What We Are Reading
What We Are Reading |
What We Think |
Subscribe to DigitalBeyond
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Search Results
Results 56 - 59 of 59
for
All Dates
, All Industries
, All Topics
, Global
, Peer Groups & Communities
Results per page:
5 |
10 |
25 |
50
 |
|
|
Salesforce.com Expands Service Cloud to Include Tweets (CRM Daily)
|
|
Posted: 04/22/2009
|
|
 |
|
|
As the popularity of Twitter increases companies are struggling for a way to participate in exchanges on Twitter. To address this, Salesforce.com added Twitter to its Service Cloud as a way for their clients to track, search, and even respond to customer discussions among Twitter’s 8 million users with tweets. The service allows companies to sift through millions of tweets and uncover conversations related to their brand or significant to their industry. They can then monitor all related replies to the original post and even use the Service Cloud to direct the appropriate replies back to the original poster. Since launching the service in January Salesforce.com has experienced impressive uptake of the service verifying that this approach symbolizes where customer feedback and response is headed.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Facelift for Facebook (Ecommerce Times)
|
|
Posted: 04/22/2009
|
|
|
|
|
Facebook recently underwent a redesign of its user home pages to put a direct spotlight on instant updates to friend posts. This has led many to compare the new look to Twitter but the additional result is a cleaner page based on more traditional web design and focused on information hierarchy. The new approach also generates several opportunities for Facebook to reach people interested in advertising to members of the social networking site. By offering the additional ad space, Facebook is hoping that marketers will embrace the idea of mixing ads with content and take advantage of the abundance of information on consumer behavior at their fingertips.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications
Region:
Global
Audience:
Peer Groups & Communities
|
|
|
|
Conversation Sells: Using Twitter to Boost Your Sales (Practical eCommerce)
|
|
Posted: 03/31/2009
|
|
|
|
|
In a virtual world that often lacks a personal touch, Twitter offers retailers a unique opportunity to make meaningful connections with customers online. Whether you’re quirky or serious, you can customize conversations directly with your customers that authentically reflect the personality of your business while giving you the tools to grow, manage and reward a loyal customer base. Tony Hsieh, CEO of Zappos, raves about Twitter's usefulness in building personal connections with customers and employees and Dell's Twitter success led to the creation of the Dell Outlet to offers exclusive discounts to its Twitter supporters. Learn how you, too, can turn conversation into conversion by incorporating Twitter into your online marketing arsenal today.
|
|
Industry:
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Get Rapid Results with Lightweight Code Review (TechWeb, Dr. Dobbs Portal)
|
|
Posted: 03/31/2009
|
|
|
|
|
Ready to learn everything you need to know about peer code review in the shortest amount of time? With so many code review techniques available, your team can weigh the pros and cons of each method to discover an effective solution that matches the team's existing culture and the goals of your organization. Eliminate the vulnerabilities of your code by implementing these proven, time-saving tips to uncover those tricky little bugs that often escape even the most thorough peer reviews. This simplified, modern approach to code review removes cumbersome steps from traditional review processes to help you achieve measurable results that ultimately improve the integrity of your code.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
Newest
|
M3W Favorites
