. The Nielsen Company suggests that loyalty reward programs that offer cash-back savings and other underutilized outlets like Twitter could also have a big impact on profit.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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BlackBerry Users Get “LinkedIn” On-The-Go (EnterpriseMobileToday)
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Posted: 05/27/2010
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Now BlackBerry users can get “LinkedIn” on-the-go. The new application from the professional career networking site is designed to connect users no matter where they are. Chad Whitney, LinkedIn’s product manager for mobile posted a blog announcing the launch, stating, "Now you can walk into any interview, any customer engagement or client meeting with the ability to look up the details on over 60 million professionals worldwide, in real-time.” Designing new relevant products for the Blackberry platform is a high priority; therefore, application users can expect consistent feature enhancements and additions throughout the year. The application features six tabbed modules customized for Research In Motion's BlackBerry, maximizing the small screen. The social networking site offers a Blackberry group so users can be alerted to new feature launches or learn how to better utilize the application.
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Industry:
Telecommunications
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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If At First You Don’t Succeed: Give It Another Go (Ecommerce Times)
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Posted: 05/27/2010
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A new Google feature is giving advertisers another go at customers they may have baited, but didn’t fully hook with a purchase. Tested in beta last year, the “remarketing” feature is now available throughout the Google Content Network (GCN), including on YouTube. Although remarketing is not a novel idea, it does help marketers limber up their campaigns. The feature can be tied into search campaigns, leveraged with targeted messages across different Web pages or run simultaneously with other remarketing campaigns. Here’s how it works: companies drive traffic to their Web site via search ads and then retarget those same customers with customized ads as they browse other sites across the GCN. Remarketing is an often underutilized yet successful tactic – only 31 percent of marketers surveyed by Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) have tried it yet 53.1 percent of those enjoyed great success with it.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Brand Matters: Manufacturers Assert Brand Authority Online (CRM Daily)
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Posted: 05/27/2010
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Heavy hitting consumer brands like Levi Strauss, Procter & Gamble, Mattel and Columbia Sportswear have set their sites on the internet to increase direct sales and connect with consumers. Direct online retail sales by consumer-brand manufacturers skyrocketed nearly 13 percent to $487.6 million in 2009. The online offensive can be attributed to one part private-label, one part recession. The availability of lower-priced, private-label goods made up 22 percent of consumer-packaged goods retailed in 2009, while the global recession has rallied more budget-hunting comparison shoppers online. Online sales are expected to double from 6 to 12 percent ($211.7 billion) of the total retail market by 2012. Nearly 66 percent of U.S. shoppers surveyed said they would purchase the same amount or more on goods over the coming year as they had over the past year at the manufacturer’s Web sites they had visited.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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